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Online marketing articles

Google to retailers: use AI to win the longer holiday season

Holiday shopping now spans from October to January. Google urges retailers to tap AI tools for discovery and loyalty as impulse buys decline.

Google AI Max for search goes global in beta

Google’s AI Max for Search is now in global beta with one-click experiments and an upcoming text guidelines feature to steer brand-safe creative. The post Google AI Max For Search Goes Global In Beta appeared first on Search Engine Journal.

Join Marcus Sheridan and Leaders thriving with Endless Customers

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SEO for moving companies: grow your moving business online

SEO for moving companies helps you get found online. More people see your business when they search for movers. The post SEO for Moving Companies: Grow Your Moving Business Online appeared first on CausalFunnel.

How to track X (Twitter) mentions? [2025]

Want a stronger X (Twitter) presence? Learn how to use X (Twitter) mentions to increase brand visibility and boost engagement in 2025! The post How to Track X (Twitter) Mentions? [2025] first appeared on Brand24.

Top 5 Water Damage Lead Generation Strategies for 2025

Water damage restoration businesses face unique challenges when generating quality leads. Property owners need immediate help during emergencies. They search frantically for reliable restoration services. We understand this urgent need creates opportunities for smart companies. The post Top 5 Water Damage Lead Generation Strategies for 2025 appeared first on CausalF

AI and HubSpot: transformation... if enabled properly

AI inside HubSpot is moving from being a tool to a teammate. This sounds like marketing-hype, but as these tools come online, I'm learning how, actually, this is a seismic shift in how we operate in our day-to-day at work. But, at the same time, enabling the tools and starting this change is very different than just activating some new tools and seeing if they're an

Roblox unveils short-form video app, boosts creator payouts

Roblox has introduced a short-form video application and increased payout rates for developers, part of a broader strategy to grow engagement and diversify revenue streams, the company announced at its annual Roblox Developers Conference. The new app, Roblox Moments, will allow players to capture, edit, and share gameplay clips on a dedicated platform within the […]

Netflix turns to Amazon to make its ads easier to buy

In streaming’s ad push, Netflix and Amazon find common ground.

9 Australian brands standing out on YouTube

In Australia, the power of YouTube marketing can’t be understated—just ask the executives themselves. Per Sprout’s 2025 Impact of Social Media Marketing Report, Australian Read more... The post 9 Australian brands standing out on YouTube appeared first on Sprout Social.

10 content marketing tips to improve your strategy

Solid content marketing tips include publishing original research, repurposing content, and prioritizing UX.

Adobe makes AI agents and orchestrator generally available

Adobe says its new AI agents are ready to automate and optimize everything from site journeys to site fixes. The post Adobe makes AI agents and orchestrator generally available appeared first on MarTech.

A new model for creator jobs? Popfly and Hyundai’s field-based ‘Director of Influence’

Popfly, a platform connecting outdoor and adventure brands with creators, has partnered with Hyundai to launch a “Director of Influence” position, offering a salary of $70,000 to $80,000, a $2,500 monthly travel fund, and a Hyundai Palisade XRT Pro for a one-year term. This distinctive package aims to turn traditional social media management into field-based […]

Measuring GEO: what’s trackable now and what’s still missing

Generative AI is transforming search, but data hasn’t caught up. Learn which metrics exist and why the most valuable are still elusive.

The State of SEO 2026: How to survive

SEO budgets hold strong as teams align content, AI, and E-E-A-T. Download our 5th annual State of SEO report for full insights. The post The State Of SEO 2026: How To Survive appeared first on Search Engine Journal.

Why every marketer needs a ‘do-not-do’ list

Doing more isn’t always progress. Learn how subtraction can free up time, sharpen focus and boost your marketing impact. The post Why every marketer needs a ‘do-not-do’ list appeared first on MarTech.

Social media personalisation at scale: a 2025 guide for UK ecommerce

Social media personalisation isn’t just a nice-to-have in 2025—it’s the bare minimum for connecting with UK shoppers who expect relevance, speed and emotional resonance. Read more... The post Social media personalisation at scale: A 2025 guide for UK ecommerce appeared first on Sprout Social.

Are Google’s AI Overviews eating your PPC revenue? Key things to know by Adthena

AI Overviews don’t just disrupt paid search – they reveal new openings. Learn how to protect revenue and drive performance.

Content marketing lead generation: converting leads in 2024

Lead generation content marketing is changing. Scratch that. It’s already changed.

Will the anti-monopoly ruling crack open Google's data?

Wondering how the latest news around the Google Antitrust ruling will impact search and SEO? Dr. Pete breaks down the final Google antitrust remedies as determined by the court and how this landmark ruling will reshape search and SEO over the next five years. Learn what Google must give up, what penalties it avoided, and what’s next.

What to expect at the Digiday Publishing Summit, September 2025 edition

Here's a sneak peek at the topics that will be discussed onstage during the Digiday Publishing Summit next week.

X shares insights into key factors that dictate post reach

X has updated its algorithm documentation.

How Kajabi creators earned $10 billion

Kajabi CEO Ahad Khan on the platform’s $10B milestone, why creators need both social and owned platforms, and the math behind six-figure creator businesses.

TikTok data shows the opportunity of its search ads

New data underlines the value of TikTok for product discovery.

LinkedIn study reveals trust drives B2B buyer confidence through influencer partnerships

LinkedIn and Ipsos research shows 94% of marketers agree trust building represents most important factor for B2B brand success as influencer collaboration delivers 39 percentage point lift in brand awareness goals compared to traditional marketing approaches.

How to build a Shopify website

The ecommerce industry is booming. Established retailers and first-time entrepreneurs alike are launching online stores to create new revenue streams and reach customers beyond their local markets. That said, starting a site from scratch—choosing a platform, importing products, and setting up payments—can feel intimidating if you’ve never done it before. […] The pos

How the Facebook algorithm works in 2025 (+Tips for more reach)

Learn how to use the Facebook algorithm to your advantage for more reach and engagement. The post How the Facebook Algorithm Works in 2025 (+Tips for More Reach) appeared first on WordStream.

Video: 5 AI search stories you need to know (September 2025)

Perplexity, ChatGPT, Google AI Mode, and more. Catch all 5 search shakeups you need to know on this month's Marketing Countdown.

KINETK: a new tech system for tracking creator content across the internet

KINETK is a tech company that tracks content across the internet using invisible watermarking, AI fingerprinting, and blockchain registration. Born from a July acquisition by Trips, an Intellectual Property (IP) tokenization company, of Mentaport, an IP protection and content tracking platform, this new entity enables creators and IP holders to see exactly where the

AI is the new OS — but marketers’ curiosity will decide its value

At HubSpot's Inbound, the talk of AI was everywhere, but the brands that thrive will balance AI tools with curiosity-driven strategies. The post AI is the new OS — but marketers’ curiosity will decide its value appeared first on MarTech.