SEO has long been seen as tactical, but the rise of generative AI makes strategy the defining frontier for visibility and authority. The post SEO Has Been Tactical For 20 Years. GenAI Forces The Strategy Question appeared first on Search Engine Journal.
What if your most valuable content could reach a significantly wider audience, ignite new conversations, and substantially boost your online presence with less effort? In today's dynamic digital landscape, this isn't a hypothetical question; it's an achievable strategic goal.
Clicks are vanishing, but email still sparks action. Learn how to prove its influence with smarter metrics and schema markup. The post Adapting email for AI-powered inboxes and zero-click journeys appeared first on MarTech.
Your brand message is no longer entirely yours to control. AI systems have become storytellers, shaping how consumers discover and understand your brand. Every customer review, social media post, news mention, and errant leaked internal document can feed AI models that generate responses about your company. When these AI-generated narratives drift from your intended
I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT would get hundreds of comments, with one side debating the convenience of AI and the other arguing that AI can never match human creativity.
Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style guide is vital to getting it right without multiple revisions or rewrites.
What does ChatGPT say about your brand? Or Perplexity, Gemini, or Claude? As AI agents emerge alongside traditional search engines as the starting point of discovery, the way they perceive and present your brand can directly shape customer trust and buying decisions. These models don’t know your brand the way people do. They learn it […] The post How AI is shaping b
The $65,000,000 hotline that's converting better than any ad
Still chasing traffic that doesn’t convert? Learn how luxury brands doubled revenue by aligning SEO with audience intent across search and social platforms.
Navigate the 2025 AI SERP changes with strategies for local visibility, ensuring your business stands out in evolving search results. The post 2025 AI SERP Changes: New Strategies To Gain Local Search Visibility appeared first on Search Engine Journal.
Chewy reached more than 600 creators in its Storefronts platform ahead of the holiday season, expanding the pet retailer’s influencer program launched last year, per Marketing Dive. The platform enables pet owners and influencers to curate product collections across brands and promote items aligned with their content, segmented by factors including pet breed, size,
Snap Inc. announced a partnership with AI company Perplexity to integrate conversational search capabilities directly into Snapchat. Under the agreement, Perplexity will pay Snap $400 million over one year, split between cash and equity, as the feature rolls out globally. The integration, set to launch in early 2026, will embed Perplexity’s AI-powered answer engine
Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers unlock new revenue opportunities.
When was the last time you saw a recipe treated like a song – tracked, credited, and paid for every time it was saved or shared? That’s the question driving Symone Opara, a former Microsoft executive turned food-tech founder, whose company LeCuckoo Inc. has just filed a patent for what could become the first royalty-based […]
Creator platform FiveTwoNine and social-first agency Billion Dollar Boy are launching their latest Creator Fund initiative, providing four U.S.-based creators with Premium Connection Passes to Art Basel Miami Beach. The program aims to give creators access to one of the world’s most influential art shows as the event increasingly becomes a key moment for creator […]
SEO for plastic surgeons is now essential for practice growth. Good SEO brings qualified patients to your website. It builds trust and establishes your expertise online. The post Complete SEO Guide for Plastic Surgeons: Proven Strategies to Attract More Patients appeared first on CausalFunnel.
Discover a strategic framework, email strategy templates, and tools to build high‑impact email marketing plans for any business. The post Email Marketing Strategies for Higher ROI: B2B, B2C, and Enterprise appeared first on Litmus.
Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. Without a clear strategy when partnering with creators Read more... The post 7-week influencer marketing strategy template appeared first on Sprout Social.
The internet runs on a sprawling mesh of infrastructure that’s invisible to most of us. Under the hood it’s wildly complex, but at the application layer it’s been tamed so anyone can use it with a browser and a few clicks. A core piece of that foundation is the domain […] The post A Simple Guide to DNS Records appeared first on .
Rachel Barker is a New Zealand-born writer, editor, and filmmaker whose YouTube channel, “Girl On Film,” has carved out a niche in the intersection of horror, femininity, and film theory. Known for her long-form video essays and storytelling, Rachel approaches content creation with the discipline of a journalist and the curiosity of a critic. She […]
Once a mechanical engineer in Portugal, Joel Gomes, better known to his 1.73 million YouTube subscribers as “Integza,” turned a fascination with how things work into a growing creator career. Mixing humor, experimentation, and engineering precision, he has built a channel where rocket engines, 3D printers, and failed prototypes coexist as part of an ongoing […]
Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your SEO. You might think this is obvious. That’s why we’ll show you a few less obvious […] The post Product page SEO: 5 things to improve appe
John Mueller cautions that LLM topic clusters create reasons for users to avoid websites rather than engage with them.
Here's your ultimate Amazon marketing guide covering SEO, GEO, PPC, DSP, creative, and influencer tactics to boost visibility, sales, and discoverability. The post The Ultimate Guide to Amazon Marketing Strategy in 2025 appeared first on Intero Digital.
Agencies face rising client questions about AI. This article shows how firms can reframe AI as a complement to human insight, creativity, and accountability. Read more. Read the full article at MarketingProfs
Have you ever wondered why certain brands resonate with you on a deeper level? Why do some logos evoke immediate trust, while others leave you feeling indifferent? It's not just about a pretty design or a catchy jingle. There's a profound, often unseen force at play that shapes our perceptions and preferences.
Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient. The post Top ways to use Zapier MCP server and LLMs to boost marketing performance appeared first on MarTech.
RCS is game-changing technology for mobile marketing. Updated with news that RCS is now available for Twilio customers. The post Mobile marketing with RCS: What you need to know appeared first on MarTech.
GTM spend isn’t harmless OpEx. Every dollar of CAC is debt, and misreporting it puts boards and executives at risk. The post GTM misreporting is a risk your company can’t afford to take appeared first on MarTech.
Rankings don’t guarantee traffic anymore. Here’s how to optimize for AI visibility and brand mentions in a zero-click world. The post What To Do When the Click Disappears: Surviving SEO In The AI-Driven SERP appeared first on Search Engine Journal.