#OMP!

Surfacing the best in online marketing

Online marketing articles

Roku partners with Vestel to expand European smart TV presence through Finlux brand

Roku announces multi-year partnership with Turkish manufacturer Vestel on September 5, 2025, bringing Roku OS to Finlux smart TVs in the UK market.

Google’s antitrust ruling reveals need-to-knows about AI search results, publisher traffic, and more

STACKED MARKETER - The marketer's #1 daily newsletter! While the world waited for a landmark legal ruling, the story we’re interested in is buried in the fine print. The documents dropped a bombshell: We learned that Google’s AI Overviews (AIOs) don’t use the main search algorithm. Yes, you read that correctly. Instead, they rely on a proprietary system called FastS

Google AI Mode may become the default Google Search experience “soon.”

Logan Kilpatrick, lead product manager for Google, said AI Mode will be the default experience soon.

False scarcity

Often, the things we want the most aren’t directly related to the things we need. In fact, they might be very similar to things we already have. Wants are fueled by stories, and stories come from culture and connection and marketing, not from our actual physical or spiritual needs.

How brands and agencies are using AI and new tech

PLUS: Amazon’s vision for a full-funnel retail media future

Instagram will now enable you to pin your own post comments

Another option for your IG updates.

Snapchat launches first open prompt AI Lens

A new AI option for your Snaps.

TikTok reaches 200 million EU users

A new growth milestone for the short-form video app.

Threads rolls out auto-added threads counts on posts

An easier way to keep track of connected posts in the app.

Under the circumstances

Everyone is always doing their best. Given their situation, priorities, and awareness (the circumstances), people make choices. If we want to change how others respond, we need to change their circumstances and how they see their options.

What niche mags know about taste

Fandom matters the mostFamily Style is an independent quarterly magazine self-described as “arts & culture with the taste for more” and “a fantasy dinner party in the form of arts & culture journal.” The magazine, founded in New York, covers fashion, art, design, food and culture. It’s a mix of print editorial, digital content, and live experiences.Family Style is j

What’s zeitgeist trying to tell us

Contradictions, Inversions, Oddities, and CoincidencesThe tie has broken out of officecore to be come a 24/7 accessoryReal generosity toward the future lies in giving all to the present, said Albert Camus.Success of an idea, product, story, or a trend is hidden in the right now: in what we do, how we spend time, what we spend money on, who and what influences us, an

Google breakup rejection follows Yellow Pages precedent, analyst says

Media expert Ian Whittaker compares court's behavioural remedy approach to classified directories enforcement from 1980s and 1990s.

FTC sues robot toy maker Apitor over children's privacy violations

Chinese company accused of enabling unauthorized data collection through JPush SDK without parental consent in federal court complaint filed September 2, 2025.

DuckDuckGo CEO criticizes Google antitrust remedies as insufficient

Gabriel Weinberg condemns court-ordered measures as inadequate to address search monopoly, claims Google will continue blocking competitors including AI search platforms.

Eu court dismisses challenge to US data privacy framework in Latombe case

European General Court rejects French politician's attempt to annul 2023 EU-US Data Privacy Framework, upholding adequacy decision for transatlantic data transfers despite independence concerns.

Freely streaming platform reaches half million weekly users

UK broadcaster collaboration shows strong adoption among younger demographics while research confirms traditional TV's enduring appeal for memorable content.

Singapore government joins global scam signal exchange

Singapore becomes first government to join Global Signal Exchange on September 3, 2025, sharing real-time scam intelligence with tech giants amid $23.6B regional losses.

Temu pays $2 million in first INFORM Act enforcement case

Federal Trade Commission settles with Chinese marketplace operator Temu for $2 million over violations of consumer reporting requirements under 2023 INFORM Consumers Act.

Social on fire

Wimbledon's social game. The post Social on Fire appeared first on Carney.

Why one exec thinks creators is a real key to Snap flourishing

Snap's head of global creator partnerships, Quincy Kevan caught up with Digiday to discuss the new-found momentum around the platform's creator efforts.

Culture is expensive: American Eagle bets on buzz as tariffs and rivals close in

As supply chain costs surge and pricing pressure builds, investors are asking if American Eagle’s focus on cultural heat is coming at the cost of sustainable growth.

Media buying briefing: How Publicis is winning and keeping clients, even as competitors cry foul

A picture becomes clear of how Publicis is using a variety of tools to beat its competitors to winning clients or luring them away.

We Are Social’s Monday Mashup #740

Instagram adds new pin comment feature, X expands XChat, Snapchat launches new AI lens, and more social media news.

The money-making secret behind Nike's new slogan

5 marketing wins that happened while you were in meetings

Google Ads adds new reporting for AI Max campaigns

Google Ads’ AI Max now reveals traffic driven by expanded keyword matches and landing pages.

Facebook ad costs jump 21% in 2025, but still beat Google

Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.

Google expands AI Mode beyond English

Google AI Mode now works with Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.

Google can’t decide if the web is thriving – or dying

Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.

Anthropic agrees to $1.5B settlement over pirated books

Anthropic agreed to a proposed $1.5B settlement over pirated books used to train Claude. If approved, eligible titles would receive about $3,000 each. The post Anthropic Agrees To $1.5B Settlement Over Pirated Books appeared first on Search Engine Journal.