Gearlink AI streamlines the creator partnership process with technology that automates discovery, contract management, and performance tracking, while preserving human decision-making. Founded in February 2025 by Josh Magare and a team of technical co-founders, including Kuo Wang and Jack Cho, the St. Louis-based startup serves marketing managers at brands strugglin
A new industry report finds that while 94% of brands engage in product seeding to influencers, nearly half struggle with fundamental execution issues that undermine effectiveness. The study, conducted by social marketing agency Socially Powerful, surveyed 150 senior marketers from global enterprises to evaluate current practices in influencer gifting strategies. The
The outcomes era is transforming marketing by linking brand-building efforts to measurable sales outcomes through transaction data, creating shared accountability across teams. Read more. Read the full article at MarketingProfs
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations Read more... The post How to measure brand awareness: 10 metrics to track appeared first on Sprout Social.
Marketers are learning that without strategy, generative AI can make them less creative — not more productive. The post AI can scale your brilliance — or your mediocrity. Here’s how to stay smart. appeared first on MarTech.
Hearing horror stories about agentic AI implementations? Your company needn't be a victim. The post Six common agentic AI pitfalls and how to avoid them appeared first on MarTech.
AI tools can streamline paid search campaigns – but only with the right prompts, privacy settings, and human oversight.
When AI systems operate without oversight, they quietly accumulate risks—until a public failure exposes the cost. The post The hidden AI risk that could break your brand appeared first on MarTech.
Google is testing ads in AI Mode, so we're breaking down what this means for advertisers, how to show up here, and whether or not it's actually worth it for your business. The post Google Ads in AI Mode: Here’s What We Know appeared first on WordStream.
Discover the best digital PR tools and find the perfect fit for your PR. Boost your PR strategy with the best tools for media monitoring, outreach, and more! The post Top 18 PR Tools for Analytics, Monitoring, Outreach & More [2025 Updated] first appeared on Brand24.
An in-depth look at HubSpot’s Loop Marketing framework and how its principles extend to employee advocacy by combining AI, personalization, and human connection. The post Loop Marketing, But More Human: Introducing The Advocacy Loop first appeared on DSMN8.
As of February 2025, 5.24 billion people—nearly 64% of the global population—are active on social media.
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than anything else: the rise of customers as influencers.
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.)
Global strategist Benjamin Gredeson shares his proven formula for gaining senior leadership buy-in and building an authentic employee advocacy culture. The post How to Build Trust With Authentic B2B Content w/ Benjamin Gredeson [Podcast] first appeared on DSMN8.
Amazon filed federal lawsuit against Perplexity on November 4, 2025, alleging the AI startup's Comet browser violated computer fraud laws through unauthorized access.
Fifteen specialized streaming platforms across genres establish Beyond Mainstream alliance to advocate for proportionate regulatory treatment and content access.
Podcast advertising spending surged 26% year-over-year in Q3 2025, with Gaming industry spending jumping 59% and 1,689 new brands entering the channel for the first time.
Amazon charges $1,400 annual subscription plus monthly fees for Selling Partner API access starting January 2026, ending decades of free service.
OpenAI just made marketing’s next identity crisis official.
It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of. Oh, and that was headlined this year by none other than Taraji P. Henson, Kerry Washington, and Jennifer Hudson.
You don’t have to sell Taylor Swift merch to benefit from her influence. Learn how lifestyle brands and boutiques can tap into the Swift effect.
Discover why Gmail's Promotions tab isn't the spam folder. Learn how to use it to enhance your email marketing and build stronger customer relationships. The post How Email Marketers Should Navigate the Gmail Promotions Tab appeared first on Litmus.
Cyber Monday is the biggest online shopping day of the year. If you're not leveraging email to capture your share of those sales, you're leaving serious money on the table. But here's the catch: Your subscribers' inboxes get absolutely crushed during Cyber Monday. Email volumes spike dramatically during the holiday weekend, which means your perfectly crafted campaig
Understanding how the TikTok algorithm ranks content can help you work with it and improve your visibility on the platform. The post How does the TikTok algorithm work in 2025? Tips to boost visibility appeared first on Social Media Marketing & Management Dashboard.
Most buyer personas have as much depth as a middle-school book report: fictional profiles with stock photos, generic hobbies, and surface-level traits. Then there are... The post How To Create A Crisp, Useful Buyer Persona (No Fluff) appeared first on The Daily Egg.
Here’s your brand SEO playbook for getting seen, trusted, and chosen in the future of AI-powered search.
You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.
Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation. The post OpenAI expands ChatGPT into an app platform — and a new channel for marketers appeared first on MarTech.
So I did something different: I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which newsletters they actually read and recommend. The result? A curated list of newsletters that span SEO, media,…Read more ›