I tested Clay alongside a dozen other lead generation, enrichment, and sales automation tools.While Clay impressed me with its flexibility, I quickly learned it was built more for RevOps engineers than revenue teams. Managing API chains, juggling credits, and fixing inconsistent data quality took more time than it saved.So I decided to explore Clay alternatives that
Prime Day 2023 recap is here! How does your brand’s Prime Day performance compare? Read on to find out! The post Understanding Amazon Advertising Reports: Identifying Data Discrepancies appeared first on Acadia.io.
GEO is changing where discovery happens – from search engines to social and AI. The brands that plan now will own visibility in 2026.
From inventory tiers to creative guardrails, today’s PPC brand safety choices signal not just campaign control but long-term trust. The post Ask A PPC: How To Manage Brand Safety In PPC appeared first on Search Engine Journal.
In B2B, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start there. The post Why your B2B strategy should start with a story that builds trust appeared first on MarTech.
Agentic AI helps brands anticipate needs, simplify journeys and blend human judgment with AI speed for faster, smarter customer experiences. The post Why agentic AI is the next big shift in CX strategy appeared first on MarTech.
Dallaire was Instacart’s chief revenue officer for two years. Prior to that, he was at Amazon for eight years.
The streamer's ad business is growing. But roadblocks could prevent it realizing revenue potential.
Audience settings in Google Ads aren't set-and-forget. Use this guide to fine-tune "Targeting" and "Observation" for better results. The post PPC Audience Strategy: Targeting Vs. Observation (With Examples) appeared first on Search Engine Journal.
We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the psychology of music.
Across B2B organizations, next-year planning pressure is familiar: pipeline targets are rising, budgets aren’t, and buyers are more discerning than ever. Add in market uncertainty, and the stakes feel higher than ever. Meanwhile, AI has exploded into the GTM ecosystem Read More › The post A Practical AI Playbook for 2026 Planning: Where to Lean In—and Where to Tread
The post In the AI Search era, brand protection equals growth appeared first on Adthena.
Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock? In this article, you'll discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that […] The post Email Marke
LinkedIn is the world's largest professional networking site. Learn how to start LinkedIn monitoring (and which tools to use). The post How to Run LinkedIn Monitoring? Tools & Tips [October 2025 Updated] first appeared on Brand24.
Customer feedback analysis helps you understand what your customers love, what turns them off, and how to build a stronger, lasting connection. The post Customer Feedback Analysis 2025: Guide, Tools & Tricks first appeared on Brand24.
Table of Contents: Why GEO Matters Now SEO vs GEO: What's the Difference? The Anatomy of GEO Preparing for a Zero-Click World FAQ about Generative Engine Optimization (GEO) In the age of AI, how people find and consume information is evolving fast. Traditional search engine optimization (SEO) helped businesses climb to the top of Google search results, but generativ
The benefits of influencer marketing are far beyond a buzzworthy tactic. Brands recognize that influencers are strategic business drivers in a brand’s marketing strategy, Read more... The post The benefits of influencer marketing (+ what the C-Suite cares about) appeared first on Sprout Social.
Purna Virji breaks down why traditional personas no longer work, and what marketers can use instead for better targeting. The post From B2B & B2C To B2Me: How AI Is Revealing The True Potential Of Individual-Centric Marketing appeared first on Search Engine Journal.
In the crowded digital marketplace, a single click is everything. It’s not just a metric, it’s the heartbeat of conversion. But what compels someone to click? Is it the headline? The button color? The layout?
YouTube marketing has evolved significantly, but many businesses and marketers still struggle to gain views despite their best […] The post Best time to post on YouTube in 2025: Videos and Shorts appeared first on SocialPilot.
In digital marketing, AI citations are references to specific sources used by AI systems like ChatGPT.
Are you looking for the best market intelligence tools? That’s great. We’ve got a list of the best ones for GTM teams for you to review. Let’s do this!
It’s always, “How do we get mentioned by ChatGPT?!” and not, “How can we be worth mentioning by ChatGPT?” Fortunately, this blog post is your guide to bridging that gap. Journalism is now the most cited source in AI-generated responses to current event queries, according to a new report by Muck Rack. And well more than half of websites receive…
Want your content to appear in AI Overviews, ChatGPT, and Gemi? Here’s how to set up your GEO campaigns. The post How To Win In Generative Engine Optimization (GEO) appeared first on Search Engine Journal.
The CPG giant has created an AI-augmented in-house production system. Could it be a template for others?
This week’s Future of TV Briefing looks at why advertisers’ sports spending still skews heavily toward traditional TV despite more sports being available to stream.
Retail titan Amazon has pulled back from a key Google e-commerce ad channel, opening up opportunity for smaller advertisers.
Grand Theft Auto's creator platform continues to evolve, with the company making key hires ahead of the release of "Grand Theft Auto 6."
That coalition is taking shape in the form of a technical framework designed to let publishers control who can access their content, and under what terms.