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Online marketing articles

The best AI visibility tools that actually improve lead quality

Search has changed faster than most teams have adapted. For years, visibility meant ranking — climbing search pages through backlinks, keywords, and authority signals. Now, customers open ChatGPT or Gemini, type a question, and receive a synthesized answer drawn from multiple sources.

Forget follower count: What actually drives sales, according to a TikTok marketing expert

If you're starting off the year with a bunch of execs demanding explosive growth in 2026, you'll like this creator's refreshing take: \"Your brand doesn't need to be loved by everyone. Even if you've captured just 3% of the market, your brand can stay alive.\"

XML sitemap: what it is and how to generate one

An XML sitemap helps search engines discover and crawl your URLs. Learn what sitemap.xml looks like, how to generate, validate, and submit it in Google Search Console.

How to optimize your website for SEO (Beginner’s guide)

Learn how to optimize your website for SEO with our clear, actionable guide and framework.

What to do about AI overviews traffic loss

Learn how to diagnose whether AI Overviews are causing your traffic drop, which pages are affected, and what to do.

Why are my competitors showing up in AI search and not us?

Find out why your competitors show up in ChatGPT, Perplexity, and Google AI Overviews while you don‘t. And what to do about it.

LLM optimization (LLMO): Get AI to talk about your brand

Learn how LLM optimization (LLMO) can help you get more visibility in ChatGPT, Google AI Mode, and more.

Google web guide: A new search experiment

Google Web Guide is a new Search Labs experiment that organizes search results into thematic clusters. Learn more in this guide.

Tech companies want to pay you $400k to tell stories

5 trends going viral in marketing right now.

The 7 best landing page builders for 2026

When conversions matter, these landing page builders give you the flexibility and optimization features to capture more customers. The post The 7 Best Landing Page Builders For 2026 appeared first on Search Engine Journal.

The AI hype cycle is rewriting ad tech’s M&A math

As talk of a dot-com-style AI bubble grows louder, buyers are shifting from growth-at-all-costs to consolidation and cleanup.

Omnicom Media kicks off CES with a Google search partner that drills deeper into intent

Omnicom is working with Google to create a new tool that empowers brands with far deeper insights into how to use search in the AI-powered era, given that historical notions of search marketing have flown out the window.

Why marketing automation for solopreneurs breaks down so fast

Marketing automation for solopreneurs can sound like a huge relief when you’re trying to run the whole show alone. You’re juggling emails, content posts, scheduling, lead follow-ups, and more, so the idea of setting something up that works in the background is appealing. Let the system follow up with people while you focus on client […] The post Why Marketing Automa

Turning Black Friday into culture: How FINESSE uses internet icons to rewire commerce

Fashion e-retailer FINESSE approaches the creator economy less as a marketing channel and more as an operating system. Founded in 2020, the Los Angeles-based brand uses artificial intelligence, real-time internet data, and direct community feedback to predict demand, decide what to manufacture, and reduce overproduction. At the center of that model is Ramin Ahmari,

What is an A/A test and when do I have to run one?

There are smart people who say that running an A/A test on your website is a waste of time. But there are also other smart... The post What Is an A/A Test And When Do I Have To Run One? appeared first on The Daily Egg.

Stack Overflow traffic collapses as AI tools reshape how developers code

Monthly question volume plummets from 200,000 to below 50,000 since ChatGPT launch, threatening the platform's survival as programmers abandon community forums.

SEO consultant tracks Google's shift from predictable to chaotic

Analysis reveals declining confirmed updates from 10 in 2021 to 4 in 2025 while perceived volatility reaches record-breaking levels across algorithmic earthquakes.

Marketing platform shifts and algorithm volatility mark week's industry news

Google completes December core update after 18 days. Publishers confront agentic browsers. IAB Tech Lab introduces new advertising framework standards.

Why your SaaS PR agency for semiconductor companies is failing you

Why Your SaaS PR Agency for Semiconductor Companies Is Failing You: The Case for Deep Tech Specialists I know you’ve […] The post Why Your SaaS PR Agency for Semiconductor Companies Is Failing You appeared first on Napier - B2B PR and Marketing Agency.

What you don’t know

Are entrepreneurs professionals? In professional fields, like law, medicine or accounting, it’s expected that you’ve done the reading. A professional has seen what has come before, understands the best practices and eagerly duplicates effective methods that have been shown to work. As our understanding of marketing, management and tech has grown, there’s been a rise

In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going…

Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), a report predicting five major trends that would shape marketing and martech through what we christened The Decade of the Augmented Marketer. We’re now at halftime at the start of 2026. How are those predictions holding up? I asked ChatGPT, Claude, and Gemini to grade them. The

Social media compliance tools: How enterprises stay compliant

From approvals to audit trails, explore social media compliance tools that help enterprises move fast without breaking rules. The post Social media compliance tools: How enterprises stay compliant appeared first on Social Media Marketing & Management Dashboard.

Social media leadership skills enterprise teams needs in 2026

From cultural awareness to compliance, learn the social media leadership skills required to lead enterprise teams in 2026. The post Social media leadership skills enterprise teams needs in 2026 appeared first on Social Media Marketing & Management Dashboard.

How enterprises use social listening for lead generation in 2026

People share buying intent on social media every day. Learn how enterprise teams use social listening to find leads earlier and smarter. The post How enterprises use social listening for lead generation in 2026 appeared first on Social Media Marketing & Management Dashboard.

Social media OKRs for executives: A complete framework for 2026

Social media OKRs for executives made easy. Learn how to measure results, align teams, and turn social activity into real business wins. The post Social media OKRs for executives: A complete framework for 2026 appeared first on Social Media Marketing & Management Dashboard.

India news sites plummet in Google's December update as Discover traffic collapses

Major India news publishers lost up to 70% visibility in Google's December core update as Wall Street Journal SEO editor flags dramatic drops in U.S. search results.

How to get the perfect budget mix for SEO and PPC

Choosing the right mix requires clear performance modeling, transparent forecasting, and alignment on how each channel contributes to pipeline, CAC, and strategic growth. The post How To Get The Perfect Budget Mix For SEO And PPC appeared first on Search Engine Journal.

Major browsers achieve cross-platform parity on web performance metrics

Safari 26.2 delivers final pieces needed to measure Core Web Vitals uniformly across Chrome, Firefox, and all major browsing environments, ending years of fragmented performance tracking for marketing professionals.

Google shares internal AI playbook after two years testing automation on environmental reports

Google released December 2025 AI implementation guide documenting sustainability reporting experimentation with NotebookLM, Gemini tools, and prompt templates.

The technical guide to common Magento (Adobe Commerce) SEO issues

Adobe Commerce/Magento’s flexibility comes with technical complexity. Here’s how to turn it into a search-optimized, AI-ready growth engine for 2026. The post The Technical Guide To Common Magento (Adobe Commerce) SEO Issues appeared first on Search Engine Journal.