You've invested time and effort in attracting visitors to your website. But are those valuable visits truly converting into tangible business growth, or are opportunities slipping away? Simply attracting traffic isn't enough. The real challenge is distinguishing casual browsers from high-quality prospects—those genuinely ready to engage.
Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of your campaigns.
Discover tailored email marketing strategies for IT and SaaS, including templates, campaign frameworks, and Litmus-powered best practices. The post How IT, SaaS, and Software Companies Can Win With Email Marketing appeared first on Litmus.
Got a bad email reputation?This isn’t a spunky punk anthem sung by Joan Jett — having a bad email domain reputation is bad news.
From scroll-stopping TikToks to inspirational Pins, find out how platform-native ads outperform recycled creative every time.
Google, Microsoft, and OpenAI are clear: Structured data shapes AI visibility. Is your brand ready? Read the full breakdown. The post Structured Data’s Role In AI And AI Search Visibility appeared first on Search Engine Journal.
The RFP is outdated for martech. Learn faster, outcome-driven ways to select vendors through real-world pilots and partnerships. The post Why pilots, not RFPs, define the future of martech selection appeared first on MarTech.
Manual data cleanup slowing you down? AI automates hygiene, enriches insights and optimizes campaigns. Let's make your workflows smarter. The post 4 ways AI is reshaping marketing operations (and how to prepare) appeared first on MarTech.
When I set out to build an email list from scratch for MarketingIdeas.com, I didn’t have a product. No pricing page. No polished brand. Just a one-liner and a waitlist.
Dreamdata's 2025 benchmarks reveal LinkedIn captures 39% of B2B ad budgets while offering lowest cost per company influenced at €154.
Prep campaigns are the smart marketer’s best-kept secret. Learn what they are, why you need them, and how to implement them in your BFCM strategy.
Netflix is in talks with iHeartMedia and SiriusXM to add more video podcasts to the platform.
Employee advocacy is when employees share their company’s content on their personal social media to boost brand awareness and trust The post What is employee advocacy? A guide for marketers in 2025 appeared first on Social Media Marketing & Management Dashboard.
TL;DR This report shows the aggregated benchmarks from B2B companies with Google Ad spend in the period between August 2024 to July 2025.Cost-per-clicks (CPCs) are climbing: from $4.13 (Aug 2024) to $5.34 (Jul 2025) → ~29% increase.Click-through-rate (CTR) is falling: from 5.47% (Aug 2024) to 4.04% (Jul 2025) → ~26% decrease.Budgets are shrinking: marketers are quie
Influencer marketing shouldn’t feel like you’re chasing a revolving door of creators, emails, and spreadsheets. But for many teams, that’s exactly what happens when Read more... The post The secret to influencer relationship management success appeared first on Sprout Social.
See how GA4 funnels reveal where SaaS users drop off — and how to fix friction points to improve conversions, onboarding and revenue growth. The post How to optimize B2B SaaS user journeys with GA4 appeared first on MarTech.
Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? Read more... The post TikTok Promotion: Boost your visibility in 2025 appeared first on Sprout Social.
AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.
AI spots patterns, but not the “why.” Ground data in interviews and causal mapping to predict behavior and build real strategy. The post Spreadsheets can’t explain churn — but your customers can appeared first on MarTech.
See the latest Facebook ads benchmarks for your industry plus exclusive expert insights on what this data means for your business. The post Facebook Ads Benchmarks 2025: NEW Data, Trends, & Insights for Your Industry appeared first on WordStream.
The antitrust ruling keeps Google intact but rewires the search marketplace. How should marketers plan for AI assistants, auctions, and rising TAC costs? The post Google’s Antitrust Ruling: What The Remedies Really Mean For Search, SEO, And AI Assistants appeared first on Search Engine Journal.
Choosing the right AI project management tool for your team can help you save hundreds (even thousands) of dollars per year.
At my job at Nickelodeon, I’m fortunate enough to get to work with a variety of influencers and creators — from family influencers focusing on parenthood to beauty influencers to comedy sketch creators. You’d be surprised to see that they don’t all have millions of followers; many are macro and micro-influencers with anywhere from 10,000 to 999,000 followers.
Google reinforces policy that submitting false information during advertiser verification is a violation that can lead to account suspension.
OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce.
Google's groundbreaking real-time bidding privacy settlement grants users unprecedented control over data sharing in a move valued up to $21.6 billion, potentially disrupting the open web advertising ecosystem that small publishers depend on for survival.
AI-powered search feature expected to replace traditional interface after user adoption testing shows positive engagement metrics with conversational query capabilities.
Microsoft said the Copilot responses now include \"prominent, clickable citations and the option to see aggregated sources.\"
Business advisory firms face a distinct challenge in the digital landscape. Your buyers aren't impulse purchasers. They're researchers, sceptics, and careful evaluators who need to see proof of expertise before they'll even consider a conversation. Your website must demonstrate authority while making complex services feel accessible, all without overwhelming the ver
Your blueprint for seamless, stress-free campaigns during the holiday season and beyond.