Shopping is no longer confined to malls or marketplaces – it now thrives in the same feeds where people watch their favorite creators. YouTube’s latest Culture & Trends Report, “YouTube Shopping: The Evolving World of Shopping on YouTube,” shows just how central the platform has become to discovery and purchase. With Gen Z leading the […]
Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance and conversions.
Given the saga of third-party cookies, Google's shutdown of Privacy Sandbox last week was inevitable.. The post Google’s Privacy Sandbox: What you needed to know, before its demise appeared first on MarTech.
Every brand claims to be different. The ones that stand out make people feel something — not just think something. The post What to do now that unique isn’t unique anymore appeared first on MarTech.
MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business impact.
Effective content audits prioritize impact, AI visibility, and actionable updates over purely technical metrics. The post A Smarter SEO Content Audit: Aligning For Performance, Purpose & LLM Visibility appeared first on Search Engine Journal.
Discover the key elements of a multi-location website redesign that will protect your SEO and drive long-term success.
When Google launches something new through its Labs division, it often signals a bigger shift. The latest example is Google Doppl, an experimental app that lets you upload a full-body photo and see how you might look wearing outfits you find online. It is part dress-up tool, part AI demo, and while still early and […] The post Google Doppl: How AI Try-Ons Could Rede
Warner Bros. Discovery targets early 2026 German market entry for HBO Max streaming service after 15-year Sky distribution agreement expires, positioning platform third behind Netflix and Prime Video.
The proposed Digital Omnibus amendments would reshape personal data protection by narrowing sensitive data definitions, expanding AI training exemptions, and restricting data subject access rights.
A showdown between AEO/GEO versus SEO yields a surprising insight about AI visibility tactics. The post Review Of AEO/GEO Tactics Leads To A Surprising SEO Insight appeared first on Search Engine Journal.
Tamara Vukovic is a Retail Marketplaces Account Operations Manager at Acadia. Amazon’s 2026 fee updates take effect on January 15, bringing another round of FBA and referral fee adjustments.… The post Amazon Hikes US Fees in 2026: What Sellers Need to Know appeared first on Acadia.io.
MediaLink study reveals 84% of marketers observe consumer shift from traditional web browsing, with 45% planning significant mobile in-app budget reallocation.
This guide shows you exactly how to build plumbing websites that convert visitors into paying clients. You'll learn what works, what doesn't, and how to avoid expensive mistakes. By the end, you'll know how to create a website that pays for itself. The post How to Create a Plumbing Website That Gets More Calls & Bookings appeared first on CausalFunnel.
The post Creative Differentiation in Paid Media: The Hidden Cost of Blending In appeared first on Hallam.
Attitudes toward AI-powered customer service are shifting, but age and industry are important factors. The post Do consumers really want to talk to bots? appeared first on MarTech.
When was the last time you checked a company's reviews before buying from them? Probably not long ago. The truth is, your employer brand doesn't just attract job candidates: it shapes how customers, partners, and investors perceive your business.
IPG Health is bringing its Influencer ID service to Europe, extending an end-to-end influencer marketing solution that works with Health Care Professionals (HCP), patients, caregivers, and health advocates. The expansion makes the offering available to clients in the UK, Germany, France, and Spain, marking the first time IPG Health’s specialized creator services wil
A practical reference for marketers who want to connect reliable market data with strategic SEO and investment decisions. The post 17 Data Reports That Every SEO Should Be Tracking in 2026 appeared first on Search Engine Journal.
AI-powered search rewards credibility and depth. For B2B marketers, authority — not traffic — defines growth in the age of AI. The post AI search is collapsing the B2B buyer journey appeared first on MarTech.
Most platforms are built for enterprise needs, not local ones. Choose tools that help your small business connect with your community and grow sustainably. The post Building a martech stack that fits local business reality appeared first on MarTech.
Brian Solis, is a digital anthropologist and futurist who serves as the Head of Global Innovation at ServiceNow and is the former Head of Global Innovation at Salesforce. Brian is a bestselling author of Mindshift, which helps leaders learn how to see emerging trends, harness disruptive forces, and use them to fuel growth. Brian joins Robb and Josh, the authors of I
Only 7.2% of domains appear in both Google AI Overviews and LLM results. Here’s what that gap means for your SEO strategy.
The fastest-growing startups today leverage founder-led storytelling to create trust, credibility, and measurable business results. The post 3 LinkedIn Strategies To Turn Your Founder’s Voice Into A Pipeline Driver appeared first on Search Engine Journal.
The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a Friday.
Anchor text, which is also known as link text, is the visible, clickable text of a hyperlink. It usually appears in a different color and is often underlined. Good anchor text tells readers what to expect when they click and gives search engines valuable context about the linked page. Getting your anchor text right helps users […] The post What is anchor text, and h
Positionless Marketing equates to do-it-now competence, powered by technology... not committees
Positionless Marketing equates to do-it-now competence, powered by technology... not committees The post What they don’t teach you about marketing at Harvard Business School: Being positionless appeared first on MarTech.
TL;DR Lead routing succeeds when data quality, speed-to-lead, and governance work together. Even the smartest routing rules will misfire if your enrichment and lead-to-account matching is shaky.
Monday inspiration drop