With the widespread adoption of the internet, digital marketing quickly took the business world by storm. It rapidly eclipsed traditional marketing, making it the top priority for any business aiming to establish its brand.
Discover the hidden costs of smart campaigns and understand where automation helps or hinders performance in digital advertising. The post The hidden cost of automation: Are smart campaigns always smarter? appeared first on Hallam.
The Rise of AI-Powered Prospecting In the State of HubSpot 3.0, revenue leaders stated among the top five challenges their modern sales teams are facing include managing bigger goals with fewer resources, integrating AI into sales processes in a meaningful way, and simultaneously, trying to keep up with the changing landscape of technology. Add to that to the consta
Black Friday to Cyber Monday (BFCM) has become one of the most significant holiday sale periods on the US calendar, and their combined popularity Read more... The post How to create a Black Friday social media marketing strategy for the UK appeared first on Sprout Social.
Turn your PPC reports into action plans, not data dumps by focusing on what your audience needs to know, feel, and do.
Discipline is what separates strategy from chaos in SEO. Learn how to balance quick wins, long-term bets, and essential maintenance in 2026.
Struggling to keep pace with marketing tech and trends? It’s only getting faster. Learn the 10 skills that will keep you competitive in 2026 and beyond. The post What are the skills marketers should develop as we enter 2026? appeared first on MarTech.
Growth stalls when sales and marketing are rewarded for different wins. Better incentives get both teams rowing in the same direction. The post You’re paying your sales and marketing teams to sabotage each other appeared first on MarTech.
If you're looking to create secure, gated areas on your HubSpot website, memberships might be exactly what you need. But before diving in headfirst, it's worth understanding what they can do, their limitations, and whether they're the right solution for your specific needs.
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. The post AI KPIs: Turning mentions Into strategy in the age of LLMs appeared first on MarTech.
Want to track and analyze Facebook data? Here are the 10 best Facebook analytics tools to help your social media marketing efforts and grow your business. The post The 10 Best Facebook Analytics Tools to Use [October 2025] first appeared on Brand24.
Crowded category. Feature parity. Competitors cloning each other’s look. It’s a maze to know how to stand out in a sea of sameness.
Email list building is one of the most valuable assets a B2B organisation can have. It helps increase revenue and minimise customer churn, enabling you to build strong, lasting relationships with your clients while driving impressive conversions. This guide shares innovative and actionable strategies to build an email list that boosts sales in new and existing marke
MCP, which stands for Model Context Protocol, is an open standard that companies can use to integrate their external tools and data with compatible AI assistants. Imagine you’ve recently launched a new clothing brand and want to find eCommerce stores…Read more ›
Amazon filed federal lawsuit against Perplexity on November 4, 2025, alleging the AI startup's Comet browser violated computer fraud laws through unauthorized access.
Fifteen specialized streaming platforms across genres establish Beyond Mainstream alliance to advocate for proportionate regulatory treatment and content access.
Podcast advertising spending surged 26% year-over-year in Q3 2025, with Gaming industry spending jumping 59% and 1,689 new brands entering the channel for the first time.
Amazon charges $1,400 annual subscription plus monthly fees for Selling Partner API access starting January 2026, ending decades of free service.
Plus 4 more \"stupid\" ideas that made millions this week
As the holiday season approaches, more brands are embracing interactive CTV ads. But while retailers struggle to reliably squeeze sales from shoppable units, CPG, pharmaceutical and entertainment advertisers are putting interactive formats to use for brand awareness.
Many of the largest grocers in the U.S., including Kroger and Albertsons, have restructured to bring their advertising and traditional retail businesses closer together.
OpenAI positions AI tools for enterprise market while building internal advertising infrastructure and exploring ChatGPT ad revenue streams.
These tips and trend pointers could help you prepare your marketing plan for 2026.
Spotify engineers detail implementation of pre-ranking algorithm that reduced acquisition costs by 14% while maintaining performance after iOS privacy changes.
Most marketers have written off Quora. Big mistake, especially since Quora is one of the top-cited websites in Google AI Overviews. While everyone’s fighting for... The post Does Quora Marketing Still Work? Yes. Here’s 5 New Ideas appeared first on The Daily Egg.
Madhav Mistry outlines comprehensive 2025 funnel model with stage-specific KPIs, tactics and strategies for awareness through customer retention.
Take working products, add screens and Wi-Fi, then sell worse versions with ads—Samsung's $3,000 refrigerators exemplify tech industry strategy.
Marketing platform Wunderkind released guide on October 8, 2025 arguing traditional customer journey frameworks miss 77% of intent signals amid fragmented behavior.
HouseFresh reports traffic recovery on October 11, 2025, after losing 95% visibility following Google's September 2023 Helpful Content Update implementation.