#OMP!

VIOOH partners with BIG OUTDOOR on October 28, 2025, providing programmatic access to 130 digital screens generating 677 million monthly impressions across seven US cities.

DOJ seeks structural remedies including AdX divestiture while Google proposes behavioral fixes as closing arguments approach November 17 in antitrust trial.

Google clarifies its Circumventing Systems policy on November 4, 2025, reinforcing that submitting false information during advertiser verification results in account suspension.

Hotjar is a great tool for website optimization, but some marketers may need something a little different. If that’s you, here are 21 Hotjar alternatives. The post The Top 3 Hotjar Alternatives Everyone Is Talking About appeared first on The Daily Egg.

Inclusion lists offer brands certainty, but they're time sucks. Media shops hope AI can cut down the hard yards and open up their use.

After tapping four creators to host alternative broadcasts on YouTube of this season’s opening game, the league is already figuring out who’s next,

This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.

Pinterest's growth is back on track, now it just needs its revenue to follow-suit.

YouTube's also shared updates on Community Posts, its AI help bot, and more.

Invisible watermarking offers improved tracking of key creation elements.

There's also a range of new effects being added to the app.

Some simple AI tools to help in your creative process.

We’ve analyzed the latest quarterly data (Q3 2025) for top Home, Decor, and Lifestyle brands to see who is truly capturing the cross-platform audience. The Total 360° number is the most crucial metric, combining reach across all platforms—from print to mobile web—to give us the real size of a brand's influence.

STACKED MARKETER - The marketer's #1 daily newsletter! AI browses, traditional search buys. That’s what the data says, anyway: New BrightEdge research suggests Google’s AI Overviews are grabbing shoppers in the research phase, but when it’s time to pull out a credit card, they head back to search. AI leads the discovery and comparison process in November, but tradit

AGF Videoforschung and Amazon integrate Prime Video into standardized measurement framework using server-to-server technology starting November 2025.

Bundesnetzagentur certified Platform Control on November 4, 2025, establishing free legal review of content moderation decisions for YouTube and Google Maps users.

YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.

While more businesses are adopting AI, most are not maximizing the benefits as yet.

The legal technicalities of generative AI remain fairly loose in many respects.

Lorelight’s closure has SEOs saying GEO is just SEO. Maybe. But that might just be the hype cycle doing its usual crash-and-correct.

Google’s default “Smart Cropping” may be auto-cropping product images in Shopping ads, requiring a support request to disable.

Google’s AI Mode is starting to roll out agentic booking for restaurants, event tickets, and wellness appointments to eligible U.S. Search Labs users. The post Google AI Mode Starts Rolling Out Agentic Booking In Labs appeared first on Search Engine Journal.

Magic Spoon’s collaboration with Acadia delivered standout results through continuous experimentation and optimization on Shopify. With Acadia leading the brand’s CRO and A/B testing strategy, Magic Spoon saw a 29%… The post Magic Spoon Drives Subscription Growth with Acadia’s CRO Expertise appeared first on Acadia.io.

What do software buyers expect from a good online buying experience? What influences their decisions to buy software online? Why do they cancel software subscriptions? Read the full article at MarketingProfs

WebMD, BBC, Forbes, Business Insider, and People are the Top 5 content publishers cited most by popular AI chatbots/assistants, according to an analysis. Read the full article at MarketingProfs

People Inc. has struck an AI licensing deal with Microsoft to be part of the tech giant’s pay-per-usage AI content marketplace.

The post How to schedule Facebook Stories: 2 simple ways appeared first on SocialBee. The post How to schedule Facebook Stories: 2 simple ways appeared first on SocialBee.

Podcasts resonate deeply with listeners, impacting their spending, shaping their views and building trust with hosts, a study found. The post Two-thirds of listeners say podcasts recommendations drive purchase decisions appeared first on MarTech.

Ecommerce platforms face a unique challenge: they must attract technology buyers who make decisions based on integration capabilities, scalability, and long-term vendor reliability. These buyers aren't browsing casually. They're evaluating architecture, comparing features, and assessing whether your platform can handle their business complexity.

Insurance buying has changed. Your prospects no longer rely on cold calls or walk-in appointments. They research online, compare options on their phones, and expect instant answers. Yet most insurance websites still treat digital like an afterthought, a static brochure that fails to build trust or capture qualified leads.