Summer 2025 brought major influencer campaigns - some inspiring, some controversial. From Astronomer’s mic-drop moment to THE jeans drama and Full Bush Summer, it’s the perfect read for your back-to-office scroll. Read on for this month's Influencer Chronicles.
Phone case and electronic accessory manufacturer CASETiFY announced its second collaboration with model, influencer, and wife of Lionel Messi, Antonela Roccuzzo, debuting a new line of tech accessories that reflects her Argentinian roots and Miami lifestyle. The “A World of You” collection is available online and in CASETiFY retail studios globally. “This second col
YouTube has rolled out “gift goals,” a new feature that expands its existing goals functionality to vertical livestreams. The feature allows creators to set specific donation targets within designated timeframes, creating incentives for viewers to contribute. “Creators in the experiment will be able to set a target gift amount and pick a timeframe to achieve […]
Publicis Groupe Australia announced the launch of Influential, a new agency that unites the group’s social, content, and influencer capabilities under a single brand. The offering aims to revamp how brands connect with culture, creators, and commerce through an end-to-end solution built on data, technology, and cultural creativity. The Australian launch follows Publ
Today, Instagram released a microdrama series in India to inspire Gen Z to take creative risks and bring them together. Titled ‘Party of Two’, the series follows Instagram’s ‘Anyway’ campaign from this year. The post Instagram Launches A Microdrama Series To Encourage Gen Z To Take Creative Chances appeared first on Meta Newsroom.
RocketReach is sales intelligence software that offers a contact database to sales, marketing and recruitment teams.
Learn content marketing prompt frameworks, keep SEO trust intact, and scale AI content that ranks. Join our webinar to learn how to show-up in AIO. The post Make AI Writing Work for Your Content & SERP Visibility Strategy [Webinar] appeared first on Search Engine Journal.
Google avoids Chrome and Android breakup but must end exclusive search default deals, and may have to share data with rivals. The post Google Avoids Breakup As Judge Bars Exclusive Default Search Deals appeared first on Search Engine Journal.
Meta's building in more options to manage your AI generated ads.
How to survive tariffs, recessions, etc. The post Built to Last appeared first on Carney.
Senior execs from the likes of LinkedIn, Reddit, IPG, Brainlabs and more let us in on their favorite films and series they enjoy.
Those initiatives speak to a growing tennis fanbase beyond those who follow the sport, but also those who tune in for fashion and lifestyle content.
This week’s Future of TV Briefing recaps a summer during which the future of TV began to bore many more shades of its past.
These are the 100 most cited domains, along with their number of mentions. The top domains cited in AI Mode are Wikipedia, YouTube, Google’s blog, Reddit, and Google itself. With so many mentions of YouTube, their own blog, and themselves,…Read more ›
Deema Tamimi, VP of marketing at Creatopy. discuses the resurgence of brand marketing, the evolution of advertising and more. The post Unpacking the creative renaissance: How to reignite brand magic appeared first on MarTech.
When we fall behind, it’s tempting to hustle to catch up. When the competition heats up, it’s imperative we hustle to get ahead. Hustle is a particular kind of shortcut. Hustle is pushing the boundaries of cultural expectation, creating pressure and discomfort to make a sale. Hustle pushes us to cut corners, cut the line […]
The dust settles on an upfronts season that’s seen advertisers spend more on streaming and CTV, at the expense of streamers’ profit margins.
Observers consider this a costly win for regulators, with advertisers and publishers continuing to suffer the status quo.
Pinterest released its “2025 Autumn Trend Report,” revealing significant growth in interest for secondhand and vintage shopping among its user base, with Gen Z driving much of this trend. The report highlights a range of emerging fashion, home decor, beauty, and travel preferences that are gaining traction on the platform as autumn approaches, continuing the […]
Amazon India has announced the launch of its Tech Influencer Program (TIP), designed to help content creators capitalize on the growing online shopping market. Unveiled at the Amazon Best in Tech Awards in New Delhi, the program equips creators with tools and resources to produce content focused on technology products, including smartphones, laptops, and cameras. […
YouTuber MrBeast is preparing to launch his own mobile phone service, according to a Business Insider report citing a leaked investor deck. According to the report, the 27-year-old content creator, who has amassed approximately 430 million YouTube subscribers, plans to establish a mobile virtual network operator (MVNO) that will use existing infrastructure from majo
Malaysian authorities have summoned TikTok’s top management over the social media company’s alleged delays in addressing fake news on its platform, according to the state news agency Bernama. Communications Minister Fahmi Fadzil criticized TikTok for responding too slowly to requests for assistance in police investigations. The summoning comes after a recent case wh
Lead mining software helps sales teams find and qualify new prospects by automating data collection, enrichment, and validation. The best platforms provide accurate contact information, intent signals, and integrations with your CRM so you can focus on closing deals instead of researching leads.
Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on LLMs.
GEO isn’t a buzzword. It’s already happening. Language evolves, and so too should how we define search in the AI era.
Google added new dedicated landing pages, direct action completion, social media sites and a new business links crawability policy.
Google raised ad prices incrementally through internal \"pricing knobs\" that advertisers couldn't detect, according to federal court documents. The post Google Quietly Raised Ad Prices, Court Orders More Transparency appeared first on Search Engine Journal.
Another way to track the performance of your Facebook and IG ads.
Pinterest has been testing the prompts in North America.
LinkedIn's Hiring Assistant aims to help streamline the candidate selection process.