#OMP!

Also, don’t forget to make your voice heard in Digiday’s poll ahead of the final furlong of Google ad tech antitrust trial.

There has been a lot of discussion in the SEO community about whether Schema markup influences visibility in Google’s AI Mode. Some suggest that having certain Schema types in place could increase the chances of being cited. To test this theory, we analysed 107,352 websites that appeared as citations in AI Mode to see whether […] The post Does schema help you surfac

Apollo.io is a well-known B2B data platform, but how does its data enrichment actually perform in practice?

Even if you’re behind on Black Friday prep, you can still succeed. Here’s how to solve the 7 most common BFCM challenges.

Consumer sentiment’s low going into the holiday season, but marketers shouldn’t take it as a sign to retreat from the fray.

S4 Capital execs say the quiet part out loud: AI is eating the ad industry.

The brand exec shared how Ferrero is rethinking retail media as a full-funnel tool — but challenges remain — at the Retail Media Advertising Strategies event in New York City.

Brands are demanding consistency and clarity in measuring the success of their investments in retailers' ad businesses.

Travel chatbots are game changers when it comes to lead generation for travel websites. They engage potential travelers instantly when they explore your destinations. Smart travel chatbots convert 10-15% of website traffic into qualified travel leads who are ready to book. The post Top 10 AI Chatbots for Travel Lead Generation in 2025 appeared first on CausalFunnel.

Looking for the best ClickFunnels alternatives? We recommend Systeme.io, Kartra, and Unbounce for most people, with Groove and Leadpages as backup options. My Personal Top... The post The 5 Best ClickFunnels Alternatives That We Recommend appeared first on The Daily Egg.

Comprehensive analysis reveals how global AI adoption patterns challenge traditional workplace-focused technology narratives.

Leading SEO platform acknowledges industry-wide disruption on September 14, implementing workarounds to maintain functionality despite 10x cost increase.

Platform addresses creator speculation about restricted mode's role in declining viewership patterns across channels.

Storytelling has always been at the core of brand marketing. Now, with AI becoming more deeply embedded in creative workflows, marketers are finding new ways to scale emotional, multimodal narratives that connect with audiences across channels. According to a recent study conducted by DMEXCO and Kantar, emotional advertising increases brand demand by more than 60%.

Instagram marketing has leveled up fast. Once a space for brand awareness and community-building, it’s now a full-funnel strategy that drives real business results, Read more... The post Instagram affiliate marketing: What works (and what doesn’t) appeared first on Sprout Social.

If you’ve ever woken up to a trending hashtag about your brand — and not in a good way — you know how fast a small issue can become a full-blown PR crisis. Fortunately, I have not been there, done that, or got the t-shirt, but I know plenty of people who’ve been left holding the bag.

Content marketing is a growth accelerant. Learn how to get started and do it well right now. The post What Is Content Marketing? How It Works in 2025 appeared first on WordStream.

An OpenAI and Harvard study finds that 24% of ChatGPT use is information-seeking, with non-work usage now exceeding 70%. The post ChatGPT Study: 1 In 4 Conversations Now Seek Information appeared first on Search Engine Journal.

Marketers are leaning on AI to meet rising demands, but while productivity climbs, consumer trust is sinking — and that gap could be marketing’s biggest risk. The post Marketers turn to AI for speed, while consumers turn away in distrust appeared first on MarTech.

Running a successful business means your team needs to work toward a common goal. OKR (Objectives and Key Results) and performance management software are essential tools that help companies do just that. These systems help you set clear goals, track progress, and ensure everyone works together.

Multiple content creators across YouTube report viewership declines beginning in mid-August, with data suggesting platform-wide algorithmic changes may be responsible. Gaming channel Bellular News has documented substantial shifts in both viewing patterns and device usage that coincide with the August 13 implementation of YouTube’s new AI-based age estimation system

LinkedIn creators can now track quiet engagement via new metrics for Saves and Sends.

We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, Read more... The post Post Performance Report: Universities acing social media appeared first on Sprout Social.

Google appears to have disabled the &num=100 results parameter, disrupting rank trackers and prompting a rethink of desktop impressions in Search Console. The post Google Modifies Search Results Parameter, Affecting SEO Tools appeared first on Search Engine Journal.

AI tools are smart alone — but unstoppable together. Discover how the Agent2Agent protocol turns collaboration into a marketing advantage. The post What is the Agent2Agent protocol and why should marketers care? appeared first on MarTech.

A new survey by EMARKETER and Viral Nation reveals that despite increasing investment in the influencer marketing channel, most brands are failing to implement adequate vetting processes to protect against potential reputational damage. According to the report, which surveyed 117 U.S. marketers, influencer marketing budgets in the U.S. have jumped 15% to $10.52 bill

Protecting your brand means moving beyond old ORM tactics. See how AI helps enhance monitoring, SEO, and proactive content creation.

The shift from CMO to CGO signals a new mandate: Marketing leaders must own growth, revenue, and cross-functional alignment. The post The CMO Vs. CGO Dilemma: Why The Right Leader Is Critical For Success appeared first on Search Engine Journal.

AI can draft content and score leads, but it can’t build trust or read the room. Here’s why the human side of B2B marketing still matters.

Geoptie's all-in-one AI search optimization dashboard is live. Free beta: GEO tools, competitor analysis, citation tracking, and GEO audit reports.