#OMP!

Fifteen specialized streaming platforms across genres establish Beyond Mainstream alliance to advocate for proportionate regulatory treatment and content access.

Podcast advertising spending surged 26% year-over-year in Q3 2025, with Gaming industry spending jumping 59% and 1,689 new brands entering the channel for the first time.

Amazon charges $1,400 annual subscription plus monthly fees for Selling Partner API access starting January 2026, ending decades of free service.

Learn what zero‑click search means, why clicks are down, and what to focus on instead.

Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, customer journeys, and even product development.

Google's new BlockRank AI ranking method could make advanced semantic search accessible to everyone. The post Google’s New BlockRank Democratizes Advanced Semantic Search appeared first on Search Engine Journal.

Amazon’s latest ad move isn’t about ads. It’s about owning the infrastructure.

The brilliant strategy used by Nespresso, HP, Nike and others.

You’ve invested months in your B2B SEO strategy. Your organic traffic is climbing. Your rankings look solid. But here’s the harsh reality: your pipeline remains stubbornly flat. The post Why Isn’t Your B2B SEO Driving Qualified Leads and Real Pipeline Growth? appeared first on CausalFunnel.

We caught up with Ravichandran at the recent Webex One convention in San Diego to learn about her philosophy on thriving in the AI era.

Referral traffic from ChatGPT converts far worse than traditional marketing channels such as Google Search, email and affiliate links, report.

Running a successful dental practice requires more than fluoride, free toothbrushes, and clinical expertise.

Higher education institutions face unique communication challenges in 2025. Between recruiting prospective students, engaging current learners, maintaining alumni relationships, and coordinating with faculty, colleges and universities need robust email marketing solutions that can handle complex, multi-audience campaigns while delivering personalized experiences at

Reading Time: 15 minutesThere’s a small corner in every app that quietly shapes whether a customer stays or drifts away: in-app messaging. It’s the channel that speaks when emails go unread and push notifications get swiped aside. Sometimes, it’s a gentle reminder, sometimes a nudge to finish what they started, and sometimes just the right bit of help at the […] The

Gone are the days when brand reputation was an unseen, unknowable force floating in the marketing ether. Now, brand health tracking is a reliable Read more... The post Brand health tracking: Metrics, tools and best practices for 2025 appeared first on Sprout Social.

Pinterest's journey mapping aims to identify what you want before you even know it.

Aquila integrates Samba TV streaming data with Google, Meta, Amazon, and TikTok platforms to deliver advertiser-owned cross-platform measurement launching 2026.

Taboola partners with Paramount to extend connected TV advertising impact across open web, introducing Performance Multiplier solution for small business marketers.

The reality is all businesses need a social media crisis communication plan. Because social media meltdowns, pile-ons and controversies aren’t just reserved for the Read more... The post How to create a social media crisis communication plan appeared first on Sprout Social.

Search has splintered. B2B buyers don’t simply “Google it” anymore. Now, they ask questions everywhere: AI assistants, supplier marketplaces, Slack groups, and voice interfaces all compete to interpret intent. That means visibility isn’t about showing up in one place. It’s about being understood across many. For B2B marketers under pressure to prove results, that’s

Modern marketing runs on data. Customers expect brands to know who they are, anticipate what they need, and deliver relevant experiences at the right moment. But that’s only possible when marketers and data teams can unify, understand, and act on their data seamlessly. That’s why Insider is proud to announce its newest integration with Snowflake’s […]

Yelp's October 21, 2025 product release introduces conversational search, automated business communications, and augmented reality menu scanning across more than 35 features aimed at streamlining local business discovery.

What's a good conversion rate? It depends on your industry and where you're advertising, but we've got the data in this complete conversion rate benchmarks breakdown! The post Conversion Rate Benchmarks for YOUR Industry (Exclusive Data!) appeared first on WordStream.

We surveyed 1,000 U.S. consumers, revealing what drives them to open, engage with, or unsubscribe from holiday emails. The post Avoid These 5 Holiday Email Mistakes That Drive Consumers Away appeared first on Litmus.

The Brevo email marketing platform tends to draw praise from small and medium businesses for its affordability and ease of use. Meanwhile, its competitor, Klaviyo, has ecommerce-focused features that make it popular with online store owners. At EmailTooltester, we know Brevo very well because we regularly use it for our email newsletter. But with Klaviyo […] Der Bei

Inside the latest PPC Trends ebook: how marketers are redefining control, measurement, and creative in an era of platform-driven automation. The post PPC Trends 2026: AI, Automation, And The Fight For Visibility appeared first on Search Engine Journal.

You may craft the perfect headline, but Google often has the final word. The Google leak reveals what’s really going on. The post How And Why Google Rewrites Your Hard-Earned Headlines appeared first on Search Engine Journal.

Your Google Business Profile Is the Secret to Local SEO written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this solo episode of the Duct Tape Marketing Podcast, John Jantsch shares why it’s time for every business—especially local businesses—to rethink their approach to “rented land” platforms like Google Business Profil

Are you still manually tracking high-intent prospects, crafting individual emails, and waiting days for a response? The modern sales landscape moves too fast for antiquated, manual outreach. Every hour spent tracking leads in a spreadsheet is lost to a competitor who has already automated their follow-up.

Creator marketing has transformed from a tactical channel into a strategic business imperative, with brand safety emerging as the foundation for sustainable growth, according to a new report from CreatorIQ. The research – based on responses from 1,723 participants across 17+ industries (747 brands, 676 agencies, 300 creators, 9+ regions) – reveals how organizations