Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact. The post Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership appeared first on Search Engine Journal.
This holiday, skip the promo blast. See how brands like La Quinta built loyalty through care and conversation — and how you can, too. The post How to turn holiday shoppers into loyal friends, not one-time buyers appeared first on MarTech.
Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, trust-based personalization. The post Why behavioral segmentation beats personas for real personalization appeared first on MarTech.
We're kicking off the November MarTech Conference with insights from Scott Brinker, the godfather of martech. The post How agentic AI is changing the future of marketing appeared first on MarTech.
Every B2B sales manager knows the pain of a bloated pipeline - packed with leads that look promising but never go anywhere.
Adthena analyzed 21 million SERPs over two four-week periods to reveal where visibility is falling and which industries are being hit first.
Finding quality B2B leads shouldn’t feel like guesswork. Yet, most revenue teams spend hours chasing bad data, only to find numbers that don’t connect, emails that bounce, or people who no longer work for that company.
Businesses are changing faster than ever in 2025. Customers expect companies to understand their needs, save them time, and protect their information at the same time. Predictive analytics makes this possible. By studying past actions and patterns, companies can see what customers are likely to do next. Done right, this creates better experiences, stronger loyalty,
This study compares the types and structural characteristics of travel-related pages cited by two leading generative AI systems, Google’s AI Overviews and OpenAI’s ChatGPT. We looked at a dataset of 2,279 URLs cited in AI Overviews and 1,483 URLs cited in ChatGPT. Results were analysed across six travel categories: luxury, cruise, family, beach, solo, and […] The po
Amid influencer fatigue and AI-driven marketing shifts, London-based Saku Agency has built a business around one idea: when the match feels real, the results compound. After losing her job during the pandemic in 2020, founder Anda Vlasaku decided to build something from what she already had: relationships, resilience, and a clear sense of purpose. “Everything […]
Quill-owned podcast analytics and hosting platform CoHost launched its New Listener Metric, designed to help podcasters measure audience growth more accurately. The feature tracks the number of unique listeners tuning in for the first time across custom timeframes. “For many podcasters, downloads alone don’t tell the full story,” said Fatima Zaidi, founder and CEO o
Vertigo Marketing Group opened a new content creation studio in Patchogue Village, New York, establishing a hub for brands seeking media production capabilities and emerging marketing technologies. According to Long Island Business News, the facility integrates artificial intelligence tools, creator collaboration spaces, and multimedia production environments under
TikTok Shop achieved $19 billion in global quarterly sales, matching eBay’s volume, according to analytics firm EchoTik. The platform’s U.S. market generated $4-4.5 billion, representing 125% growth compared to the previous quarter despite ongoing regulatory challenges. The e-commerce arm continues its expansion less than two years after launching in the U.S., with
On October 23, Meta hosted the Meta Brand Building Summit: Canada Edition in Toronto, bringing together more than 200 marketing leaders to help brands tap into culture happening on our apps, making it easier than ever to be part of the conversations that resonate with audiences. We introduced Reels Trending Ads for the first time in Canada. Reels Trending Ads allows
5 viral moments every marketer must see
In the AI era, measuring pageviews isn't enough — publishers need a new metrics stack that tracks how they are cited in AI engines and ties it all to clicks and revenue.
Reach is diversifying beyond Google by leaning on news aggregators and monetizing Facebook engagement to offset declining search traffic.
Converting SaaS leads into customers is extremely important, but it can be a struggle cycle where most businesses fail, because only 2-3% of website visitors become paying customers. Additionally, the marketing team works tirelessly to generate hundreds of leads every month, yet your sales team converts just a handful into revenue. The post Converting SaaS Leads Int
Buyers research products for weeks before buying anything. Marketing has become complex with many channels to manage. The post Complete Lead Generation Process: Step-by-Step Guide for 2025 appeared first on CausalFunnel.
Discover the best B2B lead generation tools for 2025, including HubSpot, ZoomInfo, and CausalFunnel. Learn when to use tools, agencies, or a hybrid approach to drive qualified leads and maximize ROI with content marketing and lead magnets. The post Best B2B Lead Generation Tools for 2025: Tools vs. Agencies appeared first on CausalFunnel.
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue. You can unify your CRM data and automate workflows to use ML for dynamic personalization, send-time optimization, and predictive lead scoring without a data science team.
Marketing automation sounds like a gift to solopreneurs who are juggling everything on their own. It promises to save time, keep customers engaged, and help convert leads while you focus on running your business. And when it works well, it really does feel like magic. Emails go out at the right time, follow-ups happen like […] The post Is Your Marketing Automation P
Industry leader warns Ad Context Protocol launch misses opportunity to fix programmatic advertising's structural problems before building new AI systems.
Small website publishers reflect on traffic losses and algorithm changes one year after October 29, 2024 summit where executives apologized then revealed more AI.
The internet has become the go-to source for everything from trivia about celebrities to fixing our kitchen sinks. But the way people find that information? That’s changing fast. Search engines don’t work the way they did five years ago. Machine learning now powers how Google understands queries, ranks content, and delivers results. The basic SEO […]
SISTRIX analyzed millions of AI Mode responses after the October 31, 2025 German launch, finding YouTube and Google.com dominate citations at 40% and 31% respectively.
Uber Advertising announces the first custom attention model combining brand lift data with predictive attention measurement for ride and food delivery ads.
Lorelight's founder Benjamin Houy closes the generative engine optimization platform on October 31, 2025, after realizing AI search visibility requires same fundamentals.
LinkedIn continues to be the number one platform for Social Media for B2B networking, offering profile numerous configuration elements that are often underutilized. We are sharing some core areas to focus on when establishing a great profile to help you boost your brand on LinkedIn.
How do we tackle AI Mode becoming the default Search experience? Search is shifting from lists of links to answers, conversations, and multimodal guidance. Google’s AI Mode and AI Overviews are moving toward default behaviours in more markets and surfaces, blending text, voice, and vision while sending billions of clicks to the open web (according […] The post How d