#OMP!

New analysis of 6.8 million AI citations finds that most AI answers come from brand-controlled content in ChatGPT, Gemini, and Perplexity.

Google took 9 years to scale. ChatGPT does it in 4. The adoption slope is the wake-up call. The post 2026: When AI Assistants Become The First Layer appeared first on Search Engine Journal.

MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only? The post The pros and cons of specializing in specific martech products appeared first on MarTech.

Apple Ads has evolved beyond App Store search. Learn how to structure campaigns and scale efficiently across Apple’s growing ad ecosystem.

AI-driven environments demand content that is human-readable yet machine-interpretable, redefining how brands approach design and SEO performance metrics. The post Preparing C-Level For The Agentic Web appeared first on Search Engine Journal.

Thirty years of industry insight from Carolyn Shelby reveals how AI, LLMs, and Google’s strategy are redefining search models and long-term marketing outcomes. The post 30-Year SEO Expert: Why AI Search Isn’t Overhyped & What To Focus On Right Now appeared first on Search Engine Journal.

Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect. The post Your website isn’t ready for AI agents — here’s what needs to change appeared first on MarTech.

Even without a CDP, marketers can start delivering personalized experiences by using existing CRM and BI tools to unify customer data. The post How to unify customer data using tools you already have appeared first on MarTech.

Rankings still matter, but AI visibility is rising fast. Learn how to measure and maximize your presence in ChatGPT, AI Overviews, and more.

Are you struggling with scattershot marketing strategies? Wondering how to build sustainable growth that doesn't rely on constant guessing and experimentation? In this article, you'll discover how to implement customer-led growth to drive predictable recurring revenue and eliminate strategic confusion. How Can a Customer-Led Growth Strategy Drive Predictable Recurri

Thanks to some recent experiments and research in the marketing world (and an unfortunate, manipulative attack by a Reddit mod), we’ve learned a lot more about how to influence the answers AI tools provide. This is particularly relevant for those seeking to have their brand names (or websites) appear when ChatGPT, CoPilot, Claude, Gemini, or others are asked for “th

9 creativity hacks that changed my entire career

A contact data API gives your GTM teams access to verified B2B contacts, so sales, marketing, and RevOps can quickly enrich, route, and reach decision-makers.

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

If you’re in charge of driving qualified organic traffic and sales for a large, enterprise-level website, you’ve probably realised by now that a basic SEO checklist just won’t cut it. What you really need is a strategic framework...

The era of avoiding controversy is over. Brands are returning to politicized platforms and news content, armed with better tech, tighter budgets, and a new understanding of what brand safety really means.

There are new levers for publishers to test in the AI era. While they're still far from holding the upper hand, compared to a year ago, the outlook no longer looks quite so bleak.

A partnership between FAST provider and DSP Viant extends targeting capabilities for spoiled-for-choice advertisers.

Amazon’s ad dominance grows as its DSP swallows more of the open web.

User-generated content (images, reviews, videos) provides social proof and authenticity, helping you build trust with new audiences. The post Why user-generated content (UGC) matters + how to do it right appeared first on Social Media Marketing & Management Dashboard.

To find out, I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which books they actually read and recommend. Here are their recommendations: Author: Eric Ries Recommended by: Travis Tallent This is…Read more ›

Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common mistakes that can harm visibility. The post Microsoft Explains How To Optimize Content For AI Search Visibility appeared first on Search Engine Journal.

Short-form video has taken over the world. Okay, so maybe that’s an overstatement. But if you’re a human who scrolls... The post The B2B Brand’s Guide to Short-Form Video in 2025 appeared first on Contently.

Do you ever feel like you’re doing all the right things for SEO, but not seeing the organic traffic you deserve? There’s a strategy out there you may not have considered. It flies under the radar but can still land you high-authority backlinks without creating brand new content: broken link building. There are thousands of […]

LinkedIn isn’t just a digital resume anymore. It’s a growth engine for your brand or career to connect, share ideas and grow your reputation. Read more... The post How to Use LinkedIn: A guide for marketers, brands and teams appeared first on Sprout Social.

On the go? Listen to this roundup in audio format. Welcome to the September edition of the Retail Roundup, your go-to recap of the biggest developments in retail media and… The post The Retail Roundup: AMC for All, Commingling for None, and Creators Get Paid appeared first on Acadia.io.

Drew Brucker, head of brand and content at Goldcast, talks about how content, brand and webinars evolve in an AI world. The post Content and brand tips for an AI world appeared first on MarTech.

Beyond an ad quality problem, advertisers have an attention problem.

Let’s say you decide to start a coding bootcamp. Your background is in pedagogy and you love teaching. Your parents were teachers. You find a co-founder, raise a bit of money, and pour your soul into your company. The first couple of years, students love your program. Positive feedback, extraordinary student outcomes, employees love the mission. You are quite litera

HubSpot is more than just a tool; it's an ecosystem designed to revolutionize how businesses attract, engage, and delight customers. Yet, investing in this powerful platform is only the first step. The actual transformation begins with HubSpot onboarding – a critical process that dictates how effectively your team adopts the software and how quickly you see a return