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Why semantic HTML matters for SEO and AI

Structured data helps, but semantic HTML does the heavy lifting. Here's a practical guide for making your markup meaningful again. The post Why Semantic HTML Matters For SEO And AI appeared first on Search Engine Journal.

Social media post ideas in Australia: 25 high-performing examples for local brands

Creating consistently engaging social content is hard enough—especially when the templates and trends you see are better suited for audiences in the northern hemisphere. Read more... The post Social media post ideas in Australia: 25 high-performing examples for local brands appeared first on Sprout Social.

Black Friday PPC strategy: your AI search playbook

The post Black Friday PPC strategy: Your AI search playbook appeared first on Adthena.

12 SDR tools to drive more sales

How many tools do you think an average SDR uses?

Influencer briefing: 7 things to include (+free template)

Giving too many requirements & restrictions to creators will make your collaboration appear forced and inauthentic. Here's how to write a great influencer brief (with a free template).

Brave announces AI grounding API with plans starting at free

Brave Search announced an AI Grounding API that enables users to connect AI systems to Brave Search's authoritative search index. The post Brave Announces AI Grounding API With Plans Starting At Free appeared first on Search Engine Journal.

How to use Google Keyword Planner

Googles Keyword Planner is a free keyword research tool available in the Google Ads platform. Here‘s how to use it.

NielsenIQ acquires Brazilian company Mtrix to strengthen Latin America position.

NielsenIQ acquired Brazilian SaaS company Mtrix on August 6, 2025, expanding supply chain visibility across indirect distribution channels in Latin America.

Dentsu’s latest deal signals rising Holdco interest in NIL creators

The holding company has struck a partnership with a college sports creator matchmaking service to harness athletes dabbling in the influencer world.

Live shopping companies credit marketers’ rising focus on influencer performance for growth in 2025

Live shopping, with its direct clicks and sales, has more easily measurable conversion metrics than other forms of influencer marketing.

Media buying briefing: AI’s impact on agency compensation is about to get bigger

With all this newfound skill, executional ability and gained efficiencies, at what point are clients looking to agencies for payback?

Ziff Davis reports strong Q2 advertising growth amid AI integration.

Technology publisher beats revenue expectations with 9.8% growth while deploying artificial intelligence across advertising operations.

Amazon Autos expands to used vehicles in the Los Angeles market

Amazon Autos launches used and certified pre-owned vehicle sales starting in Los Angeles, expanding automotive e-commerce with dealer inventory integration.

Workday faces bigger discrimination lawsuit.

Judge Rita Lin ruled July 29 that Workday must include HiredScore AI features in discrimination case affecting millions of job applicants nationwide.

European publishers show 73% adoption of supply chain transparency standards

IAB Europe study reveals over 99% of ads.txt files meet industry standards, with 79% successfully matched to sellers.json data across 2,054 publishers.

The European Media Freedom Act takes effect amid surveillance concerns

European Media Freedom Act becomes fully effective August 2025 with journalist surveillance protections and public media independence rules, but enforcement uneven across member states.

Bing emphasizes sitemaps' critical role in the AI-powered search era

Microsoft repositions XML sitemaps as essential infrastructure for content discovery and indexing efficiency.

Google releases Waterfall chart documentation for Looker Studio

Google unveils detailed waterfall chart implementation guide and Looker connector updates for business intelligence users.

Audioboom video strategy delivers positive results

Leading podcast company reports 60% of creators producing video content with $40.74 RPM in June.

Teads cuts 15% of workforce after a $900 million merger

Company projects $40M in cost savings in 2025 as integration challenges slow growth expectations.

TikTok Go pays creators for hotel & restaurant content

A look at TikTok's new creator monetization program focused on promoting hotels, restaurants, and local experiences.

The definition of a buyer persona [in under 100 words]

Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona.

How Bluwave.ca saw a 50% increase in ROAS

By taking a strategic, segmented, and performance-focused approach, CausalFunnel helped an ecommerce brand unlock new growth, tighten efficiency, and elevate ROAS by nearly 50%. The post How bluwave.ca saw a 50% increase in ROAS appeared first on CausalFunnel.

How ecommerce SEO services got Tadi Brothers a 50% improvement in SEO clicks YoY

They came to us here at CausalFunnel to implement our strategic Ecommerce SEO services all with one clear goal: drive more qualified organic traffic to their site. The results that followed was a powerful website transformation that resulted in a 50% increase in SEO clicks year-over-year. The post How Ecommerce SEO Services Got Tadi Brothers A 50% improvement in SEO

Trump signs executive order targeting banking industry discrimination.

Banking regulations face overhaul as merchants welcome action against payment network dominance.

Amazon announces eight fall films for Prime Video and theaters

Amazon MGM Studios reveals diverse content slate spanning October through December with theatrical and streaming releases targeting advertising opportunities.

Grindr unveils Grindr AI platform.

Dating app introduces three-layer AI architecture potentially transforming LGBTQ+ marketing approaches.

Keyword rankings: what they are & how to check yours

A keyword ranking is a webpage‘s position in organic search results for a query. Learn to track rankings.

The Case for Connecting the Dots in CTV Advertising

Abigail Roulston, vp of marketing, Blis The growth of connected TV has been nothing short of explosive. Viewers are streaming more content on CTV than ever before, eclipsing broadcast and cable viewership combined. This surge presents a valuable opportunity for advertisers to connect with highly engaged audiences. However, this evolving landscape also brings signifi

Employee advocacy for AI SEO: your secret weapon in the age of ChatGPT

Discover the secret to dominating AI search results: employee advocacy that gets your brand recommended by ChatGPT, Perplexity & Google's AI. The post Employee Advocacy for AI SEO: Your Secret Weapon in the Age of ChatGPT first appeared on DSMN8.