The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend for a defined period. Unlike ROAS, which focuses on the return of specific ad campaigns, MER gives a blended, executive-level view of overall marketing effectiveness across all channels. A hig
Not long ago, searching the web felt like using a simple database index. You typed in a keyword and received a list of pages that matched, with different variables and weightings (that we knew as ranking factors). Today, search has become far more sophisticated. With AI at the core, platforms like ChatGPT, Gemini, Perplexity, and […] The post Understanding & Explain
Google's 18-day algorithm rollout disrupted rankings while Alphabet spent $4.75B on AI infrastructure and Big Tech consolidated control over digital advertising markets.
AI is altering agency business models. It's altering the skills they’re hiring for and where they’re hiring them from, too.
Most articles about user intent break it into four tidy buckets: informational, navigational, commercial, transactional. That sounds useful, but it doesn’t tell you the full... The post What Is User Intent and How to Apply It to Your Site appeared first on The Daily Egg.
Do you need to be using AI in 2026?
Cloudflare’s day job is fending off botnets and nation-state cyberattacks, not debating how Google and other AI firms crawl publisher sites.
Here's the definitive guide to what's in and out in 2026.
Amazon’s ad execs come to CES for their annual reality check.
SEO careers stall more from people and process than algorithms. Learn the skills that build influence and long-term enterprise success.
Marketing is being transformed by practitioners using AI to compress strategy, creation and execution from weeks into hours. The post The Vibe Marketing manifesto appeared first on MarTech.
AI Overviews and chat assistants are quickly turning into full-blown discovery engines. Someone asks ChatGPT, Perplexity, or Google AI: “What’s the best [product] for [use case]?” and those systems answer with a short list of brands—and often just one recommended option. If your brand makes that list, you’re already halfway […] The post AI Discovery Funnel: Turning
Discover the top AI SEO tools to track visibility, optimize content, and automate workflows. Real tests, clear picks, and expert tips for 2025.
Learn the multi-speed approach that strengthens entity identity, builds algorithmic confidence, and boosts visibility in AI-powered results.
Are your most promising leads stalling right before the finish line? You've invested heavily in attracting them, educating them, and establishing a relationship—only to see them hesitate when it comes time to choose a provider.
Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape performance.
Learn how to integrate GEO into your SEO strategy to boost authority, retrievability, and brand recognition across traditional and AI-driven search. The post How to Integrate GEO With Your SEO Strategy [Step-by-Step Checklist] appeared first on Intero Digital.
Products aren’t just products anymore — they’re micro-media assets. Here’s how lifestyle brands turn SKUs into story-driven, search-ready content that fuels visibility across social, Google, and AI discovery.
TikTok's looking to enhance trust in its in-stream shopping options.
Are you leaving a significant portion of your potential revenue untapped simply because of a language barrier? It's a question every business with international ambitions must answer directly and honestly. The sheer size of the worldwide digital economy makes the stakes enormous. For context, the global content marketing market is expected to hit a staggering $2 tri
Almost every AI I tested used the fake info—some eagerly, some reluctantly. The lesson is: in AI search, the most detailed story wins, even if it’s false. AI will talk about your brand no matter what, and if you don’t…Read more ›
Temu shows 1361% increase in AI reviews from 2022 to 2025 while Shein sees 1569% rise from 2018 to 2024, according to Originality.ai detection analysis.
SEO isn’t dead. But the job has changed. Traditional SEO is about earning rankings and clicks. Generative Engine Optimization (GEO) is about being the source an AI system trusts, summarizes, and cites—even when the user never lands on your site. If you’re still treating GEO like “SEO with a few […] The post SEO vs. GEO: Shift from “ranking” to “answer selection” app
Elf on the Shelf didn’t become a cultural phenomenon because of aggressive advertising or a high-budget campaign. It became a phenomenon because it was built on a set of principles that most brands struggle to get right: storytelling, participation, identity, and community. In other words, it didn’t just sell a product. It created a behavior. The more I thought abou
Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, reputation and visibility across platforms.
Modern performance tracking requires KPIs that reflect margin, lifetime value, and pipeline contribution instead of inflated platform numbers. The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal.
Master employee advocacy with this definitive guide. Step-by-step strategy, launch plan, and business case to turn your employees into trusted influencers. The post The Definitive Handbook to Employee Advocacy (Strategy, Launch, Software, ROI) first appeared on DSMN8.
Hallam's research reveals brand mentions are 3X more influential than backlinks for AI Search. Optimise for SoLLM and future-proof your B2B visibility. The post Brand mentions are now 3X more important than backlinks for AI Search – here’s why appeared first on Hallam.
AI Overviews are gaining popularity and impacting brand visibility. Learn how to research and track your AI Overview visibility with Semrush.
LLM seeding helps your brand get cited in AI responses. Learn how it works, why it matters, and how to start.