#OMP!

Google Analytics now imports cost data from Meta and TikTok through native integrations announced October 7, 2025, enabling automated cross-platform tracking.

Google announced September 5 expansion of Web to App Connect to YouTube, Hotel, Demand Gen campaigns with unified reporting and measurement features.

Meta's Advanced Analytics delivers 27-fold performance variation and 14% revenue lift from first-party data segments at IAB event.

If you’re a one-person show wearing 14 hats (and balancing a few on your knee), email marketing for solopreneurs is the channel that pays you back in focus, control, and profit. No algorithms to appease, no ad budgets vanishing before lunch—just direct conversations with people who asked to hear from you. This cornerstone guide gives […] The post Email Marketing for

LinkedIn marketing professionals promote product listing strategy despite violation of merchant center terms.

Nielsen and Adelaide announced October 7, 2025, integration combining AU attention metric with reach data in Outcomes Marketplace. New efficiency metrics gauge both reach and attention.

Scope3 updated its emissions measurement platform to align with GMSF v1.2 on October 1, 2025, offering three framework options for advertisers.

Admetrics announced a comprehensive 150-page Black Friday and Cyber Monday 2025 playbook on October 9, featuring strategies for Meta, Google, and TikTok ads.

Advertising industry groups release measurement guidance as sector spending approaches $150 billion across US and European markets.

IAB Europe reveals retail media now accounts for one-fifth of digital advertising as standardization challenges persist across 31 markets.

IAB Europe seeks industry feedback on updated Commerce Media Measurement Standards V2 and new flexible ad size guidelines for retail media networks until November 14.

Adobe announced three B2B AI agents on October 9, 2025, designed to streamline complex purchasing cycles through automated audience building and journey optimization.

Trade Desk CEO Jeff Green announced OpenAds on October 2, 2025, responding to Prebid transaction ID changes with forked code and enterprise auction platform.

The Trade Desk integrates Koddi's commerce platform for programmatic onsite retail inventory access. Gopuff launches as first partner October 2025.

Google executive Robby Stein confronted on publisher controls for AI search features, revealing gaps in opt-out options as content creators demand choice.

Warner Bros. Discovery targets early 2026 German market entry for HBO Max streaming service after 15-year Sky distribution agreement expires, positioning platform third behind Netflix and Prime Video.

If you’re a marketer, you already know that social media never sits still.

See how ChatGPT, Perplexity, Gemini, Claude, and DeepSeek differ in data sources, live web use, citation rules, and more.

Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies.

Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies. The post Invisible pages, lost revenue: Why crawlability poses a huge risk appeared first on MarTech.

As people move away from traditional search engines and turn to AI tools for answers, Leah Nurik, Co-Founder and CEO […] The post The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi appeared first on Napier - B2B PR and Marketing Agency.

Only 9% of marketing professionals are confident in their current content strategy. (Source: Semrush)

The proposed Digital Omnibus amendments would reshape personal data protection by narrowing sensitive data definitions, expanding AI training exemptions, and restricting data subject access rights.

Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it

YouTube’s new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic content using AI-powered insights. The post YouTube Launches Brand Pulse Report to Measure Full Brand Impact appeared first on Search Engine Journal.

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Making money on Instagram isn’t just for mega-influencers. Small businesses and content creators have a real shot at driving sales, too. But if you’re Read more... The post 7 real examples of how to make money on Instagram: A guide for small businesses & creators appeared first on Sprout Social.

This article provides actionable plumber SEO best practices that will help SEO plumbers outrank their competitors. By optimizing your website, you can attract more local customers, boost visibility, and ultimately grow your plumbing business. Let’s explore the key steps to take your SEO strategy to the next level. The post SEO for Plumbers: Best Practices to Outrank

Add a fake 2025 date, increase your AI visibility. A new study shows ChatGPT and rivals reward recency over relevance.

This checklist combines proven SEO essentials with the new steps that matter for AI search. No fluff, no fuss. It will help you strengthen your SEO foundation, adapt to changing behaviors in AI search, and keep your brand visible across…Read more ›