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Surfacing the best in online marketing

Online marketing articles

The world's biggest employee advocacy study: key findings [Podcast]

What happens when you analyze over 500,000 LinkedIn posts from employees worldwide? The results reshape everything we thought we knew about employee advocacy. The post The World’s Biggest Employee Advocacy Study: Key Findings [Podcast] first appeared on DSMN8.

Google advances image generation in Gemini with character consistency features.

Gemini app receives significant image generation improvements with character preservation, conversational editing capabilities, and enhanced logic reasoning for complex visual creation tasks.

Reddit Pro launches mobile app to capture AI-driven marketing opportunities

Reddit announces mobile expansion of business tools as platform becomes primary AI content source, targeting marketers navigating search landscape changes.

Spotify introduces messages for content sharing among friends and family

Spotify launches Messages feature on August 26, 2025, enabling one-on-one conversations with content sharing for users aged 16+ in select markets, expanding social.

Perplexity's Discover Pages offer a surprising SEO insight

Many see Perplexity's Discover pages as programmatic SEO. What they reveal is something more ambitious, a swing for the fences. The post Perplexity’s Discover Pages Offer A Surprising SEO Insight appeared first on Search Engine Journal.

Google enhances AI Mode with embedded links to boost web exploration.

Google introduces inline link improvements and expands Web Guide testing as AI Mode addresses user preference for source access.

How Gabriella Gomez built a six-figure career on TikTok Live without signing sponsorship deals

Top U.S. TikTok Live star Gabriella Gomez has made livestreaming on TikTok into a lucrative career — without relying on brand partnerships.

The Trade Desk’s redefinition of supply paths ripples across ad tech

In ad tech, labels aren’t just cosmetic. They define how the market sees itself.

Top 7 best website monitoring services

Want to jump straight to the answer? The best website monitoring service for most people is StatusCake. Website monitoring services help you track uptime, page speed, and real-world performance so you can catch issues before customers do. Whether your site is brand new or has been live for years, monitoring […] The post Top 7 Best Website Monitoring Services appeare

Anthropic launches Claude for Chrome extension research preview with 1,000 users.

Claude brings AI directly to browser sidebars, enabling automated task management while addressing security challenges ahead of general availability.

Meta introduces Instagram follows metric for ads reporting.

Meta rolls out Instagram follows metric in ads reporting, enabling advertisers to track follower acquisition from July 7, 2025, across all campaign types at multiple levels.

Magnite rolls out pause ads for streaming TV with DIRECTV and Fubo

Pause ads activate when viewers pause content across major streaming platforms, offering brands contextual advertising moments during natural viewing breaks.

Federal Court decision on Google antitrust remedies may transform artificial intelligence landscape

Federal judge expected to rule this week on Google's antitrust remedies with significant implications for artificial intelligence development and smaller tech companies seeking market access.

The state of subscriber engagement for media and publishing. Inside the tools and tactics driving audience growth and loyalty

This State of the Industry Report, in partnership with Marigold, shares how publishers and media companies are growing their subscriber bases, from the strategies they use and the challenges they face to how teams successfully overcome them. Publishers have a wealth of data from their audience and subscribers, but as advertising models shift with economic […]

Google launches August 2025 spam update targeting global search violations.

Google announced a comprehensive enforcement initiative that targets spam violations across all languages and regions, with potential impacts lasting several weeks.

Snapchat shares insights into the effectiveness of Gen AI for marketing

The data shows that consumers value transparency in AI content.

16 Facebook posting tips to increase engagement.

An effective Facebook marketing strategy is more than just creating a Page and posting occasionally. You need a regular flow of content to engage Read more... The post 16 Facebook posting tips to increase engagement appeared first on Sprout Social.

Ad hijacking explained: over $12 billion lost to hidden tactics

Ad hijacking is a serious issue for online advertisers. Find out how to detect and combat ad hijacking effectively. The post Ad Hijacking Explained: Over $12 Billion Lost To Hidden Tactics appeared first on Search Engine Journal.

10 media relations strategies for capturing media attention

Newsrooms across the country are shrinking, meaning fewer journalists are often tapped with covering more beats and inundated with even more pitches. At […] The post 10 Media Relations Strategies for Capturing Media Attention appeared first on Bliss.

Four AI lessons Avidly's CEO shared with HubSpot

When HubSpot puts your CEO in the hot seat, it’s not just a nod. It’s a cue to listen up.

Putting brands first: Efluenz’s client-centered influencer strategy

Is the talent-first approach to influencer marketing flawed? As brands increasingly demand measurable results from creator partnerships, the traditional model of agencies pushing their limited roster of influencers into campaigns regardless of strategic fit faces growing scrutiny. According to recent industry research, 32% of brand marketers worldwide cite “measurin

Irish regulators join forces to crack down on influencer content

The Competition and Consumer Protection Commission (CCPC) and the Advertising Standards Authority (ASA) in Ireland have signed a new data-sharing agreement to enhance regulatory oversight of social media influencers, effective August 25. The agreement enables the ASA to share information received through its online reporting portal with the CCPC, giving the statutor

What data-confident organizations do that's different

Organizations that have high confidence in their data are more likely to monitor data consistency, assess the timeliness of data, validate data formats, and have high visibility into data pipelines. Read the full article at MarketingProfs

How to track Instagram mentions? [2025]

Mentions on Instagram are often underrated source of valuable data about your brand. What are they? And how to track & analyze Instagram mentions? The post How to Track Instagram Mentions? [2025] first appeared on Brand24.

Unlock new loyalty features in Google Ads & Merchant Center

61% of US adults say the top draw of a personalized shopping experience is a loyalty program that’s tailored to their preferences. That’s why we're introducing new loyal…

ChatGPT vs. Google at every stage of the user journey

Fresh data shows ChatGPT adoption accelerating while Google stalls, with major implications for user behavior and downstream SEO metrics. The post ChatGPT Vs. Google At Every Stage Of The User Journey appeared first on Search Engine Journal.

Why social video spend gets lost in reports—and how measurement standards fix it

If answering \"How much are we spending on social video?\" takes hours, your measurement is broken. Smarter standards make spend clear and reporting easy. The post Why social video spend gets lost in reports — and how measurement standards fix it appeared first on MarTech.

Global expansion and hyperlocal focus redefine the next chapter of retail media networks by DoorDash.

As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision. The post Global expansion and hyperlocal focus redefine the next chapter of retail media networks appeared first on MarTech.

Voice is the new logo: why your brand’s tone matters more than ever

A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went something like this:

The 17 best AI marketing tools every B2B team must use

AI marketing tools are changing the way B2B marketing teams work.