Every B2B company has a list of what’s ‘most important’ for the business. In 2025, online presence is shooting to the top of most of those lists. Teams that manage their public perception carefully are more credible, while those who don’t respond to feedback (good or bad) risk losing deals before conversations even begin. Review […]
Association members want to be part of a community, but they don’t want to be just another face in the crowd. According to Clowder’s guide to association member engagement in the digital age, “Personalization is critical for demonstrating that your association values its members as individuals, not just sources of revenue.” If your association truly […]
Finding the right B2B digital marketing agency is about partnering with a team that understands how modern B2B buyers research, evaluate, and purchase solutions, and can demonstrate genuine business impact through measurable results.
YouTube launches new AI tools, Instagram adds new tools to Edits, LinkedIn partners with Duolingo, and more social media news.
The US General Services Administration (GSA) announced an initiative with Meta that supports the government-wide use of Meta’s Llama open source AI models. The post Accelerating AI Adoption Across the Federal Government appeared first on Meta Newsroom.
Google’s new beta lets app marketers flag big conversion spikes so Smart Bidding can ramp up performance during short-term promos and sales.
It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap without issue.
The DOJ’s ad tech remedies trial could crack open Google’s dominance of programmatic ads, reshaping transparency across the open web.
Meta's AI systems are getting better at determining user age.
New data shows that X is still struggling to rebuild its ad business.
More ways to find potential dates via Meta's matchmaking element.
Meta will now be able to provide AI services for government projects.
Under the proposal, the US government will decide who's on the board of TikTok US.
The US government says a deal is imminent, but Chinese officials seem less assured.
Strategy of cultural reprogrammingVictoria’s Secret recently reported its Q2 2025 results. They were good, with 3% increase in net sales, to $1.46BN, a 4% growth in comparable sales, and a 22% growth in international sales, leading the brand to increase its full year outlook for net sales to $6.4BN.This is in the context of the world saturated with OnlyFans accounts
Four strategiesThere is a paragraph in Keith McNally’s memoir, “I regret almost everything,” which talks about how McNally’s Balthazar co-chefs Riad Nasr and Lee Hanson were so overwhelmed by the restaurant’s demand that they were worried that it would impact the quality of the dishes they were putting on the tables.This dilemma — meet the volume and sacrifice value
The metric of future brand performanceCultural IQ Index is a ranking of fashion brands that have the greatest cultural currency, social status, and commercial appeal.Cultural IQ is based on the proprietary AI dashboard that inputs financial results (revenue, sales, profit, stock price), social media results (social listening information), and search (GEO and SEO) to
Still measuring success by clicks alone? You’re falling behind. AI tools like Google’s AI Overviews and ChatGPT have changed how people search for information. They’ve also created shifts in how they buy. Users today skip your homepage and make purchasing decisions inside the AI interface itself. That often means you’re either in the answer or […]
The new desktop search tool combines file access, web search, and AI features through Alt+Space shortcut, building on recent Labs experiments.
LinkedIn has become the go-to platform for B2B lead generation. With more than 1 billion members worldwide and over 14 million in Australia, it offers access to decision-makers and professionals who are actively engaging with industry content. If you are looking for high-value leads, LinkedIn advertising deserves a place in your digital marketing strategy. The […] T
Make a strong impression. The post Home Sweet Homepage appeared first on Carney.
Over the past two months, seven LinkedIn creators and talent managers have reported a downturn in video impressions on the platform compared to the beginning of 2025, a period during which LinkedIn reported a 36-percent year-over-year increase in overall video viewership.
An interest rate cut and potential breakup of Google may spur hopes, but expectations are likely to be tempered.
White House Press Secretary Karoline Leavitt reveals Americans will hold six of seven board seats controlling TikTok’s U.S. operations under a proposed framework agreement with China. The deal, which requires final signatures, places the platform’s algorithm and data privacy aspects under U.S. control. “This deal means that TikTok will be majority-owned by Americans
CeraVe announced a partnership with creator and podcaster Madeline Argy to promote its new Blemish Barrier Patches. The campaign targets 15-45 year-olds with acne or post-acne marks. The new patches are designed to prevent picking while treating blemishes with niacinamide and CeraVe’s signature blend of three essential ceramides. Argy, known for her unfiltered conte
YouTube and Creators HQ are establishing YouTube Academy powered by Creators HQ, the first joint educational program targeting content creators in the Middle East and North Africa (MENA) region. The initiative launched September 12, supporting the UAE Media Office’s creator economy vision. The program features quarterly in-person masterclasses led by YouTube product
Following August, which featured global opportunities from Action Against Hunger’s entry into influencer marketing, and gaming companies in India and Australia, September brings increased activity from major streaming services and artificial intelligence companies entering the creator space. This month, streaming platforms, AI-powered tools, and entertainment compan
MY CHANNEL is an all-in-one creator platform that consolidates multiple monetization tools into a single destination, addressing the inefficiencies that force creators to manage multiple platforms simultaneously. Officially launched in June 2025, the idea for the platform emerged when founder Amia French had an epiphany about the fragmented state of creator monetiza
Kelsey Grennan used to sneak out of bed in the middle of the night, to grab her iPod Touch, and record a makeup tutorial while her parents slept down the hall. This teenage act of rebellion marked the unlikely beginning of a content creation career that now reaches hundreds of thousands of followers across multiple […]
Capital One has settled a class-action lawsuit with social media creators who alleged the bank’s Shopping browser extension diverted their affiliate marketing commissions through deceptive practices. As Reuters reports, the sixth-largest U.S. commercial bank and the creators jointly filed a settlement notice on September 18 in the Alexandria, Virginia, federal court