Unlock the secrets to building and scaling a powerful employee advocacy program with Lyuba Meystelplatz, Senior Social Media Strategy Manager at IDeaS Revenue Solutions. The post Proven Tactics to Earn Executive Buy-In for Employee Advocacy with Lyuba Meystelplatz (IDeaS Revenue Solutions) [Podcast] first appeared on DSMN8.
CTV is officially in its “wait, what are we actually buying?” era.
In my formative years as a tech entrepreneur, Paul Graham (cofounder of YCombinator), wrote a seminal essay entitled: Be Good. Most tech folks have forgotten the essay itself, but almost everyone has heard the viral piece of advice that came out of that post: “Make something people want.” It’s pithy. Short. Timeless. And a great bar to measure your product,…
SISTRIX modified its data collection after Google eliminated the num=100 parameter on September 14, 2025, impacting search result tracking across the industry.
Description: Google's open-source Marketing Mix Model Meridian now includes non-media variables like pricing and promotions, channel-level contribution priors, and enhanced binomial adstock decay.
Google's John Mueller answers a question about expired domains and ranking issues. The post Google Explains Expired Domains And Ranking Issues appeared first on Search Engine Journal.
Picture this: You’re at your desk, coffee in hand, scrolling through the latest industry report. A bold headline catches your […]
Your online store is bleeding revenue every single day. While you're manually sending promotional emails, competitors are running automated cart abandonment sequences recovering thousands in lost sales. 80% of retail professionals say email marketing is their most significant customer retention driver, and it costs 5 times more to attract new customers than to keep
Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that I’ve ever heard. (And I talk to a lot of marketers, so that’s saying something.)
If you’re still posting manually to Instagram, you’re wasting too much time on repetitive tasks. Not to mention the risk of forgetting to post Read more... The post How to schedule Instagram posts: The complete guide for 2025 appeared first on Sprout Social.
Good SEO fuels AI answers. From strategy to structure, see how to evolve your approach for visibility across AI platforms.
See how Google’s AI Max performs in travel, fashion, and B2B campaigns – and get a script to speed up analysis and reporting.
Protect your brand from costly disputes with trademarks, copyrights, and LLC formation. Learn proactive steps to secure your identity and build long-term trust. Read more. Read the full article at MarketingProfs
AI is transforming jobs and redefining careers. Discover how automation creates new opportunities, demands reskilling, and reshapes the workforce of tomorrow. Read more. Read the full article at MarketingProfs
Clarity isn't just a virtue—it's a necessity. Businesses constantly strive to capture attention and drive action, especially when prospects are in the crucial \"consideration stage\" of their buyer's journey. But how can you be sure your meticulously crafted content truly resonates with your audience, instead of leaving them confused or disengaged?
In February, as a freshman marketing student at the University of Kansas, Evan Stanfield found himself restless and uninspired by traditional career paths. “I wanted to make money online and start my own business,” he recalls. Seven months later, the 19-year-old entrepreneur has transformed that frustration into Clipping Culture, a growing agency that’s generating m
TikTok has rolled out Travel Ads, a catalog-based advertising solution that uses artificial intelligence to connect travel brands with users who are ready to book trips, per PhocusWire. Travel Ads operates through TikTok’s Smart+ system and uses catalog integration to automatically promote hotels, flights, and destinations at scale. The platform employs a custom tra
Brands partner with influencers for two distinct, but equally valuable reasons: audience reach and authentic content. Yet, according to Keith Bendes, Chief Strategy Officer at Linqia, a key insight has emerged: “Half of the value of the partnership with that influencer has not been unlocked yet by the time they post.” This realization has driven […]
Squarespace announced new AI-powered tools for SEO, AI-search visibility, and identifying growth opportunities The post Squarespace Rolls Out New AI Tools For SEO And Design appeared first on Search Engine Journal.
If you don't have a parallel, machine-readable version of your content, AI will misrepresent your brand, and competitors will write your story. The post Your content strategy just died. Here’s what comes next. appeared first on MarTech.
A solid content plan drives results — but only if you sidestep the pitfalls. See how to keep your strategy focused, relevant and effective. The post 9 mistakes that ruin your content plan and how to fix them appeared first on MarTech.
Anyone who has scrolled through a social media platform lately knows that videos play a major part in your experience – and for […] The post Video Content Marketing Strategy from Creation to Conversion appeared first on Bliss.
Social media isn’t a digital billboard for your brand: It’s a portal to direct connection with your ideal customers and a pathway to powerful Read more... The post The impact of social media across every part of your business appeared first on Sprout Social.
Integrate SEO QA into engineering workflows to catch technical issues early, safeguard visibility, and maximize existing development work.
With new metrics like MTA, LTS and conversion path reporting, Amazon Ads gives marketers deeper insight into performance across the funnel. The post How Amazon Ads enables full funnel measurement appeared first on MarTech.
Reading Time: 5 minutesArtificial Intelligence (AI) Agents have moved beyond theory – they’re here, operating inside marketing departments, procurement teams, customer service desks, and even negotiating on behalf of major retailers. Last week, MoEngage and Artefact hosted a webinar on “AI Agents: Opportunities vs Risks”, featuring a stellar panel: Amelia Kallman, f
Unlock the potential of over 900 million MAU on Telegram in 2025. Discover the best Telegram analytics tools to elevate your brand's reach and engagement! The post Top 5 Telegram Analytics Tools for [Updated in September 2025] first appeared on Brand24.
Content repurposing isn’t copying and pasting your content to more channels. It’s planning content from the start to reuse across multiple channels in different formats. Below is the exact framework, templates, and workflow our team at Cognism uses to turn one winning asset into a quarter’s worth of content.
Social listening has evolved from an enterprise strategy to one small businesses need to adopt for growth and success. The post How to Do Social Listening in 2025: The New Rules appeared first on WordStream.
OpenAI’s usage data reveals ChatGPT nearing mass adoption and redefining search intent, with major implications for marketers and brands. The post What OpenAI’s Research Reveals About The Future Of AI Search appeared first on Search Engine Journal.