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10 best SEO audit tools for 2026 (tested)

See our comparison of SEO audit tools like Site Audit, Screaming Frog, Morningscore, and others.

The professionalization advocate: Marco Gouveia on empowering Portugal’s creator economy

When Portugal’s influencer scene began to take off, digital marketing strategist Marco Gouveia noticed something missing: professionalism. Brands were spending more than ever on creator campaigns without knowing what worked, and creators lacked the tools to turn viral moments into viable careers. He launched influencer marketing agency Influenza in 2020 to close tha

Inside 9r collective’s mission to elevate creator representation through community and autonomy

9R Collective connects brands with micro-influencers through a non-exclusive representation model that emphasizes creator autonomy and audience engagement. The firm specializes in supporting creators with 10,000 to 150,000 followers across social platforms, providing production resources, strategic guidance, and brand partnership opportunities. Founded in 2023 by Go

Technical SEO considerations for ChatGPT Atlas

ChatGPT Atlas is the latest product launch from OpenAI, blending the ChatGPT LLM product within a browser environment/ Any public site can be surfaced, cited and linked inside Atlas. This guide focuses on practical technical steps that help Atlas discover, interpret and cite your content with clarity. It also shows how to measure referrals from […] The post Technica

Viral Nation’s Nicholas Spiro reveals how psychology, AI, and brand safety enable creator freedom

Viral Nation’s Chief Commercial Officer Nicholas Spiro is applying psychological principles and artificial intelligence to transform how brands approach creator partnerships in 2025. After building his career at Meta, Snapchat, and Twitter, Nicholas now leads commercial strategy at the company he describes as “the leading social transformation agency”, developing te

How to schedule Google Business Profile posts for better reach

The post How to schedule Google Business Profile posts for better reach appeared first on SocialBee. The post How to schedule Google Business Profile posts for better reach appeared first on SocialBee.

Your ads are dying: How to spot and stop creative fatigue before it tanks performance

Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend your ads’ lifespan.

Why server-side tracking is making a comeback in the privacy-first era

As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more reliable analytics. The post Why server-side tracking is making a comeback in the privacy-first era appeared first on MarTech.

Your q4 ecommerce checklist for peak holiday sales

Get your store ready for the busiest shopping season. This checklist covers key site, creative, and ad steps for Q4 success.

Do you know who’s on your email list?

Low opens and rising unsubscribes aren’t always execution issues. They often point to strategy problems that start with leadership. The post Do you know who’s on your email list? appeared first on MarTech.

From Amplification to Authenticity: 11 Experts Decode the Future of Employee Advocacy

Discover what 11 employee advocacy experts say about DSMN8’s World’s Biggest Study—and why authenticity is redefining brand reach on LinkedIn. The post From Amplification to Authenticity: 11 Experts Decode the Future of Employee Advocacy first appeared on DSMN8.

How to add Google reviews to a Squarespace website

Google Reviews can make a huge difference in your SERP visibility, domain ranking, and overall online presence of […] The post How to Add Google Reviews to a Squarespace Website appeared first on SocialPilot.

How to find & fix ChatGPT 404 referrals

Fix ChatGPT 404 referrals fast. Learn how to find phantom URLs in GA4, prioritize with Semrush, and recover lost traffic.

Is marketing tuberculosis?

You might know him as the author of YA bestsellers like The Fault in Our Stars, but John Green's most recent book is a nonfiction defense of its own title: In Everything is Tuberculosis, he argues that tuberculosis has shaped everything around us.

Best SEO platforms for B2B – and why tools alone aren’t enough

B2B companies today have access to more sophisticated SEO tools than ever before, yet most still struggle to generate consistent organic growth. The post Best SEO Platforms for B2B – And Why Tools Alone Aren’t Enough appeared first on CausalFunnel.

Why isn’t your B2B SEO driving qualified leads and real pipeline growth?

You’ve invested months in your B2B SEO strategy. Your organic traffic is climbing. Your rankings look solid. But here’s the harsh reality: your pipeline remains stubbornly flat. The post Why Isn’t Your B2B SEO Driving Qualified Leads and Real Pipeline Growth? appeared first on CausalFunnel.

Future of marketing briefing: Marketers confront a new kind of brand safety problem in AI video

In the end, it’s about discernment, knowing when automation becomes noise and when it can still serve the story.

Holiday email deliverability: 4 expert tips to reach more inboxes

Boost your email deliverability this season with insights on how to safeguard your inbox placement effectively. The post Holiday Email Deliverability: 4 Expert Tips To Reach More Inboxes appeared first on Search Engine Journal.

Stop asking your guest speakers to do your marketing for you

I hate asking people for things. Call it years of ingrained people-pleasing if you want, but mostly, it comes from my not wanting to waste anybody’s time, including my own. So when I ask you to co-present with me in a webinar or event, it’s because there’s nobody else I wanted to ask. You were the best possible speaker (or…

Amazon sues Perplexity over covert AI agent access to marketplace

Amazon filed federal lawsuit against Perplexity on November 4, 2025, alleging the AI startup's Comet browser violated computer fraud laws through unauthorized access.

Teads launches CTV performance to track site visits and sales

Omnichannel outcomes platform introduces deterministic measurement outside the United States for connected TV campaigns, connecting streaming exposure to qualified actions with beta availability across US, EU5, and APAC markets.

PPC for home services: How to get more customers fast

In this guide, you’ll understand how PPC for home services works. You'll understand how the AI platforms deliver the best results. By the end, you’ll understand everything you need to know about the PPC for Home Services and proven strategies that turn clicks into paying customers fast. The post PPC for Home Services: How to Get More Customers Fast appeared first on

How to build a winning holiday PPC strategy for maximum ROI

A key component of a successful holiday PPC strategy is leveraging holiday-specific keywords to capture relevant, seasonal searches. These keywords are essential for driving traffic during peak shopping times when consumers are actively looking for gifts, deals, and seasonal products. Using the right holiday marketing PPC keywords can help your ads appear to the rig

LiveRamp enables retail media networks to measure Meta campaign performance

LiveRamp announced expanded measurement capabilities on October 23, 2025, allowing retail media networks to analyze Meta advertising through its Clean Room platform.

One in five ChatGPT conversations show commercial intent

New data reveals 21.6% of AI interactions demonstrate purchase signals while TikTok shopping sessions show distinct behavioral patterns.

Teads launches deterministic CTV measurement for streaming campaigns

Teads introduces performance tracking for connected TV advertising beyond impressions, connecting premium streaming exposure to qualified visits and conversions.

Comcast makes traditional tv inventory biddable through programmatic marketplace

Dentsu and Stitch Head film campaign demonstrates how linear television joins digital media in automated buying platforms powered by FreeWheel technology.

Meta tests GA4 integration for cross-platform tracking in ads

Meta introduces third-party reporting tools option at ad level, connecting Meta Ads directly to Google Analytics 4 for measuring website and shop actions.

Why isn’t your B2B SEO driving qualified leads and real pipeline growth?

You’ve invested months in your B2B SEO strategy. Your organic traffic is climbing. Your rankings look solid. But here’s the harsh reality: your pipeline remains stubbornly flat. The post Why Isn’t Your B2B SEO Driving Qualified Leads and Real Pipeline Growth? appeared first on CausalFunnel.

ChatGPT Atlas browser could drain ad budgets by mimicking human clicks

OpenAI's new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics.