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Lower-funnel marketing helps you turn ready-to-buy prospects into customers. Learn how to create BOFU strategy with tactics & examples.

Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered. The post The AI Visibility Index: Here’s who’s winning AI search appeared first on MarTech.

Reading Time: 5 minutesIn this AI-verse we inhabit, your customers have evolved. Intelligent algorithms have trained your customers to expect experiences that anticipate their needs, remember their preferences, and predict their next move. The question isn’t whether you’re ready for AI. The real question is whether your engagement platform can deliver the AI-native

I would have forgotten all about this report I co-authored with Jerome Buvat of Capgemini in 2017 if I hadn’t received an email from Sara Fonseca from Insead. She’s working on research around the shaping of organizational cultures in the context of larger digital transformations. Her inquiry centered on our report that explored the expansive gaps between executives

Challenges to IP norms mean agencies' legal brains are in higher demand among brands.

L'Oréal's is building a data layer beneath its creator economy push.

Don’t credit OpenAI’s ChatGPT, credit corporate LLMs – enterprise RAG is what’s creating royalty revenue for publishers.

AI video tools like OpenAI’s Sora are edging into mainstream culture, leaving marketers with burning questions.

Amazon filed federal lawsuit against Perplexity on November 4, 2025, alleging the AI startup's Comet browser violated computer fraud laws through unauthorized access.

Fifteen specialized streaming platforms across genres establish Beyond Mainstream alliance to advocate for proportionate regulatory treatment and content access.

Podcast advertising spending surged 26% year-over-year in Q3 2025, with Gaming industry spending jumping 59% and 1,689 new brands entering the channel for the first time.

Follower counts, long considered the gold standard of social media success, are losing relevance as shareability and reach emerge as more important indicators of brand impact in 2025, according to new research from Dash Social. The company’s latest trends report identifies a significant shift in how brands need to measure success and approach their digital […]

If you’re serious about account-based marketing (ABM), then you need the right tools to execute personalised, data-driven campaigns.

Let’s be real—Instagram isn’t the wide-open playground it used to be. Feeds are cluttered, trends are recycled overnight, […] The post 4-Step Framework for Instagram Competitor Analysis [2025] appeared first on SocialPilot.

You already know email marketing works, you're here because Mailchimp isn't cutting it anymore. Whether pricing jumped unexpectedly, automation feels limited, or you're just ready for better features, you're making the right move by exploring alternatives. This guide compares five solid email platforms that might fit your business better, with honest breakdowns of w

Building with Vercel v0 is fast—you describe what you want, and AI generates a working site in minutes. But once visitors land on your page, what happens next? Without email marketing, you're watching potential customers disappear without any way to follow up. Adding email collection turns one-time visitors into long-term relationships you can nurture into paying cu

Your Framer website looks amazing, but those visitors aren't building your business unless you capture their email addresses. That's where Framer email integration comes in—turning your site visitors into long-term subscribers and customers. Why Add Email Marketing to Framer Framer excels at creating beautiful websites, but it doesn't include built-in email marketin

Utiq introduced Deterministic BrandLift in Germany on October 8, 2025, offering precise campaign measurement for budgets starting at 50,000 euros without cookies.

RTL Technology develops standalone server cluster to support Sidekicks agentic AI platform without external cloud reliance, advancing automation across media workflows.

Omnichannel orchestration helps marketers solve signal loss, unify fragmented strategies and drive measurable performance outcomes.

Imagine being able to create hundreds of on-brand social media posts with just a few clicks. Or coming […] The post 11 Creative Ways to Use ChatGPT for Social Media appeared first on SocialPilot.

Here’s how SEO and content teams can build a knowledge graph to shape brand visibility in machine-led experiences. The post Merging SEO And Content Using Your Knowledge Graph To AI-Proof Content appeared first on Search Engine Journal.

TikTok’s popularity in the UK is exploding—and it’s not just Gen Z anymore. With an increasingly diverse user base and a unique style of Read more... The post 2025 TikTok UK statistics: Growth, demographics & engagement appeared first on Sprout Social.

Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty opportunities.

In Q2 2025, Shorts averaged over 200 billion daily views, and ad dollars typically follow attention.

American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming.

Your Webflow site attracts visitors. Email marketing turns those visitors into customers, subscribers, and repeat buyers. Most people who land on your site aren't ready to purchase immediately. They're researching, comparing options, or just starting to understand their problem. Email gives you the opportunity to stay connected with these visitors after they leave,

The latest Google Ads API update gives advertisers new AI-driven automation, smarter bidding options, and deeper performance insights.

Market research is the process of gathering information about consumers, customers, competitors, and your industry to get a better understanding of your target audience.

Market research is the process of gathering information about consumers, customers, competitors, and your industry to get a better understanding of your target audience.