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Online marketing articles

Go-to-market intelligence: The future of B2B sales

In B2B, timing is everything.

How to reverse video search: 5 ways & how it works

Learn how to perform a reverse video search to find video sources, stolen content, and backlink opportunities.

Creators are ‘doubling’ their rates as they capitalize on brands’ growing interest

Seven influencer marketers told Digiday that creators’ rates had risen noticeably across all platforms, although they provided a range of figures regarding the specific amount. Three of the marketers said that creators had in some cases doubled their fees from 2024, causing brands to respond with confusion or even outrage over the precipitous increase.

Media buying briefing: For a small independent, Butler/Till is innovating on a number of levels

The independent has crafted bespoke tools for its clients that enable innovation and local execution – and it just hired a chief product officer to oversee them.

Pinterest shares tips on how to build your pin community

Some more tips from the Pinterest tea, on how to maximize your in-app presence.

What is Ad Rotation in Google Ads? [2025 Guide]

When running Google Ads campaigns, advertisers often create multiple ads within the same ad group. But how does Google decide which ad to show and when? This is where ad rotation comes into play—a powerful yet often overlooked setting that can significantly impact your campaign’s...

Google backtracks on plans for URL shortener service

Google walked back recently announced plans to end its URL shortener service. It will continue to service some URLs. The post Google Backtracks On Plans For URL Shortener Service appeared first on Search Engine Journal.

Google confirms it uses something similar to MUVERA

Google's Gary Illyes confirmed that Google uses a version of MUVERA in Search The post Google Confirms It Uses Something Similar To MUVERA appeared first on Search Engine Journal.

Chrome trial aims to fix Core Web Vitals for JavaScript-heavy sites

Google is testing a new API to measure Core Web Vitals in SPAs. Learn how to test it and why it matters for performance tracking. The post Chrome Trial Aims To Fix Core Web Vitals For JavaScript-Heavy Sites appeared first on Search Engine Journal.

The 10 best personal branding courses: Detailed analysis

You just published your first post on LinkedIn. Congratulations! An hour passes. Three hours pass. 24 hours later, your post... Continue Reading The post The 10 Best Personal Branding Courses: Detailed Analysis appeared first on Copyblogger.

8 most popular Leadpages alternatives for your business growth

Choosing the right landing page builder, even a Leadpages alternative, is important because it impacts your website’s conversion rates and overall user experience. A good tool will allow you to design custom pages quickly, without the need for coding. It should also offer useful features like web forms, integrations, and mobile optimization. The post 8 Most Popular

Instagram Sets 1K Follower Threshold for Live Streaming

Instagram is implementing a new policy requiring users to have at least 1,000 followers before they can access live streaming capabilities. The change, which began rolling out in recent weeks, brings Instagram’s requirements in line with those of TikTok, which maintains the same 1,000-follower threshold across major markets including the U.S. and Europe. According t

Aussie TikToker Maddy MacRae Lives at Changi Airport for Five Days in Creative Campaign

Australian TikTok comedian Maddy MacRae has conducted a five-day residency at Singapore’s Changi Airport as part of a new influencer-led campaign called “The Week-Long Layover.” The activation, which began Monday, July 28, and ended today August 1, with MacRae broadcasting her experience via daily livestreams to her combined 2.9 million followers across TikTok and I

Snapchat Launches ‘Say It In A Snap’ Campaign In Australia

Snapchat’s “Say It in a Snap” campaign debuts in Australia, emphasizing everyday communication on the platform through user-generated content. The integrated campaign utilizes real Snaps to showcase genuine interactions among the platform’s 8 million Australian users, per Mi3. “The ‘Say It in a Snap’ campaign shines a light on how people truly use Snapchat – […]

Transforming the customer journey: How Funnelytics is redefining funnel visualization

We’re joined by Mikael Dia, founder and CEO of Funnelytics, a visual journey mapping tool built to help marketers optimize […] The post Transforming the Customer Journey: How Funnelytics is Redefining Funnel Visualization appeared first on Napier - B2B PR and Marketing Agency.

What is Google AI Mode? — Whiteboard Friday

In this week’s episode of Whiteboard Friday, Tom introduces us to Google's AI Mode, a new tab in Search that offers a conversational, ChatGPT-like experience with longer-form AI-generated responses and the ability to ask follow-up questions. Learn how the "query fan-out" technology works, its current limitations, and what it could mean for the future of search and c

The "stupidest" booth idea that actually worked

15 minutes vs 60 seconds - here's what happened

TikTok rolls out new tools to protect creators from harassment

TikTok is introducing new features designed to help creators manage unwanted comments, ensure content guideline compliance, and better engage with their communities. The platform aims to create a safer environment for content creation while providing tools for professional growth. Creator Harassment TikTok announces Creator Care Mode, a one-click solution that autom

Vulnerability uncovered in Wix Vibe coding platform

A cloud security company discovered a serious flaw in Wix's vibe coding platform that left apps vulnerable to being compromised. The post Vulnerability Uncovered In Wix Vibe Coding Platform appeared first on Search Engine Journal.

Instagram restricts live streaming to creators with 1,000 or more followers

Now, you’ll need to grow your audience before broadcasting.

TikTok’s launched a more positive version of the app in Europe

An alternate, nicer version of TikTok?

Why industry-wide standardization of influencer marketing pricing may never happen

The complex realities behind standardizing influencer marketing pricing and what it would take to make it work.

AI isn’t the enemy: How bloggers can thrive in a generative search world

Traffic may be down, but influence is up for grabs. Learn why embracing AI is key to sustained visibility and growth for the long term.

FP Movement’s Courtney Wartman Weis on growing from Free People sub-brand to global activewear powerhouse

FP Movement’s rise from a Free People offshoot to a global activewear brand is no accident—it’s the result of community-first strategy, smart creator partnerships, and bold brand building. On this episode of Earned, FP Movement’s Courtney Wartman Weis shares how the brand is fueling intentional growth through live community events, athlete ambassadors, and global ex

Sarah Clay: Building LinkedIn confidence [podcast]

Learn how to turn employees into confident LinkedIn advocates with Sarah Clay’s proven strategies for training, engagement, and advocacy success. The post Sarah Clay: Building LinkedIn Confidence [Podcast] first appeared on DSMN8.

Reddit brings automated bidding to brand awareness and reach campaigns

New options to help maximize your Reddit ad spend.

TikTok expands ‘Out of Phone’ offering to more high exposure surfaces

More exposure for your TikTok content and promotions.

Edits gets more creative options, including new fonts and audio tools

More creative options in Meta’s new video editing app.

YouTube expands access to Premium Lite, adds new community post options

YouTube’s giving more users access to its reduced ad viewing option.

YouTube launches new age detection process to protect younger users

The new process will use your viewing history, among other measures, to determine your age.