#OMP!

Surfacing the best in online marketing

Online marketing articles

Future of TV briefing: FAST platforms have become a fixture among audiences and ad buyers

This week’s Future of TV Briefing looks at the state of the free, ad-supported streaming TV market.

One year in, Business Insider’s AI onsite search is boosting engagement

Although Business Insider’s AI search tool is currently only used by roughly one percent of Business Insider’s readership, it has significantly increased the engagement of those who do use the tool, with click-through to articles increasing by 50 percent since October.

Ads are coming to Best Buy stores — including on entrances, walls and checkout counters

Beginning next year, Best Buy will offer “takeover packages” to allow advertisers to appear throughout the in-store shopping experience.

Amazon is dialing up its DSP in pact with SiriusXM

The deal comes a week after Amazon announced a similar deal with Netflix, causing the stock price of rival DSP The Trade Desk to falter.

Harnessing curiosity: Insights from Roya Zeitoune, Head of Culture and Trends at YouTube EMEA

What do undercover reporting, matchmaking, and YouTube’s “cats team” have in common? Roya Zeitoune, Head of Culture & Trends at YouTube EMEA, joins us to share her unconventional career path and what it reveals about the future of online culture. Tune in to hear her take on short-form video, community-building, and why curiosity is the ultimate career skill.

U.S. says framework agreement on TikTok’s future reached with China

U.S. Treasury Secretary Scott Bessent announced that Washington and Beijing have established a “framework for a TikTok deal” days before the deadline (September 17) that could have banned the social media platform in the United States. The agreement, reached during trade talks in Madrid, could potentially end months of uncertainty for the app’s estimated 170 […]

Growing green: How creator Samantha Hermann turned houseplants into a family business

What turns a simple houseplant hobby into a business capable of supporting an entire family? For Samantha Hermann (@houseplusplant), it started with consistent posting, unwavering dedication, and a unique approach to establishing a true connection with her audience on Instagram, TikTok, and YouTube. The mother of four began simply by sharing photos of her thriving [

Jukin Licensing launches AI integration for enhanced UGC content

Founded in 2010 in Los Angeles, Jukin Licensing sources user-generated content (UGC) primarily from platforms such as YouTube and other social media channels. The company’s core model revolves around identifying valuable UGC, securing rights from creators, and making this content available for commercial licensing to advertisers, brands, agencies, and media companie

The end of spots and dots: White Media’s mission to make podcast ads memorable

White Media is a dual-purpose audio advertising agency founded in July, connecting independent podcasters with advertisers while offering audio planning services for brands across Australia. Operating from the Gold Coast, the company serves two distinct audiences: independent podcast creators seeking monetization and advertisers looking to understand Australia’s aud

IshowSpeed banned from Houston Galleria after fan crowd causes disruption

Streamer Darren “iShowSpeed” Watkins Jr. has been banned from Houston’s Galleria mall following a chaotic incident during his nationwide “Speed Does America” tour. The September 14 event, which was captured live on his stream, ended with security and Houston Police officers escorting the creator from the premises. “You’re not allowed to come back to the […]

Acting dreams to horror queen: Lindsay Ivan’s path to creator success

By day, Lindsay Ivan creates meticulously researched horror content that has earned her a dedicated following. By night, she lets her improvisational comedy skills shine. The Toronto-based creator has built a career around this unusual combination, transforming her lifelong passion for performance into a digital business with two distinct content streams. View this

125+ High-volume SEO keywords for electricians to rank #1

Many marketers still focus only on keywords. However, this approach worked well in the past. Today's search algorithms need a different strategy. Understanding keywords vs topics in SEO makes the difference between success and failure. The post 125+ High-Volume SEO Keywords for Electricians to Rank #1 appeared first on CausalFunnel.

Reddit, Google in talks to deepen AI partnership: Report

Reddit is pushing for a new AI deal with Google that could make its forums more central to AI Overviews and other Google AI products.

Trump gives TikTok until Dec. 16 to secure U.S. buyer

Brands and advertisers face fresh uncertainty as President Trump's executive order keeps TikTok alive in the U.S. as negotiations drag on.

Google doubles down on AI Max pitch to wary advertisers

Google’s pitches AI Max as smarter search ads with more safeguards solution — but control, brand safety and spend remain key concerns.

Google Discover adds follow feature and more social posts from creators and publishers

This aims to make Google Discover more publisher and creator friendly.

Google Discover adds social media posts & follow buttons

Google Discover now displays social media posts from Instagram, X, and YouTube Shorts alongside traditional articles, creating a unified content feed. The post Google Discover Adds Social Media Posts & Follow Buttons appeared first on Search Engine Journal.

Google is hiring an anti-scraping engineering analyst

Google is hiring an anti-scraping engineering analyst to help develop ways to stop search results scrapers. The post Google Is Hiring An Anti-Scraping Engineering Analyst appeared first on Search Engine Journal.

How to win brand visibility in AI search [Webinar]

Join Tom Capper, Sr. Search Scientist at STAT Search Analytics, as he reveals what enterprise SEOs need to know to maintain visibility and measure success. The post How To Win Brand Visibility in AI Search [Webinar] appeared first on Search Engine Journal.

Increasing the dosage

If you’re taking the wrong medication, that’s not going to help. It doesn’t matter how fast you’re going if you’re headed in the wrong direction.

ReputationDefender review

ReputationDefender has been helping businesses and individuals take control of their online presence for more than 15 years. It’s a safe choice, but is it right for you? Let’s find out. ReputationDefender Compared ReputationDefender offers a wide range of reputation management services, including a few interesting packages for job-seekers and […] The post Reputation

Marking smarter marketing campaigns in a tech-driven world

Listen to Mike’s recent episode of That Tech Pod, where he discusses what real success looks like—beyond clicks and leads—how […] The post Marking Smarter Marketing Campaigns in a Tech-Driven World appeared first on Napier - B2B PR and Marketing Agency.

New study: Being your own boss is good for your heart

New research from UCLA Health and BMC Public Health shows self-employment may lower obesity, improve sleep, and boost heart health in women. Learn the pros, cons, and what it means for entrepreneurs.

Brian Solis selected as featured speaker at SXSW Sydney 2025

Brian Solis is excited to announce that he’s joining SXSW Sydney 14 October. His session: “AI as the Mindshift for a New Leadership Paradigm” is open to all who welcome the opportunity to explore how AI unlocks new paths forward. Please add his session to your agenda. The post Brian Solis Selected as Featured Speaker at SXSW Sydney 2025 appeared first on Brian Solis

The Feed: Performative males, Love Island USA, unlikely internet icons, and more.

We’re diving into the top posts from The Feed, including Love Island USA dominating social, unlikely internet icons partnering with big brand names, ironic performative males, and more.

Kate Bartlett partners with Amazon Essentials on new denim line

TikTok fashion influencer Kate Bartlett has partnered with Amazon Essentials for a new denim collection with fellow content creator Luca Mornet, according to Life & Style. The collaboration arrives as Amazon positions its Essentials lineup ahead of the Prime Big Deal Days event scheduled for October 7-8. Bartlett, who reached 1.5 million followers on TikTok, […]

Snap upgrades operating system ahead of 2026 Spectacles launch

Snap has unveiled Snap OS 2.0 ahead of its public launch of Spectacles in 2026, representing the latest advancement in the company’s augmented reality (AR) hardware strategy. The upgrade follows the release of Snap’s fifth-generation Spectacles to developers in 2024. The new operating system features an overhauled browser with a minimalist design, improved page load

Sprout Social adds Canva integration to speed up social media publishing

Social media management platform Sprout Social has introduced a new integration with Canva that allows users to send completed designs directly to Sprout’s publishing workflow. The integration connects the social media management platform with Canva’s visual communication tools to reduce steps between design creation and social media posting. The integration preserv

Later adds AI tool to match brands with right creators

Later introduces AI-Powered Brand Suitability Insights, an enterprise solution for helping marketers evaluate creator partnerships based on both risk assessment and performance potential. The tool launches as part of Later’s expanding suite of influencer marketing solutions. “Marketers shouldn’t have to choose between protecting their brand and achieving performance

The 10 best YouTube analytics tools for September 2025

Want to improve your content performance? Check out the rank of the 10 best YouTube analytics tools for September 2025 and find one that suits your needs! The post The 10 Best YouTube Analytics Tools for September 2025 first appeared on Brand24.