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Online marketing articles

Screaming frog SEO spider update – version 23.0

We’re quite pleased to announce Screaming Frog SEO Spider version 23.0, codenamed internally as ‘Rush Hour’. The SEO Spider has a number of integrations, and the core of this release is keeping these integrations updated for users to avoid breaking changes, as well as smaller feature updates. So, let’s take... The post Screaming Frog SEO Spider Update – Version 23.0

EmailOctopus vs Mailchimp: a beginner’s guide to choosing the right platform

When I first got into email marketing nearly twenty years ago, Mailchimp was the platform all my clients used. It was affordable, friendly, and a huge step up from the clunky enterprise tools that made sending a simple newsletter a much more stressful experience than it should have been! For a long time, it felt […] Der Beitrag EmailOctopus vs Mailchimp: A Beg

Media buying briefing: Overheard at the media buying summit: AI can be your best friend or worst enemy

Agency folk tell of over reliance on the AI's tools, and a face-value acceptance of information and data that in actuality requires human oversight to ensure accuracy

How consulting firm Fwrd Group is advising brand strategies ahead of the holidays

Amy Kapolnek, founder of the Fwrd Group, sheds light on the marketing strategies she advises clients to employ for the 2025 holiday season.

In graphic detail: How AI search is changing publisher visibility

AI platforms like ChatGPT and Google AI Mode are driving more search activity. Some publishers are gaining visibility -- but not traffic.

Why your lead forms aren’t converting visitors

Lead forms are one of the most important parts of any small business website, especially when you’re trying to grow leads from every visitor who checks out your site. If people are making it to your form but you’re seeing zero contact or follow-up, it can feel like you’re throwing away real opportunities. And it’s […] The post Why Your Lead Forms Aren’t Converting V

Nielsen data reveals Australian consumer spending shifts

Nielsen research shows 90% of Australians worry about grocery prices. Income divide persists as 26% earn over $160k while one in five live on under $25k.

Low CTR?

It might be for the best. The post Low CTR? appeared first on Carney.

How to get your products recommended by AI chatbots [Infographic]

Online discovery is changing, and you need to update your approach.

Reddit puts more focus on automated targeting in ads manager

Reddit says that its automated targeting tools are driving better response across all objectives.

TikTok outlines latest measures to protect in-app shoppers

TikTok's Shop Safety Report outlines all of its evolving enforcement efforts.

My complete AI content process for Ahrefs

I’ll be honest: there are parts of my job that I don’t like. Writing my 500th article on content gap analysis because we found a new long-tail keyword to target. Listing out the features of 30 free SEO tools for…Read more ›

YouTuber Xyla Foxlin shares her formula for engineering content that stands out

Canoes, teardrop trailers, carbon-fiber rockets, Xyla Foxlin builds them all from scratch on YouTube. With an engineer’s precision and a maker’s flair, she’s transforming raw materials into complex machines and quietly expanding who feels welcome in the workshop. Her journey to content creation began during college, where she worked at what was briefly the largest [

Singapore report: Video outperforms all ad formats throughout marketing funnel

AnyMind Group’s “Singapore Digital Landscape 2025” report reveals that video formats consistently outperform all other media types at every stage of the consumer journey in Singapore’s highly developed digital market. This finding presents strategic implications for creators and marketers operating in the region. The study, combining proprietary platform data with c

Agentic PPC: What performance marketing could look like in 2030

Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off.

The TikTok-fueled shift B2B marketers can’t afford to ignore

As Gen Z turns digital fluency and economic pressure into influence, brands are learning to meet audiences where trust and commerce converge. The post The TikTok-fueled shift B2B marketers can’t afford to ignore appeared first on MarTech.

Zero to launch: AI-powered campaign creation without the creative logjam

Creative backlog slowing you down? Stop letting asset production stall your strategy. Discover how AI clears the path to campaign scale at the MarTech Conference. The post Zero to launch: AI-powered campaign creation without the creative logjam appeared first on MarTech.

How to add email marketing to your Replit website

You've built a website with Replit's AI-powered platform—now it's time to turn those visitors into subscribers. Adding email marketing lets you capture leads, build relationships, and drive sales on autopilot. Here's how to integrate a signup form and start growing your list in under 15 minutes. Why Add Email Marketing to Replit Your Replit site attracts visitors, b

AG1 flips the script: why this nutrition company is giving scientists the influencer treatment

Athletic Greens (AG1) announced a new approach to endorsement deals that redirects the spotlight from athletes to scientists, creating what may be the first-ever NIL (Name, Image, and Likeness) program for researchers in health and nutrition. This move comes as the traditional NIL market for college athletes is projected to surpass $2 billion by 2026, […]

Why incrementality is the only metric that proves marketing’s real impact

Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.

CMS market share trends: top content management systems (Oct 2025)

The CMS market is fragmenting, and platform choice now carries direct implications for scalability, SEO, and revenue growth. The post CMS Market Share Trends: Top Content Management Systems (Oct 2025) appeared first on Search Engine Journal.

How to use AI for a content strategy that drives results

Learn how to use AI for content strategy, from ideation and execution to distribution and repurposing.

Why MMM makes marketers nervous — and why you should use it anyway

Forget the hype and the horror stories. Here’s how to use MMM the right way without turning it into another attribution debate. The post Why MMM makes marketers nervous — and why you should use it anyway appeared first on MarTech.

Building AI agents that move from conversation to conversion

Vertical AI agents are the next martech power players — built to know your brand, act with context and drive real results. The post Building AI agents that move from conversation to conversion appeared first on MarTech.

How to add email marketing to your Bubble.io website

Built a website with Bubble.io's no-code platform? You've got the design and functionality nailed—but without email marketing, you're missing out on your biggest revenue opportunity. Email gives you direct access to your visitors that social media never will. While Bubble.io makes it easy to build professional websites with dynamic features, adding email marketing t

How to add email marketing to your Bolt.new website

Built a website with Bolt.new's AI-powered platform? Adding email marketing is your fastest path to turning casual visitors into engaged subscribers. Here's how to add professional email signup forms in minutes—no coding required. Why Add Email Marketing to Your Bolt.new Website You built a stunning AI-generated website. Now it's time to capture those visitors befor

Customer segmentation strategy: 7 methods every B2C marketer must know

Reading Time: 11 minutes84% of consumers prefer companies that provide a personalized experience. If consumers desire personalized experiences, why would a brand use a one-size-fits-all approach for its audience? More importantly, how can your brand deliver such tailored experiences? The answer lies in your customer segmentation strategy. With customer segmentation,

The AI visibility index: Here’s who’s winning AI search by Semrush Enterprise

Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered.

Google says what content gets clicked on AI Overviews

Google's VP of Search said which kind of content gets more clicks in AI Overviews. The post Google Says What Content Gets Clicked On AI Overviews appeared first on Search Engine Journal.

Why authority in online communities such as Reddit and Quora matters

416+ million users on Reddit weekly. 400+ million on Quora monthly. The question is do you have the right strategy to thrive in them. The post Why Authority In Online Communities Such As Reddit And Quora Matters appeared first on Search Engine Journal.