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Online marketing articles

State of HubSpot 3.0: how the best do it different — panel recap

At INBOUND 2025, New Breed hosted a packed session on what separates today’s top-performing companies from the rest. Our SVP of Revenue, Jonathan Burg, led a lively discussion with three of the brightest minds in the industry: Sydney Sloan (CMO, G2), Kerry Cunningham (Head of Research & Thought Leadership, 6sense), and Cathy McPhillips (CMO, SmarterX).

Instagram Stories in 2025: your guide to boosting engagement

Learn the basics of how to use Instagram Stories, then move on to some of our favorite Stories tips and tricks to help you stand out. The post Instagram Stories in 2025: Your guide to boosting engagement appeared first on Social Media Marketing & Management Dashboard.

Top 5 paint contractor lead generation strategies that actually work

Lead generation for paint contractors is not always as complicated as you think, you don’t need dozens of complicated tactics; you just need a handful of strategies that actually deliver results. The post Top 5 Paint Contractor Lead Generation Strategies That Actually Work appeared first on CausalFunnel.

Compare Namecheap vs. GoDaddy – which is best?

Namecheap and GoDaddy have each spent more than two decades helping millions of site owners get online and stay online. Both are reliable, battle-tested brands with broad product catalogs and global reach. Below, we’ll break down where each one shines (and where it falls short) across pricing, features, performance, support, […] The post Compare Namecheap vs. GoDadd

Amazon launches Lens Live with real-time scanning and AI assistant integration

Amazon Lens Live combines instant product matching with Rufus AI assistant to create seamless visual shopping experience for tens of millions of US customers.

Cloud hosting vs. shared hosting: 5 key differences

Web hosting services supply the storage, networking, and compute power your site or app needs to stay online. The two most common entry points—cloud and shared hosting—look similar at first glance, but they behave very differently once traffic grows or requirements change. This post breaks down the core differences so […] The post Cloud Hosting vs. Shared Hosting: 5

YouTube introduces gift effects and experimental gift goals for vertical live streams

YouTube announces gift effects with purple sparkle icons and experimental gift goals for vertical live streams, rolling out to eligible US creators this week.

Instagram deploys diversity-aware notification framework to boost engagement

Meta's Instagram introduces machine learning algorithms designed to reduce repetitive notifications while improving click-through rates by 22% in initial testing.

Defining Kobe Global’s ‘Hyper-Relevance’ concept in influencer marketing

Kobe Global Technologies matches brands with “hyper-relevant” influencers using patented AI technology that analyzes 26 data points across 14 million creators. The Singapore-based influencer marketing agency serves more than 500 brands worldwide through a methodology focused on audience alignment rather than follower counts. Founded in 2016 by Evangeline Leong, Kobe

Executive Summary: Why employee advocacy now

Learn how to pitch employee advocacy to executives. Download our free one-pager and build the business case with ROI, culture & trust data. The post Executive Summary: Why Employee Advocacy Now first appeared on DSMN8.

David Choi: from YouTube musician to rights management expert

Songwriter and producer David Choi joined YouTube in 2006, just months after the platform launched, becoming one of its first musicians to monetize content. Almost two decades later, after amassing over 150 million streams as a creator, he now runs a rights management company, Choi Music, helping creators recover revenue from their content catalogs. “A […]

GiftWorks: How Clarion Communications’ dedicated influencer gifting division works

Clarion Communications, a UK-based PR agency that has worked with major brands such as Unilever, Cathay Pacific, Aldi, and Wickes for nearly four decades, has formalized its influencer gifting operations with the launch of GiftWorks, a dedicated division addressing the growing demand for genuine, cost-effective influencer engagement. The new unit, launched in April,

Nielsen launches big data + panel measurement for 2025 TV season

Nielsen implements enhanced measurement combining 42,000 panel homes with 45 million household data inputs as broadcast season begins.

Médiamétrie partners with AudienceProject for cross-media video measurement solution

France's leading audience measurement company announced alliance to accelerate unified video campaign analytics across television and streaming platforms.

Fans vs. Followers: inside FanCircles’ creator monetization system

Kevin Brown, who founded and sold one of Europe’s largest affiliate networks, Affiliate Window (now Awin.com), and later managed arena tours for acts such as the Australian Pink Floyd Show, identifies a flaw in the creator economy. Too many creators, he argues, are platform-dependent and don’t control their most valuable asset: their direct relationship with […]

How Motom enables brands to control their creator commerce data

The path from social media discovery to purchase is broken, creating frustration for shoppers, attribution issues for creators, and data blindness for brands, according to Wendy Wildfeuer, an industry veteran with over 30 years of experience leading marketing, monetization, and development for iconic teen brands dELiA*s, Alloy, Gossip Girl, along with the earliest Y

5 Key Findings from Podscribe’s Latest Podcast Advertising Report

As podcast advertising grows into a major market, Podscribe‘s “Q3 2025 Performance Benchmarks” report offers important insights that reshape how advertisers approach the medium. Drawing from analysis of 66,000+ campaigns, 500+ advertisers, and 17 billion impressions, the report highlights notable changes in measurement approaches, buying strategies, and performance

Ask a PPC: How do I nail a PPC job interview for Google & Meta Ads?

Paid search. Paid social. Strategy. Culture fit. These are the core areas interviewers want to see from PPC candidates today. The post Ask A PPC: How Do I Nail A PPC Job Interview For Google & Meta Ads? appeared first on Search Engine Journal.

Agility is the new foundation of marketing infrastructure

In a volatile market, CMOs must trade rigid martech stacks for agile, modular systems that drive personalization, speed and measurable growth. The post Agility is the new foundation of marketing infrastructure appeared first on MarTech.

The real reason so many teams are struggling with email marketing

Flat engagement, weak pipeline, frustrated marketers. Sound familiar? Here’s what successful B2B teams are doing differently with email this year. The post The real reason so many teams are struggling with email marketing appeared first on MarTech.

Marketers must deliver value and trust to shoppers facing higher holiday prices

Expect a volatile shopping season, as higher prices and fewer discounts change buying habits. Marketers must act early and stay agile to win consumers. The post Marketers must deliver value and trust to shoppers facing higher holiday prices appeared first on MarTech.

How can Twitch hashtags help you get more views in September 2025?

Boost your Twitch stream's reach with strategic use of Twitch hashtags! Learn to monitor and analyze tag performance for maximum engagement in 2025. The post How can Twitch Hashtags Help You Get More Views in September 2025? first appeared on Brand24.

Google antitrust case: AI overviews use FastSearch, not links

Google antitrust case shows that AI Overviews does not use links in its ranking algorithm The post Google Antitrust Case: AI Overviews Use FastSearch, Not Links appeared first on Search Engine Journal.

Gated vs ungated content: the great marketing debate

It’s an age-old debate…

Brave launches AI search tool that checks facts automatically.

New service helps AI chatbots give more accurate answers by connecting them to real websites and verified information sources.

Google fined €325 million by French regulator for Gmail ads and cookie violations

French data protection authority finds tech giant displayed advertisements between emails without consent and violated cookie requirements.

Google's RankEmbed system forced to share secrets in antitrust remedy.

Deep learning model using 70 days of search data and human rater scores must be disclosed to qualified competitors under September 2 court ruling

8 Generative Engine Optimization (GEO) strategies for boosting AI visibility in 2025

Unlock new strategies with ways to boost search visibility with GEO and ensure your brand gets the attention it deserves. The post 8 Generative Engine Optimization (GEO) Strategies For Boosting AI Visibility in 2025 appeared first on Search Engine Journal.

On Amazon, the ‘Made in USA’ boom fizzles as price wins out

New data from Momentum Commerce, a retail consultancy, shows that searches for “Made in America” products have collapsed since the spring.

Media agencies hope to drive down costs as Walmart opens up its DSP roster

As retail giant looks beyond The Trade Desk, media buyers and brands are looking for their angle.