Ride-hailing app puts social justice in drive
The company made its name by disrupting ride-hailing with a fairness-first model.
The company made its name by disrupting ride-hailing with a fairness-first model.
While the World Cup is more than seven months away, tickets are already on sale, and brands are getting involved now.
Agencies and brands are hiring developers who can bring pragmatism to their AI agent efforts. They're up against a lot of competition for that talent.
Daily Mail’s clickthroughs drop 80–90% when Google AI Overviews appear, but traffic impact remains minimal due to strong direct traffic.
Stagwell spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different in partners and principal media approach.
YouTube launched brand pulse report on October 9, using AI to connect paid advertising with organic video performance across the platform for brands.
ITV partners with Magnite to introduce automated ad creation platform for small and medium-sized businesses seeking broadcast and streaming access.
Meta phases out Advantage Shopping and App Campaign APIs by Q1 2026, introducing unified automation framework for Marketing API developers.
When you really understand your email marketing metrics, you know the biggest levers to pull to get new customers and make more sales. Nearly all... The post 7 Key Email Marketing Metrics + Tips To Improve Each One appeared first on The Daily Egg.
Stop losing prospects! Learn B2B lead nurturing best practices that convert cold leads into loyal clients. Includes AI tactics and 2025 strategies. Keywords The post Proven B2B Lead Nurturing Best Practices That Turn Cold Prospects Into Loyal Clients appeared first on CausalFunnel.
Avoid common mistakes in B2B outbound lead generation. Learn top pitfalls, new trends, and how to optimize your outreach with expert tactics and smart tools. The post The Hidden Pitfalls in B2B Outbound Lead Generation (And How to Avoid Them) appeared first on CausalFunnel.
Technical community discussions reveal fundamental tensions between automation platforms, traditional programming roles, and the infrastructure-heavy reality of agent development that prevents job title standardization.
Lyft Ads launches programmatic buying through Microsoft Monetize and introduces Audience Extension, enabling brands to reach riders beyond the app.
Equativ's October 2025 survey of 4,000 North American and European consumers reveals 67% use AI weekly. 38% search less, 30% visit fewer websites as LLMs reshape advertising.
Meta will use interactions with its AI features to personalize content and ads from December 16, 2025, affecting over 1 billion monthly users globally.
Amazon introduced Help Me Decide on October 23, 2025, using large language models to analyze browsing history and recommend products with one tap for millions of users.
LG Ad Solutions launches Program Views dataset on Databricks Marketplace, providing 33M+ opted-in Smart TV viewership data through Delta Sharing infrastructure.
Monday.com executives acknowledged reduced search traffic from Google's algorithm updates and AI Overviews during Q2 2025 earnings call, affecting SMB customer acquisition.
It might be for the best. The post Low CTR? appeared first on Carney.
What You'll Learn: AI platforms don’t agree on brand picks. Google AIO, ChatGPT, and Google AI Mode show different recommendations 62% of the time—meaning visibility is fragmented, but opportunities are wide. Mentions matter more than rankings. AI tools pull from how often and in what context your brand appears, not just your domain authority. Citations create a rip
Online discovery is changing, and you need to update your approach.
Reddit says that its automated targeting tools are driving better response across all objectives.
After years of advertisers paying for \"brand safety\" that only checked keywords, the Media Rating Council issues policy requiring actual content analysis.
In the critical moments when someone is searching for help, often with urgent intent, the visibility of your rehabilitation center can make all the difference. For treatment providers, appearing prominently in local search results, especially for terms like “drug rehab near me,” is not just a marketing goal – it’s a lifeline to those… The post Mastering the Map Pack
OOH advertising achieves $7.58 marginal ROI despite accounting for less than 1% of media budgets, outperforming saturated channels like search and social.
I spent a lot of this week horizontal, thanks to the inevitable daycare germs that make their seasonal rounds. Between the cough drops, tea, and Netflix haze, my laptop sat unopened while the world kept spinning: emails piling up, Slack pings unanswered, and that creeping guilt that comes from being completely out of rhythm. But somewhere between sniffles, I reflect
TikTok's Shop Safety Report outlines all of its evolving enforcement efforts.
Research analyzing 973 websites finds ChatGPT referrals lag traditional channels in conversion rates despite favorable bounce rates across $20 billion in revenue.
Influencer marketing is no longer the new fresh tactic in a brand’s digital toolbox; it’s business as usual. However, as more brands invest in influencers and consumers become more savvy to paid promotions, the question shifted from “Do we use influencers?” to “How do we make this authentic?” Due to this, influencer marketing in the age of consumer skepticism has...
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