Download Your Playbook for a Multi-Million Dollar Weekend Proven strategies from 9 industry-leading platforms responsible for... The post The Black Friday + Cyber Monday Survival Guide appeared first on Campaign Monitor.
Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox, subscribe today!
Manage Black Friday campaigns without the chaos.
As AI-generated content floods the web, what happens when humans stop being the primary creators or consumers online? A human look at Google, SEO, and the “Dead Internet Theory.”
Reading Time: 11 minutesMost brands think they understand their customers, until they actually sit down to do a proper customer segmentation analysis. That’s when patterns start to appear, and gaps too. You begin to see which customers buy once and disappear, which ones quietly return again and again, and which groups respond to completely different messages. But th
Facing economic headwinds this holiday season? Key strategies lifestyle brands need in November 2025 to boost visibility, sales, and loyalty.
The latest updates for our sellside products to help publishers more easily and efficiently monetize their content.
Medtech companies face unique digital challenges. Your website must speak to surgeons, hospital administrators, procurement teams, and investors, all while maintaining FDA compliance and communicating complex technical information clearly. Most agencies fumble this complexity, either building sites that lack clinical depth or creating pages that overwhelm visitors w
Despite a solid traffic flow, AirKauai Helicopters was struggling with low conversion rates. Their Google Ads campaigns attracted a significant number of clicks, but the visitors weren’t converting into bookings. This resulted in wasted ad spend and lower-than-expected ROI. The company faced challenges in targeting the right audience, which led to high traffic but l
Reading Time: 4 minutesAre you struggling to move past disconnected marketing systems while your competitors seem to be building truly seamless customer journeys? If you want to stop stitching and start orchestrating, this webinar recap is just what you need. In our recent webinar, “Inside Great Omnichannel Campaigns: Strategy, Tools, and Execution That Work,” marke
When Canadian creator and athlete Matt Kiatipis first picked up a Fisher-Price basketball hoop as a baby, he could hardly have imagined that years later, his love for the game would lead him around the world, not as a traditional pro athlete, but as the architect of a new sporting format rooted in creativity, community, […]
Cassidy Montalvo is a Virginia-based content creator who has built an online business from her living room, one hair tutorial, one honest moment, and one community connection at a time. However, when Cassidy first downloaded TikTok, algorithms and sponsorships were not her priorities. She was simply looking for connection. At the time, Cassidy was a […]
Online discovery is changing, and you need to update your approach.
The discovery stack is evolving from crawl and index to retrieval and reasoning, changing how authority and attribution are built. The post The New Optimization Stack: Where SEO Meets AI Retrieval appeared first on Search Engine Journal.
10 Questions to Ask Before You Hire a Marketing Agency, Consultant, or Fractional CMO written by Sara Nay read more at Duct Tape Marketing By Sara Nay, CEO at Duct Tape Marketing If you’re hiring a marketing agency or fractional CMO, these 10 questions will help you evaluate their priorities, processes, and how they treat clients before signing any contract. Recentl
Alphabet's Q3 2025 earnings call revealed growing query volumes as industry experts predict major consolidation of AI features within months.
As a high-growth tech startup, what's your primary focus? Are you only chasing that next round of funding? Or are you building a stable foundation that enables long-term growth? The truth is, you need both. Scaling up quickly is exciting. But it quickly turns your early, simple customer tracking into a mess. These informal processes become a roadblock.
When “Creators in Fashion” took over VidSummit’s main stage in early October, the closing-night crowd witnessed something the creator economy had never quite seen before: a live, shoppable runway show powered by YouTube and Shopify, streamed globally, and produced by Theorist Media (home to popular YouTube channels like “Game Theory”) under its parent company Lunar
When Motto by Hilton approached Movers+Shakers earlier this year, the challenge was clear: few Zillennial travelers even knew the brand existed. For a hotel line built on compact design, connectivity, and local immersion, awareness was the missing link. The agency’s task was to embed Motto into the cultural conversation, making it not just a place […]
Voice AI gives SMB marketers the power to enhance customer experience, convert more leads, and drive measurable ROI from every call and interaction. Read more. Read the full article at MarketingProfs
AI tools trust structured, factual content--and press releases deliver exactly that. Discover why LLMs prefer press releases and how B2B marketers can use them to stand out in AI-driven search. Read more. Read the full article at MarketingProfs
Even the smartest PPC automation can go off track. Here are four situations where human oversight keeps campaigns efficient and safe.
At the November MarTech Conference, we discussed how AI can help marketers in their market research. The post AI is your key to better market research and planning appeared first on MarTech.
Great emails don’t happen by accident. Follow this six-step process to write messages that connect, persuade and convert. The post 6 steps to writing emails that get opened and acted on appeared first on MarTech.
Black Friday is three weeks away, so it’s time to finalize the last adjustments. Here’s what to focus on now, based on two Yoast Black Friday coffee chats with our own principal SEOs, Carolyn Shelby and Alex Moss. Alex states, “Black Friday isn’t one day anymore, but a season. If you’re not visible to AI […] The post Last-minute Black Friday SEO prepping for ecommer
YouTube Shorts achieves monetization parity with long-form content in US market during Q3 2025. Platform's short-form video format now generates equivalent revenue rates.
Google releases Editor 2.11 with Performance Max search term visibility, campaign-level negative keyword lists, Smart Bidding Exploration, and video generation tools.
Meta's aggressive push toward fully automated advertising has ignited fierce industry debate.
Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, transparency, and competition.
Gamification can boost engagement and loyalty, but when rewards are poorly designed, they can undermine motivation and turn users off instead. The post Gamification has promise and pitfalls appeared first on MarTech.