#OMP!

Microsoft CEO Satya Nadella announced workforce expansion plans with AI enabling higher productivity per employee, following flat headcount in fiscal 2025.

As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to convert.

SEO underperforms when capable teams face hidden barriers like turf wars, outdated workflows, and weak accountability. The post The 5 Hidden Organizational Forces That Undermine Enterprise SEO appeared first on Search Engine Journal.

No description available.

Google rewards intent, not volume. Build SEO strategies around customer actions that move the business forward. The post How To Build SEO Strategies Around Real Customer Behavior appeared first on Search Engine Journal.

Meta expands AI video feed, TikTok launches new AI tools, Threads puts a stop to doom scrolling, and more social media news.

Here’s what 250 AI Mode sessions reveal about search: Users stay inside, clicks vanish, and visibility replaces traffic as the real currency. The post What Our AI Mode User Behavior Study Reveals About The Future Of Search appeared first on Search Engine Journal.

Marketing often treats content like a vending machine. Sales needs a case study, so you fill in the template. Check the next row on the spreadsheet, write a blog post about that keyword. Insert a Jira ticket, get a graphic version of that blog post. That’s how you end up “keeping the lights on” with content… that does nothing. Because…

The data points marketers need to know about how social media usage is changing in the new year.

Brands asked about Reddit strategy, and Brent Csutoras shared practical do’s and don’ts for authentic engagement. The post AMA: Reddit Marketing Veteran Shares What Works On The Platform appeared first on Search Engine Journal.

B2B marketers allocated 39% of ad budgets to LinkedIn in second half of 2024 as platform delivers superior return on investment despite longer purchase cycles spanning seven months.

Traditional SEO metrics no longer define success as AI intermediaries and multimodal search tools transform user journeys and reshape how brands achieve visibility. The post How AI Is Redefining Search And What Leaders Must Do Now appeared first on Search Engine Journal.

Here’s the thing: on one side, we’ve got how people feel about SEO these days—the doom-and-gloom headlines, the panic about zero-click searches, the fear that AI has made everything obsolete. But on the other hand, the data tells a totally…Read more ›

Kevin Indig breaks down AI’s toll on traffic, publishers, and organic visibility, and why the second half of 2025 may hit even harder. The post AI Halftime Report H1 2025 appeared first on Search Engine Journal.

AI search favors clear, trustworthy content. Learn how to structure yours for maximum visibility in AI Overviews and chatbot responses. The post Why Generative AI Isn’t Killing SEO – It’s Creating New Opportunities appeared first on Search Engine Journal.

What made a Performance Max critic finally embrace it in both Google and Bing? Clear, measurable results proved automation can drive real value at scale. The post Performance Max: I Was A Skeptic & Now I’m Devout (Even In Bing) appeared first on Search Engine Journal.

No description available.

YouTube has strengthened enforcement against what it now calls “inauthentic content” since July 15. However, as the platform emphasizes, it hasn’t introduced new policies but rather enhanced its ability to identify content that has “always been ineligible for monetization.” The update specifically targets channels profiting from repetitive, reuploaded videos with mi

Once an SEO win, FAQ schema is now limited to government and health sites. Here’s how to keep your FAQs visible in search and AI.

Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good reason. LinkedIn is no longer optional for executives. It's where top talent, investors, journalists, and industry peers vet leaders and build trust — often before they’ve ever met you.

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain SEO growth.

ABM isn’t just for enterprises. Smaller companies can now use AI, automation and focused targeting to drive efficiency, close deals faster and scale smarter. The post How small companies can win with account-based marketing appeared first on MarTech.

AI tools surface what’s said about your executives and brand. Build strong, consistent profiles to maintain credibility and influence perception. The post What ChatGPT says about your brand — and why it matters appeared first on MarTech.

Foundational SEO skills include keyword research, link building, and on-page optimization.

Common SEO interview questions include: What are some ranking factors? What is your view on AI content?

By Lisa Heay, Vice President of Business Operations at Heinz Marketing Planning your marketing budget is one of the most critical steps for setting your team and your organization up for success. As we look ahead to 2026, marketers are facing Read More › The post Master Your 2026 Marketing Budget: Essential Steps for Planning Ahead appeared first on Heinz Marketing.

Component suppliers face unique digital challenges. Your buyers aren't browsing casually. They're engineers, procurement managers, and technical decision-makers searching for specific specifications, certifications, and delivery capabilities. They need instant access to technical data sheets, compliance documentation, and material specifications.

OEM manufacturers face unique digital challenges. Your buyers need precise technical specifications, detailed product catalogs, and clear capability statements before they'll even consider a conversation. Yet most agencies build websites that treat manufacturing like any other B2B sector.

The 5 smartest (and dumbest) growth tactics this week.

Mastodon and Bluesky are gaining some serious traction. Users are increasingly drawn to platforms that prioritize privacy, transparency, […] The post Bluesky Vs. Mastodon: Which is Right for Your Business? appeared first on SocialPilot.