#OMP!

As AI agents take over trip planning, OTAs like Expedia, Booking.com, and Trip.com lose control of discovery, loyalty, and visibility.

Australia bans social media for children under 16 starting December 10, 2025, affecting Facebook, Instagram, TikTok, YouTube, Reddit, and Kick, with platforms facing $49.5M fines.

The 5 smartest (and dumbest) growth tactics this week.

The difference between B2B and B2C? The fundamentals are the same. It's about Business to Humans and the laws that build brilliant consumer brands are exactly the same ones that build brilliant B2B brands. The post Digital marketing for B2B vs B2C: What’s the difference? appeared first on Hallam.

Programmatic director identifies four critical mistakes marketers make when activating connected TV campaigns, from open-market targeting to web-based measurement approaches.

Organic click-through rates for informational queries featuring Google AI Overviews dropped 61% since mid-2024, according to new research from Seer Interactive.

Semrush nearly tripled its share of voice for AI visibility topics from 13% to 32% in one month after large language models failed to mention the company despite its Enterprise AIO launch.

HubSpot's Aja Frost talks AI search, content evolution, and why visibility (not traffic) is the new success metric for brands in the AEO era.

Fewer webinar registrations can mean better results. Narrowing your audience and optimizing for quality rather than quantity can generate higher pipeline and engagement. Read more. Read the full article at MarketingProfs

Are you tired of playing a guessing game with your B2B prospecting efforts? In today's dynamic business landscape, identifying genuinely interested B2B prospects has become increasingly complex. While you might be driving traffic to your website, much of it often remains anonymous, leaving you to wonder about the true purpose behind each click.

Holiday PPC success depends on preparing early, pacing budgets smartly, and guiding automation with profit-based signals. The post Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences appeared first on Search Engine Journal.

Google’s YMYL standards reveal why AI-written health, finance, and legal content can’t match human expertise or credibility. The post Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do) appeared first on Search Engine Journal.

The company made its name by disrupting ride-hailing with a fairness-first model.

While the World Cup is more than seven months away, tickets are already on sale, and brands are getting involved now.

Agencies and brands are hiring developers who can bring pragmatism to their AI agent efforts. They're up against a lot of competition for that talent.

Daily Mail’s clickthroughs drop 80–90% when Google AI Overviews appear, but traffic impact remains minimal due to strong direct traffic.

Stagwell spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different in partners and principal media approach.

If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search. The post How To Do A Complete Local SEO Audit: 11-Point Checklist appeared first on Search Engine Journal.

How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.

Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point.

If you want a faster website, you’ll eventually run into the same three pieces of advice: The problem: almost nobody explains how caching, CDNs, and web hosting actually work together—or which one will make the biggest difference for your site. If you care about website speed optimization, Core Web Vitals, […] The post Caching vs CDN vs Web Hosting: What to Use (and

Sustainability companies face a unique digital challenge. Your website doesn't just need to convert visitors into customers. It needs to embody the values you champion while performing technically at the highest level. A slow, poorly optimized website contradicts everything your organization stands for.

AI search is still moving. What’s cited today across Google (AI Mode + AI Overviews) and ChatGPT might look different in a month. But there’s no need to scramble. For example, a dip in Reddit citations isn’t a reason to abandon conversational marketing or rebuild your plan from scratch. (Plus, it’s likely things aren’t always … The post LLM Sources Shifted 80% in 2

Your playbook for a chaos-free Black Friday campaign.

Is it OK to use AI to create marketing assets? If quality is unaffected (or even better), does it matter? Why would consumers care if... The post Using AI to Create Marketing Assets? Don’t Let Aversion Kill Your Engagement (Research-Backed Analysis & Guide) appeared first on The Daily Egg.

A cohort of Ithaca College alumni has quietly built a playbook for sustainable creator-economy growth, pointing to a decisive shift: micro-niche specialization, platform segmentation, and regional content are outpacing general entertainment as pathways to influence and revenue. Across music theory breakdowns, anime commentary, regional culture content, and pop-cultu

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

At first glance, it looks like only big brands get cited in AI answers. Wikipedia alone accounts for over 2 million citations across major AI platforms. But these brands aren’t cited just because they’re famous. They’re cited because their content…Read more ›

It measures where the brand is mentioned in AI search platforms, how often, how accurately, and based on which sources. Here’s a step-by-step process for how you audit your brand’s AI visibility today. Before benchmarking your AI visibility, start by…Read more ›

That’s what a brand gap analysis enables. It also turns brand visibility from a vague concept into something measurable and fixable. Here’s how. A brand gap analysis measures the difference between your brand’s potential visibility and its actual presence across…Read more ›