#OMP!

AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority.

Google AI Mode introduces a shift in what content gets surfaced. Here's what you need to know to succeed. The post Google’s AI Mode: What We Know & What Experts Think appeared first on Search Engine Journal.

Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity and control. The post What Is Open Semantic Interchange (OSI), and why should marketers care? appeared first on MarTech.

AI amplifies everything — but only a consistent GTM system turns speed into durable growth with proof buyers and CFOs can trust. The post Brand consistency beats AI hype for revenue in 2026 appeared first on MarTech.

Large language models and AI-driven platforms are transforming how information is discovered. For organisations, the challenge is clear: how to ensure visibility within these systems. While traditional SEO principles remain relevant, the context has shifted. To maintain presence, three areas require attention – Accessibility, Consensus, and Entity. Together, these f

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.

With 33% of organic searches now come from AI agents, CMOs must rethink SEO fundamentals to ensure content is accessible, authoritative, and AI-citable. The post The CMO & SEO: Staying Ahead Of The Multi-AI Search Platform Shift (Part 2) appeared first on Search Engine Journal.

This handy checklist walks you through the steps you need to follow to see your content rank in search results. The post The New SEO Checklist for Content That Ranks appeared first on WordStream.

Most SEO audits today lean heavily on data from Google Search Console (or BigQuery), performance dashboards, or SEO suites. But what if you’re flying blind? This happens more often than you’d think: You’re onboarding a new prospect and they haven’t granted access yet. You’re reviewing a competitor site or a... The post Flying Blind: Measuring Keyword Coverage on a C

Brand protection fuels growth. Discover three hidden PPC pitfalls wasting your budget and how AI can turn defense into ROI.

Curious about how your peers are incorporating AI into their marketing workflows? Wondering which tools are proving most valuable in real-world applications? The 2025 AI Marketing Industry Report reveals practical insights into how marketers are using AI to enhance their content strategies, streamline workflows, and improve productivity. Real Usage Patterns from Wor

If you have ever run your writing through a readability checker like Yoast SEO, you have probably come across the Flesch reading score. This metric was developed more than 70 years ago and is still one of the most widely used ways to measure how easy your text is to read. But what does it […] The post The Flesch reading ease score: Why & how to use it appeared first

Lavazza is using AI audience personas to drive its media strategy. The tech shouldn't be trusted totally, agency execs warn.

Zero-click search and generative search optimization (GEO) are the new battle cries of the media planning and buying world, all because generative AI has upended search behaviors as we’ve known them the last 20 years.

Live from the floor of DPW in New York, I had the privilege of joining my long-time friend Mark Perera on the DPW podcast. We explored the future of technology, business, and leadership, while also looking back to our roots in Silicon Valley during the rise of Web 1.0, Web 2.0, Social Media, and smartphones. What made it truly special wasn’t just the set, it was the

You’ve searched your business on Google Maps, and it doesn’t show up—again. That can feel frustrating, especially when you know you’re offering quality services in your area. Whether you’re running a coffee shop, a barber shop, or a home cleaning service here in Morrow, Ohio, being invisible online can make it harder for new customers […] The post Why Your Local Bus

Warner Bros. Discovery targets early 2026 German market entry for HBO Max streaming service after 15-year Sky distribution agreement expires, positioning platform third behind Netflix and Prime Video.

Omnichannel marketing is a way to make your brand feel the same everywhere: website, email, ads, social, SMS, app, and in-store. People can start on their phone, switch to a laptop, and buy later without friction. Why is this important? Your customer doesn’t think in channels. They see one brand. If your ads, emails, site, […]

Google Analytics now offers benchmarking for 20 unnormalized metrics like total revenue and new users, estimating performance ranges based on active user counts.

Amazon Prime members can now add items to upcoming deliveries with a single tap through a new shopping feature announced October 2, 2025.

The proposed Digital Omnibus amendments would reshape personal data protection by narrowing sensitive data definitions, expanding AI training exemptions, and restricting data subject access rights.

Streamline social media marketing with this free planner template to schedule, organize, and improve your content strategy.

Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies.

LiveRamp debuts autonomous agents with data collaboration access, natural language segmentation, and AI-powered marketplace search on October 1, 2025.

I’ve made over seven figures online, and it all started with copywriting. Specifically, I founded and sold a digital marketing... Continue Reading The post How to Become a Better Copywriter: Advice I Wish I Had appeared first on Copyblogger.

BCG survey shows streaming platforms reach 97% of European viewers, claiming 64% of viewing time as broadcasters struggle with eroding market share.

With 66% of marketers globally using artificial intelligence in their roles, it's no longer a matter of if you should use AI but how. How are other marketers (and your competition) using AI? How can you use AI ethically?

Learn how to boost your brand’s AI visibility. Discover the key signals that drive AI citations and modernize your SEO strategy with AEO. The post Maximize Your AI Visibility Before Your Competitors Do [Webinar] appeared first on Search Engine Journal.

Browser extension GSC Guardian 2.9 introduces bulk CSV import functionality allowing SEO professionals to upload historical annotations and migrate data efficiently within Search Console.

Marketing consultant highlights documentation showing any ad interaction, not just link clicks, can trigger attribution within conversion windows.