New Platforms, Real Results: How Creators (and Brands) are Winning on Threads and LinkedIn in 2025
Threads is fun. LinkedIn means business. Use both.
Threads is fun. LinkedIn means business. Use both.
Let me ask you a question… What’s moving faster, AI innovation or the rate at which organizations fall behind? While AI continues to advance at breakneck speed, many legacy companies are struggling to keep pace. The real challenge isn’t the technology itself, but the growing gap in alignment and execution. Most CEOs and board members believe they’re confidently lead
The McFarland family transformed their hobby of making home videos into a thriving social media presence, trading secure corporate careers for the unpredictable world of content creation. Their popularity exploded during the pandemic with creative takes on viral challenges, but their genuine family dynamic has always been their foundation. Before becoming full-time
Social media platforms now capture more consumer attention than television as short-form video dominates content consumption, according to the latest “Digital 2025 July Global Statshot Report” published by We Are Social and Meltwater. Internet users now spend an average of 13 hours and 48 minutes weekly scrolling feeds on platforms like Facebook and consuming short
Private equity firms are acquiring significant stakes in YouTube channels at an accelerating pace, with collective investments totaling approximately $4 billion, according to new research from Micro, a YouTube channel covering microeconomics. Major financial institutions, including SoftBank, Amazon, Disney, Goldman Sachs, and Blackstone, are backing these acquisitio
YouTube has strengthened its position as the leading media distributor according to Nielsen’s latest “Media Distributor Gauge” report, capturing a record 12.8% of total TV usage in June as the platform competes with Netflix in the streaming market. This marks YouTube’s fifth consecutive month at the top of the rankings and establishes its largest share […]
Reddit can connect you with highly specific, interest-driven audiences, making it a powerful platform for targeted marketing. But redditors are quick to spot anything Read more... The post How to use Reddit: The complete 2025 guide for marketers appeared first on Sprout Social.
Bryan Barletta turned an unexpected career setback into an opportunity to bolster knowledge sharing in the podcast industry. As the founder of Austin-based Sounds Profitable, he has created a trade association where industry giants and small, independent producers pay identical fees for equal access to expertise, research, and networking. Drawing from his technical
Working out how to optimize your content for LLMs? LLMs group related concepts together into a single chunk. This process is called chunking and it breaks content into small, distinct units of information (or ‘chunks’), as opposed to presenting information as an undifferentiated mess. Then LLMs can quickly identify the benefit to the target reader. […] The post RAG
Your buyers want straight answers and an easy next step.
Search is evolving fast and visibility now equals reputation. This post explores how uniting SEO, content and PR can help brands build trust, authority and lasting organic visibility. The post The intersection of SEO, Content and PR appeared first on Hallam.
Digital 2026 is here! Our latest Global Digital Report is our most comprehensive yet, packed with milestones, trends, and insights. Here, Kepios founder Simon Kemp takes us through the key headlines featured in Digital 2026.
This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.
Ars X Machina has commercially its agile mix modeling proprietary platform, which aims to deliver full campaign measurement across offline and online channels — the full funnel.
That transformation has been years in the making. It started with Marcel in 2018 (before AI was cool).
Transform your approach to local search. Accurate information and AI readiness are essential for visibility in today's search engines. The post The AI Search Effect: What Agencies Need To Know For Local Search Clients appeared first on Search Engine Journal.
Learn 5 SEO tactics to improve visibility, trust, and traffic in AI search results. Adapt your strategy for ChatGPT, SGE, and other answer engines. The post 5 SEO Tactics to Be Seen & Trusted on AI Search [Webinar] appeared first on Search Engine Journal.
Online discovery is changing, and you need to update your approach.
It might be for the best. The post Low CTR? appeared first on Carney.
Chatbot marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer care journey, from customer acquisition Read more... The post The complete guide to chatbots for marketing appeared first on Sprout Social.
Some pointers on how to make best use of TikTok's evolving AI ad tools.
In today’s fast-paced digital age, it’s important to recognize that artificial intelligence has revolutionized the way we create content. While... The post How to Edit the AI-isms Out of Your Content (No Detectors Needed) appeared first on Contently.
Nano Banana image editing model launches in Google Search and NotebookLM on October 13, 2025, bringing Gemini 2.5 Flash capabilities to more platforms after generating 5 billion images.
Meta announces Q5 marketing opportunities for mobile game developers with lower CPMs and CPAs during late December to mid-January advertising period.
Reading Time: 5 minutesBranch’s latest State of App Growth report offers a snapshot of the realities app marketers face. The 2025 edition, built on responses from 750 senior marketers, product leaders, and growth executives, underscores four major themes: unclear attribution, rising acquisition costs, shifting privacy regulations, and the promises and pitfalls of AI
Kenneth Suh, Chief Strategy Officer, Nexxen The rise of zero-click search — in which users get answers through AI-powered summaries without ever clicking through to a website — has disrupted the once-reliable flow of referral traffic from search for many publishers. Unfortunately, fewer page visits mean fewer opportunities for monetization, creating fresh challenges
When marketers ask, “How do I identify the best partnerships to reach our brand goals?” the answer often comes down to one thing: data-driven audience insights. Too often, partnerships are chosen based on surface-level metrics like views and engagement. But with social video intelligence, brands can uncover deeper audience interests to discover unexpected collaborat
Most AI website builders promise instant, professional-looking websites with a single prompt. But do they actually follow best practices? To find out, I put 19... The post Do AI Website Builders Follow UX Best Practices? We Put Them To The Test appeared first on The Daily Egg.
Discover how generative AI advertising is transforming monetization strategies, shaping infrastructure choices and redefining digital ad models.
What you’ll learn: Q1 momentum drives annual results: Campaigns launched in January compound all year, making Q4 planning critical. Avoid common pitfalls: Lack of clear goals, budget guesswork, or siloed input weakens strategy execution. Focus tactics by business stage: Startups should prioritize traffic; scaling companies focus on leads; established firms invest in