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What to post on LinkedIn: 30 ideas plus examples

Stop worrying about what to post on LinkedIn! These expert-curated LinkedIn post examples and ideas will help you stand out and be seen. The post What to post on LinkedIn: 30 ideas plus examples appeared first on Social Media Marketing & Management Dashboard.

Social media data collection: What is it and why is it important?

Learn what social media data collection is all about, why it matters, and how to use it to improve your social performance. The post Social media data collection: What is it and why is it important? appeared first on Social Media Marketing & Management Dashboard.

How to create a social media portfolio (free template + examples)

Learn how to create an impressive social media portfolio with our easy tips and free template. Stand out and show off your expertise, today! The post How to create a social media portfolio (free template + examples) appeared first on Social Media Marketing & Management Dashboard.

Email marketing automation that moves people to action

Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock? In this article, you'll discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that […] The post Email Marke

Beyond the click: Lead scoring and nurturing in business development

What defines a truly successful business development strategy? Is it simply generating a high volume of leads, or is there a more nuanced approach that separates top performers from the rest? Many businesses invest heavily in attracting attention, focusing on strategies that improve their SEO to rank higher on search engines and boost online visibility through compe

Social media marketing ethics in the age of AI

Is the influencer in that post actually human? That ad… was it made by AI? These social media marketing ethics questions are popping up Read more... The post Social media marketing ethics in the age of AI appeared first on Sprout Social.

Customer feedback analysis 2025: guide, tools & tricks

Customer feedback analysis helps you understand what your customers love, what turns them off, and how to build a stronger, lasting connection. The post Customer Feedback Analysis 2025: Guide, Tools & Tricks first appeared on Brand24.

What is a lead magnet? 20 lead magnet ideas and examples [+ step-by-step]

Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet story I hear from peers, founders, and marketers on tight budgets.

The great power shift: Aligning sales with the realities of today’s B2B buyers

Sales used to lead the sales conversation. But in today’s AI-driven, digital-first world, buyers are in control. They’re researching silently, comparing suppliers instantly, and choosing who will get the RFQ before a human even gets involved. Here's how your sales team can align their strategy with a new reality.

7 SEO certifications real learners recommend

The best SEO certifications come from Semrush, Udemy, Hubspot, Blue Array, CXL, DMI, and Coursera.

7 things marketers wished they knew before entering new markets

When entering a new market, you don’t know what you don’t know. Learn the pros’ top 7 hard-won lessons to help you successfully expand in a new market.

Are reviews shaping what LLMs say about my local business?

Discover how customer reviews directly influence what Large Language Models (LLMs) say about your local business in AI-powered search results and better understand how sentiment, volume, recency, and keyword relevance in reviews shape AI-generated recommendations.

Which marketing jobs are most affected by AI?

Microsoft analyzed 200,000 AI workplace conversations to learn how AI is reshaping marketing and sales roles. Here’s what the data shows. The post Which Marketing Jobs Are Most Affected by AI? appeared first on Search Engine Journal.

Chinese researchers develop cheaper way to train AI without expensive updates

New method costs $18 instead of $10,000 while improving AI performance on math and search tasks.

In graphic detail: How AI is going to shape influencer marketing next year

With AI transforming the industry, Digiday has charted how the tech is expected to impact influencer marketing over the next year.

The Economist licenses its content to enterprise clients’ private LLMs

The Economist is among those to start licensing its content this way – having opened its API to corporate clients with their own data ring-fenced LLMs in August.

Brands are betting on creators to make their next hit series

Brands are betting (again) on original content, but this time with creators at the helm in hopes to make it stick.

10 B2B marketing metrics & KPIs to measure and improve

Marketers, it’s time to get revenue-focused!

Google warns: CSS background images aren’t indexed

Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals. The post Google Warns: CSS Background Images Aren’t Indexed appeared first on Search Engine Journal.

Podcast consumption reaches record levels with over 50% of Americans tuning in monthly, report finds

Podcast consumption has reached new heights in 2025, with 55% of Americans now listening monthly and 40% tuning in weekly, according to Edison Research‘s latest “The Podcast Consumer 2025” report. The data highlights a medium that has firmly established itself in the mainstream media environment, experiencing explosive growth in both audience size and engagement met

10 ChatGPT marketing examples to improve your workflows

If you’ve been following the evolution of ChatGPT, you’ve likely seen the hype around custom GPTs. They’re tailored AI assistants trained on your business’s own content, data, and processes. But what does that actually look like in a modern B2B marketing team?

Do AI assistants prefer to cite “fresh” content? (17 million citations analyzed)

As we clamor to optimize for AI search visibility, I’ve seen suggestions that we should update pages more frequently to boost their chance of being cited. To test the theory, we used data from Ahrefs Brand Radar to extract 16.975…Read more ›

Review management mistakes: Horror stories and how to fix them

Ever found yourself caught in the middle of a review management disaster? Brands and businesses, big or small […] The post Review Management Mistakes: Horror Stories and How to Fix Them appeared first on SocialPilot.

The SEO industry is teaching the wrong skills

The gap between traditional SEO and AI-first search is growing. Duane Forrester shows what to cut, what to keep, and what to start doing. The post The SEO Industry Is Teaching The Wrong Skills appeared first on Search Engine Journal.

The 15 best “Meet the team” pages I’ve ever seen

I’ve worked on many websites that have pretty standard “Meet the Team” pages. But I think it’s a huge missed opportunity for your brand if you don’t try to get a little creative or, at the very least, make sure the page is engaging and up to date.

How to use Trustpilot reviews in your marketing

88% of consumers trust online reviews as much as personal recommendations. Reviews are not merely feedback but powerful […] The post How to Use Trustpilot Reviews in Your Marketing appeared first on SocialPilot.

Heap vs. Google Analytics: Each tool’s true strengths

Trying to decide whether to use Heap or Google Analytics? Heap is best if you don’t have time, energy, or interest in learning Google Analytics... The post Heap vs. Google Analytics: Each Tool’s True Strengths appeared first on The Daily Egg.

Google presents AI Max framework during live stream

Google's Toluse Akinlabi discussed AI Max during October live stream, detailing automated features for search campaigns with expanded targeting and text customization.

YouTube allows mid-stream switch from public to subscriber-only broadcasts

Creators using the platform's Partner Program can now transition live streams to members-only content without ending the broadcast, addressing a frequent workflow limitation.

Adobe launches enterprise tool for AI visibility optimization

Adobe introduces LLM Optimizer on October 14, helping businesses track and improve their presence across AI-powered search platforms and chatbots.