What Are Good Google Ads Benchmarks In 2025?
See how your paid search metrics compare across 20 industries with fresh data from thousands of real campaigns.
See how your paid search metrics compare across 20 industries with fresh data from thousands of real campaigns.
It might be your website, your brochure, the inside of your store… This is a fine thing to do, but it’s not particularly effective. The secret isn’t to optimize the landing page. It’s to optimize the reason people are coming to your site. You can’t convert people who don’t want what you have… you need […]
Find out when and where people are most likely to engage with your emails on Black Friday, Christmas, and the rest of the year-end holiday season. The post How Does Email Engagement Change During the Holiday Season? appeared first on Litmus.
Perplexity unveils Comet Plus subscription on October 1, 2025, partnering with CNN, Washington Post, Condé Nast, Fortune and other publishers at $5 monthly.
Here's how to measure social media reach for your social media posts, hashtags, marketing campaigns and social media profiles. The post How to Measure Social Media Reach in 2025? first appeared on Brand24.
Auditing your brand’s mentions is how you uncover: How the public sees your brand What misinformation might be feeding AI systems Which topics and entities are most strongly connected to you Think of it as backlink auditing for the AI…Read more ›
Great ad copy depends on the input. See how clear, structured prompts – from personas to constraints – lead to stronger AI-generated ads.
Brand Curators, founded in 2020 in New York, represents a new type of creator representation that refuses to be confined by traditional agency classifications – instead focusing on what founder Tiffany “Tiff” Knighten calls “creatorpreneurs” and their needs in the creator economy. “I wouldn’t just classify us as PR or talent management,” explains Tiffany. “When […]
But even if you’re our most loyal fan, there will still be plenty of insights that you’ve missed or have forgotten already. Many of these ideas are too good to let vanish. So we went back through our catalog and…Read more ›
From search term matching to URL expansion, discover how Google’s AI Max for Search works – and why advertisers should test it now.
Fragmented sessions distort insights. GA4 cross-domain tracking unifies data across brands and regions so marketers, analysts and leaders see the full journey. The post How to set up GA4 cross-domain tracking for global and multi-brand sites appeared first on MarTech.
Unchecked AI puts brands at risk. Accountability frameworks translate ethics and governance into customer trust, loyalty and growth. The post AI trust is the new growth engine appeared first on MarTech.
Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you.
Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you. The post Technical branding: The system that teaches machines who the brand is appeared first on MarTech.
Marketers today are drowning in data. Google Analytics, social media metrics, CRM systems, email platforms, and advertising networks generate endless streams of information about customer behaviour, campaign performance, and market trends. Yet despite having access to more data than ever before, many marketing teams struggle to translate these insights into strategi
Getting account-based marketing (ABM) off the ground can feel daunting. Where do you start, which tactics actually work, and how do you get sales and marketing pulling in the same direction?
News Corp's Q1 fiscal 2026 shows 2% revenue growth to $2.14B, AI licensing momentum, accelerated buybacks, and expanding digital subscriptions across Dow Jones properties.
Digital media company reports 17% revenue decline while reducing reliance on platform referrals amid industry-wide traffic challenges.
Trade Desk reports $739M Q3 revenue, beating forecasts by $19.45M as CEO dismisses Amazon competition, arguing 97-99% of Amazon ads target owned inventory.
YouTube introduces native upload and RSS feed integration for podcasts on October 2, 2025, targeting new creators and established shows with dual monetization strategies.
OpenAI introduces Instant Checkout on September 29, 2025, enabling direct purchases from Etsy and Shopify merchants through ChatGPT using Agentic Commerce Protocol.
The publisher is investing in formats that are more difficult for machines to mimic, like video and audio, while holding a hard line against licensing deals with AI firms it views as competitors.
In the race to build brands around AI assistants, the stakes are higher than empathy.
Healthcare marketing is changing. With third-party data on the decline, first-party data has become the foundation for building trust and creating better patient experiences. The question isn’t whether to use it—it’s what to collect, how to protect it, and how to put it to work while maintaining strict compliance.
Most marketers treat SEO like a traffic tool. They get the clicks, but the brand still doesn’t stick. Here’s what I see happening: Marketers chase clicks but forget about recognition. You get the visit, but not the return customer. That’s a problem. If people can’t remember you, they won’t come back. If Google doesn’t see […]
New research from TransUnion and MMA Global reveals brand campaigns lift favorability by 24% and drive conversion rates up to 4.7x higher among favorable consumers.
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Meta's also got new AI music generation options, virtual try-on, custom ad text, and more.
Meta will soon use people’s AI interactions to refine content and ad targeting, giving advertisers richer intent signals for more relevant campaigns.
7 Steps to a Complete Visibility Audit written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this solo episode of the Duct Tape Marketing Podcast, John Jantsch tackles the evolving world of SEO—and why it’s time to focus less on “rankings” and more on holistic digital visibility. John walks through a practical step-by-step