Have you ever wondered why you keep going back to the same coffee shop or always pick one specific brand of shoes over another, even when competitors offer lower prices? In today's crowded and commoditized market, where consumers have endless choices, the ultimate goal is building a business that thrives on more than just getting that first sale. This enduring conne
Around the world, Restaurant Week attracts locals and visitors, boosting the local economy. Participating gives restaurants and bars a chance to turn one-time diners Read more... The post The complete social media guide to Restaurant Week marketing appeared first on Sprout Social.
Marker Video connects brands with customer-generated video reviews through a marketplace that verifies and authenticates real people’s opinions. Founded in April 2024 by Greta Dunne, the platform allows brands to purchase 30-second unscripted testimonials from verified product users while giving everyday consumers the opportunity to monetize their experiences. The D
Romania’s influencer marketing industry is entering a saturation phase, with audiences increasingly unable to distinguish between organic and sponsored content, according to the “InfluenceMe 2025” report from Publicis Groupe-owned media agency Starcom Romania. The study reveals that only 54% of consumers now recognize influencer campaigns as advertisements, down fro
An analysis of 700 million Instagram posts reveals shifting effectiveness of content formats across different account sizes, with posting frequency emerging as the strongest predictor of account growth, regardless of follower count. Metricool and HypeAuditor‘s joint “Instagram Content Playbook 2025” examines performance metrics across six account tiers, ranging from
Every marketer knows the theory. Build awareness, capture demand, drive pipeline. However, the real world doesn’t always follow the playbook. Campaigns dip. Messaging flops. Budgets shrink.
AI adoption often stalls at experimentation. Discover how CMOs can scale marketing impact and achieve measurable ROI across teams. Read more. Read the full article at MarketingProfs
An analysis of 800+ websites across 11 sectors reveals which domains AI assistants cite most and what it means for authority in the AI era.
AI only works when content is structured, connected and governed. DAM gives it the foundation to turn automation into performance. The post DAM is the missing link in AI-powered marketing success appeared first on MarTech.
Creator content has transformed from platform-specific posts to becoming the central engine powering marketing strategies across all channels, according to new findings from Linqia’s “2026 State of Influencer Marketing Report.” The research, surveying more than 200 enterprise marketers, reveals that every single respondent (100%) reported plans to use influencer con
Reddit says that its automated targeting tools are driving better response across all objectives.
TikTok's Shop Safety Report outlines all of its evolving enforcement efforts.
GEO performance comes down to proof. Share of search, buyer intent, and prompt visibility show whether your strategy is creating real demand.
Set your Black Friday PPC campaigns up for success by tightening budgets, optimizing feeds, guiding automation, and building safeguards before peak shopping hits. The post Get Your Ad Campaigns Ready Before Black Friday appeared first on Search Engine Journal.
Your visibility in AI search now drives brand trust more than your own website. Here’s how to monitor, optimize and protect your narrative. The post How digital visibility drives — or destroys — brand trust appeared first on MarTech.
AI is driving up software costs, but without clear returns, enterprise buyers are right to question whether the premium is worth paying. The post AI productivity gains, like vendors’ AI surcharges, are hard to find appeared first on MarTech.
Learn everything you need to know about Google Local Services Ads so you can quickly connect with customers right from the SERP. The post The Ultimate Guide to Google Local Services Ads appeared first on WordStream.
At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then brought them along on the journey. Over 10 million people watched my “Get Married With Me” video across my platforms. It was one of the most beautiful moments of my life, magnified by the fact that I had built this level of trust and connection with my
Who are Lusha’s top competitors, and what makes them stand out?
Audience fit is the #1 factor marketers look for in creators, and it’s the #1 reason collabs flop. Learn how to vet creators beyond audience metrics.
Google's VP of Product explains the three foundations of the next generation of search, a shift that signals changes for SEO. The post Google Explains Next Generation Of AI Search appeared first on Search Engine Journal.
Facebook remains a marketing powerhouse. With billions of active users, it’s a prime platform for businesses to connect with their target audience, build brand Read more... The post Best times to post on Facebook in 2025 [Updated October 2025] appeared first on Sprout Social.
Shorter, sharper, and more strategically focused, Amazon’s Prime Big Deal Days 2025 marked another major milestone in the ecommerce calendar. The two-day October event offered a glimpse into how both… The post Prime Big Deal Days 2025 – The Results appeared first on Acadia.io.
As TikTok Shop emerged as a major player on the social commerce scene, London-based agency Strudel has refocused nearly all its operations on the platform, moving beyond its roots in music promotion to help brands drive sales through short-form video. The firm now manages hundreds of campaigns across the UK, U.S., and Europe, linking more […]
Eight ways brands and agencies can build stronger relationships with their creator partners.
Before spending on connected TV, answer these four questions to see if your business is ready — and how to make your first test count. The post 4 questions every SMB should ask before testing CTV appeared first on MarTech.
Trendjacking is a great way to gain attention. Here's how to do it safely. The post Does Trendjacking Work? Dos, Don’ts & Examples appeared first on WordStream.
In 2010, a violent attack left Jonathan Katz-Moses rethinking his life. The Santa Barbara entrepreneur, then running a construction company, fell victim to gang violence while trying to save a couple from being murdered. During recovery, Jonathan realized he “wasn’t happy with life.” With a desire for change, he left his old ventures behind and […]
Learn how to use Reddit for SEO to improve your organic search and AI visibility.
The lights are on but nobody’s home. The engine’s running but no one’s driving. The wheel is spinning but the hamster is dead. Pick your preferred idiom for unattended automations run amok. (“The Wi-Fi’s on, but there’s no Internet.”) Over the past weeks, I encountered AI agents and automation at two separate martech companies — as a customer of one and a pseudo-pro