Media giant alleges Google monopolizes search traffic while forcing publishers to supply content for AI systems without compensation, filing September 12 complaint seeking treble damages.
Inbound lead generation for SaaS costs less over time and builds credibility by addressing your buyer’s pain points and questions before they even reach out. The post Can Inbound Lead Generation for SaaS (Content, SEO & Free Trials) Bring You Qualified Leads? appeared first on CausalFunnel.
German research study demonstrates digital outdoor advertising effectiveness in combination with TV and online video, establishing concrete planning metrics for marketers.
Data suggests platform implemented major modifications around August 13, impacting desktop traffic patterns while restricting content visibility through AI systems.
Google announces comprehensive creative platform enabling advertisers to generate and edit media assets directly within Google Ads interface.
Google announces journey aware bidding at Think Week 2025, targeting whole customer journeys beyond final conversions for lead generation campaigns with pilot testing later this year.
Google announced major AI-powered advertising innovations at Think Week 2025 in New York, including loyalty features, Asset Studio, AI Max expansion, and agentic capabilities starting September 10.
We’ve all seen how quickly search is changing. Tools like Google’s AI Overviews, ChatGPT, and Perplexity are starting to answer questions directly on the search page—sometimes without sending traffic anywhere else. It’s no surprise many marketers are wondering: if AI is taking over search, do backlinks still matter?
Your website gets decent traffic, but your email list barely grows. Sound familiar? You're not alone—most businesses struggle to convert visitors into subscribers because they're missing one crucial element: a dedicated email sign up landing page. Unlike your homepage or product pages that serve multiple purposes, a landing page for email sign up has one job: gettin
Explore how AI-driven automation and analytics make healthcare sales funnels more efficient, scalable, and patient-focused in 2025. The post Healthcare Sales Funnel Growth with AI Integration appeared first on CausalFunnel.
Nike’s social media strategy isn’t just about selling products—it’s about chasing the impossible and shaping global culture. The brand’s historic legacy built on athlete Read more... The post Dissecting Nike’s social media strategy: Lessons in influencer marketing and driving culture appeared first on Sprout Social.
Stay ahead in AI-driven search: realign your career, break silos, and measure outcomes to make your SEO strategies count.
Influencer marketing has reached a critical point in 2025, with major brands increasingly shifting their budgets toward creator partnerships, while smaller companies face escalating costs and competition. According to The Drum’s recent investigation, creator rates have increased by approximately 30% in just six months following Unilever’s pledge to allocate half of
Assistants like ChatGPT, Gemini, and Perplexity don’t show fixed results—they generate answers that vary with every run, every model, and every user. “AI rank tracking” is a misnomer—you can’t track AI like you do traditional search. But that doesn’t mean…Read more ›
Use Google’s newest reporting and creative controls to refine targeting, optimize asset groups, and achieve incremental gains.
With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to connect with their audience.
Featured snippets are boxes at the top of search results that give quick, concise answers to search queries.
Enterprise platforms may offer strong features, but their scale and processes often lack the speed, customization or flexibility you need. The post Why vendor agility often trumps analyst rankings appeared first on MarTech.
Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move.
Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move. The post From Funnel to Signals: Break Siloes With the Five-Pillar Framework appeared first on MarTech.
SaaS lead generation means attracting people who might be interested in your software and turning them into potential customers. It’s different from traditional lead gen because SaaS businesses usually works on a subscription model. Instead of selling a product once, you need customers to keep paying every month or year. The post How Can SaaS Companies Master Lead G
Nielsen reveals Hispanic viewers command 55.8% of TV time through streaming platforms, outpacing general U.S. population by nearly 10 percentage points amid digital advertising gap.
Lead generation drives business growth in today's competitive market. But many companies struggle to choose between inbound and outbound approaches. This creates confusion and wastes valuable marketing budgets. The post Inbound vs Outbound Leads: Strategies, Examples & ROI Analysis appeared first on CausalFunnel.
Get everything you need to calculate and optimize your Google Ads campaign budgets—including a free template! The post Complete Guide to Google Ads Budgets (+Free Template!) appeared first on WordStream.
I analyzed over one million keywords across 10 industries. The average cost per click (CPC) for Google Search ads in 2025 is $8.34. And the median CPC is $4.52. Legal had the highest average CPC at $22.75. Ecommerce had the lowest, at just $0.82 per click. But there’s no flat rate for CPC. Even if … The post How Much Does Google Ads Cost? (2025 Data + Insights) appe
Is your content truly connecting with your audience? Or are you just guessing what they want to read? In today's competitive online world, simply hoping your content sticks isn't enough. Many businesses collect huge amounts of customer information in their HubSpot CRM. This data shows every interaction, preference, and behavior. But turning this rich information int
Unlinked brand mentions are a great opportunity to boost your SEO and AI visibility in 2025. Learn how to find them in 2 simple ways and get more backlinks! The post How to Find (Unlinked) Brand Mentions and Turn Them Into Backlinks in 2025? first appeared on Brand24.
Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty promises. Read more. Read the full article at MarketingProfs
Bias in AI and search is unavoidable, but your response determines whether it builds or erodes authority. The post Bias In Search: Visibility, Perception, And Control appeared first on Search Engine Journal.
Marketing’s next era is revenue-driven. Here’s how to design a GTM model that aligns stakeholders, accelerates pipeline and proves ARR impact. The post Designing the GTM model for marketing’s revenue era appeared first on MarTech.