In the AI era, measuring pageviews isn't enough — publishers need a new metrics stack that tracks how they are cited in AI engines and ties it all to clicks and revenue.
Reach is diversifying beyond Google by leaning on news aggregators and monetizing Facebook engagement to offset declining search traffic.
Converting SaaS leads into customers is extremely important, but it can be a struggle cycle where most businesses fail, because only 2-3% of website visitors become paying customers. Additionally, the marketing team works tirelessly to generate hundreds of leads every month, yet your sales team converts just a handful into revenue. The post Converting SaaS Leads Int
Buyers research products for weeks before buying anything. Marketing has become complex with many channels to manage. The post Complete Lead Generation Process: Step-by-Step Guide for 2025 appeared first on CausalFunnel.
Discover the best B2B lead generation tools for 2025, including HubSpot, ZoomInfo, and CausalFunnel. Learn when to use tools, agencies, or a hybrid approach to drive qualified leads and maximize ROI with content marketing and lead magnets. The post Best B2B Lead Generation Tools for 2025: Tools vs. Agencies appeared first on CausalFunnel.
Looking to turn an AI tool into a competitive SEO advantage? These expert-level prompts show where leaders can save time and sharpen strategy. The post 28 Expert-Level Prompt Examples & Templates For SEO appeared first on Search Engine Journal.
Marketing automation sounds like a gift to solopreneurs who are juggling everything on their own. It promises to save time, keep customers engaged, and help convert leads while you focus on running your business. And when it works well, it really does feel like magic. Emails go out at the right time, follow-ups happen like […] The post Is Your Marketing Automation P
Industry leader warns Ad Context Protocol launch misses opportunity to fix programmatic advertising's structural problems before building new AI systems.
Small website publishers reflect on traffic losses and algorithm changes one year after October 29, 2024 summit where executives apologized then revealed more AI.
The internet has become the go-to source for everything from trivia about celebrities to fixing our kitchen sinks. But the way people find that information? That’s changing fast. Search engines don’t work the way they did five years ago. Machine learning now powers how Google understands queries, ranks content, and delivers results. The basic SEO […]
SISTRIX analyzed millions of AI Mode responses after the October 31, 2025 German launch, finding YouTube and Google.com dominate citations at 40% and 31% respectively.
Uber Advertising announces the first custom attention model combining brand lift data with predictive attention measurement for ride and food delivery ads.
Lorelight's founder Benjamin Houy closes the generative engine optimization platform on October 31, 2025, after realizing AI search visibility requires same fundamentals.
LinkedIn continues to be the number one platform for Social Media for B2B networking, offering profile numerous configuration elements that are often underutilized. We are sharing some core areas to focus on when establishing a great profile to help you boost your brand on LinkedIn.
Microsoft CEO Satya Nadella announced workforce expansion plans with AI enabling higher productivity per employee, following flat headcount in fiscal 2025.
Warner Bros. Discovery targets early 2026 German market entry for HBO Max streaming service after 15-year Sky distribution agreement expires, positioning platform third behind Netflix and Prime Video.
The proposed Digital Omnibus amendments would reshape personal data protection by narrowing sensitive data definitions, expanding AI training exemptions, and restricting data subject access rights.
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue. You can unify your CRM data and automate workflows to use ML for dynamic personalization, send-time optimization, and predictive lead scoring without a data science team.
How do we tackle AI Mode becoming the default Search experience? Search is shifting from lists of links to answers, conversations, and multimodal guidance. Google’s AI Mode and AI Overviews are moving toward default behaviours in more markets and surfaces, blending text, voice, and vision while sending billions of clicks to the open web (according […] The post How d
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As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to convert.
SEO underperforms when capable teams face hidden barriers like turf wars, outdated workflows, and weak accountability. The post The 5 Hidden Organizational Forces That Undermine Enterprise SEO appeared first on Search Engine Journal.
Google rewards intent, not volume. Build SEO strategies around customer actions that move the business forward. The post How To Build SEO Strategies Around Real Customer Behavior appeared first on Search Engine Journal.
Here’s what 250 AI Mode sessions reveal about search: Users stay inside, clicks vanish, and visibility replaces traffic as the real currency. The post What Our AI Mode User Behavior Study Reveals About The Future Of Search appeared first on Search Engine Journal.
Marketing often treats content like a vending machine. Sales needs a case study, so you fill in the template. Check the next row on the spreadsheet, write a blog post about that keyword. Insert a Jira ticket, get a graphic version of that blog post. That’s how you end up “keeping the lights on” with content… that does nothing. Because…
Brands asked about Reddit strategy, and Brent Csutoras shared practical do’s and don’ts for authentic engagement. The post AMA: Reddit Marketing Veteran Shares What Works On The Platform appeared first on Search Engine Journal.
B2B marketers allocated 39% of ad budgets to LinkedIn in second half of 2024 as platform delivers superior return on investment despite longer purchase cycles spanning seven months.
Once an SEO win, FAQ schema is now limited to government and health sites. Here’s how to keep your FAQs visible in search and AI.
ABM isn’t just for enterprises. Smaller companies can now use AI, automation and focused targeting to drive efficiency, close deals faster and scale smarter. The post How small companies can win with account-based marketing appeared first on MarTech.
AI tools surface what’s said about your executives and brand. Build strong, consistent profiles to maintain credibility and influence perception. The post What ChatGPT says about your brand — and why it matters appeared first on MarTech.