Tariff concerns push 34% of shoppers to start holiday buying early
Wunderkind survey reveals 34% of consumers began holiday shopping in October as 71% cite higher prices from tariffs as top concern heading into Black Friday Cyber Monday 2025.
Wunderkind survey reveals 34% of consumers began holiday shopping in October as 71% cite higher prices from tariffs as top concern heading into Black Friday Cyber Monday 2025.
Newton Research integrates specialized marketing measurement agents with Snowflake Cortex AI on November 4, enabling brands to run media mix modeling and incrementality analysis directly within secure data environments.
Updated with news that Google is cracking down on non-compliant senders ahead of the holidays. The post Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know appeared first on MarTech.
YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising affects channel performance. The post YouTube Separates Organic & Paid Metrics In Channel Analytics appeared first on Search Engine Journal.
Content optimization means improving your pages for both search engines and AI tools so they reach more people and convert better.
Email marketing needs in the automotive industry are unique. Dealerships, repair shops, and automotive service centers face challenges that differ significantly from those in other sectors.
Some 91% of agency leaders say they see a future in which headcount is somewhat or substantially reduced because of artificial intelligence. Read the full article at MarketingProfs
Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. Discover how CABs fuel better results. Read more. Read the full article at MarketingProfs
We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, Read more... The post Post Performance Report: Nonprofit organizations bringing their missions to social media appeared first on Sprout Social.
When marketing and technology clash, SEO and site performance suffer. Bill Hunt outlines how to unify both for long-term digital resilience. The post The CMO-CTO Power Struggle: Solving The Web Effectiveness Stalemate appeared first on Search Engine Journal.
Did you ever think we would see the day when data-driven' marketing would be seen as backwards-looking marketing? The post What comes after ‘data-driven marketing?’ appeared first on MarTech.
AI website builders promise a lot: “Describe your business in a sentence and we’ll generate a beautiful, high-converting site in 30 seconds.” Sometimes you actually get something usable. A lot of the time, you get a generic template with lorem ipsum swapped out for slightly better lorem ipsum. If you’re […] The post Best AI Website Builders in 2025: Which Ones Actua
Why purchased lists fail and what generates leads that convert.
Customer segmentation has always been a marketing essential, but it has changed over the past few years. Basic demographic labels like age, gender, or location no longer tell the full story because none of your customers fit into neat boxes, and none of them are exactly alike. Each one of them acts, thinks, and buys in specific, complex ways.
PodEngine, a Cardiff-based podcast intelligence platform founded by Joe Tannorella, has partnered with Interview Valet, a U.S. podcast interview marketing agency, to introduce the Podcast Authority Score, a new metric designed to measure podcast quality, credibility, and audience trust with greater transparency than ever before. For brands, creators, and PR professi
Podcast creators are highly influential – even though most listeners don’t think of them as traditional “influencers” – but a new study by podcast company Acast has revealed a “paradoxical trust dynamic” which elevates podcasters above conventional influencers. The 2025 Podcast Pulse report finds that 84% of weekly podcast listeners say a podcaster has changed […]
As brand SERPs give way to AI-generated profiles, SEOs must rethink visibility, trust, and reputation for a new era of search and strategy.
Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new opportunities.
AI is shifting discovery upstream, changing where influence happens. Learn how to measure value and performance before the click. The post 5 ways AI is changing where and how influence happens in affiliate marketing appeared first on MarTech.
Marketers love AI, but the sector's growing debt and shaky foundations, means they could be the first to suffer if the hype-driven boom turns into a bust. The post If the AI bubble bursts, marketing could take the first hit appeared first on MarTech.
Vulnerability isn’t weakness. It’s how you build trust and authentic leadership. Here's how courage and connection can transform your marketing. The post How showing up — even when you’re scared — builds marketing confidence appeared first on MarTech.
Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what benefits you access at each level.
A practical guide to using GA4 Attribution Paths to correct misaligned bidding, evaluate funnel impact, and justify budget allocations across campaigns. The post Using Attribution Paths To Transform Your Google Ads Strategy appeared first on Search Engine Journal.
Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what benefits you access at each level. The post 5 marketing maturity levels: From siloed to autonomous appeared first on MarTech.
LocaliQ surveyed 300+ small businesses revealing 54% will maintain 2026 marketing budgets while social ads surpass search, video investment rises 53%, and AI adoption holds at 60%.
Heatmaps are visual reports that represent recorded clicks on different areas of a web page. The information provided in a heatmap is extremely valuable to... The post 10 Best Heatmaps for WordPress Plugins appeared first on The Daily Egg.
Usability testing helps designers, product managers, and other teams figure out how easily users can use a website, app, or product. With these tools, user... The post The 5 Best Usability Testing Tools Compared appeared first on The Daily Egg.
Major video ad servers including GAM, FreeWheel, Publica, SpringServe, Adtelligent, Aniview, and Project Limelight target different publisher segments with specialized CTV capabilities.
Nonprofit organization Common Crawl provides major AI companies access to millions of paywalled news articles while claiming compliance with publisher removal requests, investigation reveals.
Are you tired of not knowing where half of your money goes, even after spending thousands on ads each month? It's at this point that an eCommerce PPC audit comes in handy. So, what is an e-commerce PPC audit? An ecommerce PPC audit checks your paid advertising campaigns from top to bottom. It reviews account structure and campaign performance and finds ways to impro