Halloween is a time for scary stories that keep you awake at night. So, turn off the light and pass me the torch, as I tell you a tale as familiar as it is terrifying—a tale about the bogeyman under every content marketer’s bed: ROI. It’s the monthly reporting meeting. The applause for September’s sales […] The post Why the ROI Obsession is Killing Content Marketing
We tested five AI workflows to see if they could be adapted for local businesses. Here are the results. The post 5 Easy Ways to Use AI (Tested for Small Businesses) appeared first on WordStream.
Black Friday 2024 broke records in U.S. online sales and bold brand campaigns, offering critical lessons for shaping mobile-first strategies this year. The post Black Friday Strategies For 2025: Learning From Last Year’s Winning Tactics appeared first on Search Engine Journal.
Australia bans social media for children under 16 starting December 10, 2025, affecting Facebook, Instagram, TikTok, YouTube, Reddit, and Kick, with platforms facing $49.5M fines.
Udio disables downloads as part of licensing deal with Universal Music Group, settling copyright infringement litigation through industry-first agreements.
A PPC audit is a structured review of your paid advertising campaigns. It examines every component affecting performance and cost efficiency. The goal is to identify weaknesses, fix inefficiencies, and uncover new growth opportunities. The post The Complete Guide to PPC Audits: Optimize Your Ad Performance appeared first on CausalFunnel.
PPC marketing competitor analysis helps you understand how your rivals are running their campaigns. By analyzing their strategies, you can optimize your own PPC efforts for better results. The post Mastering PPC Marketing Competitor Analysis: How to Outperform Your Rivals appeared first on CausalFunnel.
Optimizing for AI search means optimizing for meaning, not just metadata. This article explains how to make content that’s discoverable, retrievable, and trusted across AI Overviews, ChatGPT, and other generative search experiences. The Ground Beneath Search Has Shifted Online search has evolved from a simple list of blue links to an experience of answers gathered,
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Traditional methods in the race of AI can make your business slow. This is because traditional methods, such as print ads or radio spots, cannot meet the current demand for measurable and quick results. The post The Complete HVAC PPC Marketing Guide: Strategies to Generate Quality Leads in 2025 appeared first on CausalFunnel.
Meta's giving advertisers more tools to help generate and qualify leads.
Trust, Storytelling, and the Future of Brands written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Ernie Ross—global brand strategist, founder of Ross Rethink, and creator of the Intangence methodology. Ernie’s new book, “Intangence: How Human Connect
Why Hope Is a Leadership Strategy written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Dr. Julia Garcia, psychologist, speaker, and author of “The Five Habits of Hope.” Julia shares how hope isn’t just a feeling—it’s a set of practical habits that any
The company made its name by disrupting ride-hailing with a fairness-first model.
While the World Cup is more than seven months away, tickets are already on sale, and brands are getting involved now.
Agencies and brands are hiring developers who can bring pragmatism to their AI agent efforts. They're up against a lot of competition for that talent.
Daily Mail’s clickthroughs drop 80–90% when Google AI Overviews appear, but traffic impact remains minimal due to strong direct traffic.
Stagwell spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different in partners and principal media approach.
The post exploded. 500+ likes, 400+ comments, and people are loving it. But SEOs didn’t. I can’t believe we’re still talking about this at the end of 2025. I want to believe it’s ragebait. But whether he’s antagonising on purpose,…Read more ›
Is your logistics operation still relying on spreadsheets, outdated systems, and siloed inboxes to manage client relationships and track shipment statuses? If that question causes you to pause, you are not alone.
Innovators often face a linguistic gap when new products or services outpace existing concepts. This article explores how naming and language shape understanding and adoption. Read more. Read the full article at MarketingProfs
As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that. The most Read more... The post 2025 holiday shopping trends: Tariffs, trust and timing appeared first on Sprout Social.
Discover how top agents use real estate social media to generate leads, build trust, and grow their business smarter in 2025. The post Real estate social media marketing: Expert tips for 2025 success appeared first on Social Media Marketing & Management Dashboard.
From Google Search Console to LLMs, regex helps structure and interpret text data efficiently. See how it connects SEO and AI workflows.
When Google’s algorithm updates hit your rankings, keep leadership calm and focused with a data-led, long-term SEO recovery plan. The post Ask An SEO: How To Manage Stakeholders When An Algorithm Update Hits appeared first on Search Engine Journal.
Moving past attribution can feel risky, but staying stuck is worse. Reframe marketing measurement to reflect real buying behavior and business impact. The post Winning executive trust in the move beyond marketing attribution appeared first on MarTech.
Before adding AI to your CRM, fix the work behind it. This practical framework helps align people, process and platforms for real AI readiness. The post 7 steps to build real AI readiness in your CRM appeared first on MarTech.
Fintech companies face a credibility challenge that most industries don't. Your buyers aren't browsing for entertainment. They're conducting due diligence, assessing risk, and verifying security protocols before they'll consider a conversation with your sales team. One clumsy user journey or vague security statement can send them straight to your competitor.
A brand audit will help you determine the strengths and weaknesses of your company, discover the expectations of customers and analyse the sentiment around your brand. The post How to Do a Brand Audit? The 10-Step Guide [2025] first appeared on Brand24.
By Sarah Threet, Marketing Consultant at Heinz Marketing The Promise and the Blind Spot AI is everywhere in B2B marketing and sales. It’s drafting content, analyzing intent signals, segmenting audiences, and even deciding who gets an SDR’s attention next. The Read More › The post When AI Goes Wrong in B2B Marketing and Sales Outreach appeared first on Heinz Marketin