Advertising week briefing: Amazon is primed to take over the ad industry
Amazon’s ad dominance grows as its DSP swallows more of the open web.
Amazon’s ad dominance grows as its DSP swallows more of the open web.
Most SEO reports go unread. Or, worse — they get skimmed, misunderstood, and ignored. But knowing how to create an SEO report that demands attention can change everything. It’s not just a performance recap. It’s a strategic tool that helps you build trust with decision-makers.
User-generated content (images, reviews, videos) provides social proof and authenticity, helping you build trust with new audiences. The post Why user-generated content (UGC) matters + how to do it right appeared first on Social Media Marketing & Management Dashboard.
To find out, I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which books they actually read and recommend. Here are their recommendations: Author: Eric Ries Recommended by: Travis Tallent This is…Read more ›
Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common mistakes that can harm visibility. The post Microsoft Explains How To Optimize Content For AI Search Visibility appeared first on Search Engine Journal.
Short-form video has taken over the world. Okay, so maybe that’s an overstatement. But if you’re a human who scrolls... The post The B2B Brand’s Guide to Short-Form Video in 2025 appeared first on Contently.
If you’re in charge of driving qualified organic traffic and sales for a large, enterprise-level website, you’ve probably realised by now that a basic SEO checklist just won’t cut it. What you really need is a strategic framework...
Do you ever feel like you’re doing all the right things for SEO, but not seeing the organic traffic you deserve? There’s a strategy out there you may not have considered. It flies under the radar but can still land you high-authority backlinks without creating brand new content: broken link building. There are thousands of […]
LinkedIn isn’t just a digital resume anymore. It’s a growth engine for your brand or career to connect, share ideas and grow your reputation. Read more... The post How to Use LinkedIn: A guide for marketers, brands and teams appeared first on Sprout Social.
On the go? Listen to this roundup in audio format. Welcome to the September edition of the Retail Roundup, your go-to recap of the biggest developments in retail media and… The post The Retail Roundup: AMC for All, Commingling for None, and Creators Get Paid appeared first on Acadia.io.
Drew Brucker, head of brand and content at Goldcast, talks about how content, brand and webinars evolve in an AI world. The post Content and brand tips for an AI world appeared first on MarTech.
Beyond an ad quality problem, advertisers have an attention problem.
Let’s say you decide to start a coding bootcamp. Your background is in pedagogy and you love teaching. Your parents were teachers. You find a co-founder, raise a bit of money, and pour your soul into your company. The first couple of years, students love your program. Positive feedback, extraordinary student outcomes, employees love the mission. You are quite litera
It might be your website, your brochure, the inside of your store… This is a fine thing to do, but it’s not particularly effective. The secret isn’t to optimize the landing page. It’s to optimize the reason people are coming to your site. You can’t convert people who don’t want what you have… you need […]
HubSpot is more than just a tool; it's an ecosystem designed to revolutionize how businesses attract, engage, and delight customers. Yet, investing in this powerful platform is only the first step. The actual transformation begins with HubSpot onboarding – a critical process that dictates how effectively your team adopts the software and how quickly you see a return
Gearlink AI streamlines the creator partnership process with technology that automates discovery, contract management, and performance tracking, while preserving human decision-making. Founded in February 2025 by Josh Magare and a team of technical co-founders, including Kuo Wang and Jack Cho, the St. Louis-based startup serves marketing managers at brands strugglin
A new industry report finds that while 94% of brands engage in product seeding to influencers, nearly half struggle with fundamental execution issues that undermine effectiveness. The study, conducted by social marketing agency Socially Powerful, surveyed 150 senior marketers from global enterprises to evaluate current practices in influencer gifting strategies. The
The outcomes era is transforming marketing by linking brand-building efforts to measurable sales outcomes through transaction data, creating shared accountability across teams. Read more. Read the full article at MarketingProfs
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations Read more... The post How to measure brand awareness: 10 metrics to track appeared first on Sprout Social.
Marketers are learning that without strategy, generative AI can make them less creative — not more productive. The post AI can scale your brilliance — or your mediocrity. Here’s how to stay smart. appeared first on MarTech.
Hearing horror stories about agentic AI implementations? Your company needn't be a victim. The post Six common agentic AI pitfalls and how to avoid them appeared first on MarTech.
AI tools can streamline paid search campaigns – but only with the right prompts, privacy settings, and human oversight.
When AI systems operate without oversight, they quietly accumulate risks—until a public failure exposes the cost. The post The hidden AI risk that could break your brand appeared first on MarTech.
Google is testing ads in AI Mode, so we're breaking down what this means for advertisers, how to show up here, and whether or not it's actually worth it for your business. The post Google Ads in AI Mode: Here’s What We Know appeared first on WordStream.
Discover the best digital PR tools and find the perfect fit for your PR. Boost your PR strategy with the best tools for media monitoring, outreach, and more! The post Top 18 PR Tools for Analytics, Monitoring, Outreach & More [2025 Updated] first appeared on Brand24.
An in-depth look at HubSpot’s Loop Marketing framework and how its principles extend to employee advocacy by combining AI, personalization, and human connection. The post Loop Marketing, But More Human: Introducing The Advocacy Loop first appeared on DSMN8.
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than anything else: the rise of customers as influencers.
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.)
Global strategist Benjamin Gredeson shares his proven formula for gaining senior leadership buy-in and building an authentic employee advocacy culture. The post How to Build Trust With Authentic B2B Content w/ Benjamin Gredeson [Podcast] first appeared on DSMN8.
News Corp's Q1 fiscal 2026 shows 2% revenue growth to $2.14B, AI licensing momentum, accelerated buybacks, and expanding digital subscriptions across Dow Jones properties.