Micro-influencer marketing is having a moment—and for good reason. The influencer marketing rules are changing and real influence doesn’t always come with a million-plus Read more... The post Micro-influencer marketing: What it is and how to do it right appeared first on Sprout Social.
Want better PPC results? It starts with asking better questions. Use this five-phase system to align your media strategy with client revenue goals. The post The 5-Step Process To Setting Crystal Clear PPC Goals appeared first on Search Engine Journal.
Marketing pain points don’t stem from process or technology alone. They come from fixing one without the other. True change requires integrating both. The post Why process-only or tech-only fixes never solve your toughest problems appeared first on MarTech.
Learn how AI is transforming B2B go-to-market strategies into scalable, intelligent systems that drive revenue, enable cross-team alignment, and adapt to buyer behavior. The post How To Leverage AI To Modernize B2B Go-To-Market appeared first on Search Engine Journal.
JCDecaux secures exclusive 10-year Barcelona bus shelter and information panel contract, deploying 300 digital screens across Spain's second-largest city.
Amazon introduces AI-powered translation service for Kindle Direct Publishing authors, supporting English-Spanish and German-English translations to expand global reader access.
JCDecaux posted €926.1 million revenue in Q3 2025 with -0.9% organic decline, but underlying growth reached approximately 3% excluding Olympics impact.
Spotify launched listening stats on November 6, 2025, showing users' top artists and songs from the past four weeks across more than 60 markets for Free and Premium users.
AppLovin reports $1.4 billion quarterly revenue fueled by gaming advertising model improvements and self-service platform launch.
Walmart has added such audio summaries to product pages on its app for more than 1,000 premium beauty products.
Amazon's DSP has seen a growth in advertisers' use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.
Reuters is experimenting with using an AI agent to speed up its video production process, and hired its first AI TV producer.
Amazon’s biggest rival for programmatic ad dollars is once again waving off the comparison.
New competitive insights on IG. The post Sizing Up appeared first on Carney.
Architecture firms face unique SEO challenges that other businesses don't. Search engines treat architecture websites differently too. Google knows people expect to see portfolios and project galleries. Local search results are extremely important for finding nearby firms. The post Top 10 SEO Strategies for Architects to Attract More Clients appeared first on Causal
SEO for electricians focuses on local searches and emergency services. It's different from regular SEO because people need electrical help urgently. The post How to Do SEO for Electricians Step-by-Step Guide 2025 appeared first on CausalFunnel.
Boost your store with our ecommerce seo checklist: 33 proven steps to improve rankings, fix technical issues, and drive sales in 2025. Start now! The post Ecommerce SEO Checklist: 33 Tips to Boost Rankings in 2025 appeared first on CausalFunnel.
Imagine you are a prospective student. You search for programs on your phone, watch quick videos, read summaries directly in search results, and never visit the school’s website. This is the reality of higher education lead generation created by privacy changes, AI-powered search overviews, and zero-click behavior. The predictable path from search to site visit […]
A new report from influencer marketing platform Traackr reveals that beauty and fashion brands are experiencing an “attention recession” despite increased creator activity. The research shows declining engagement across multiple categories and platforms, signaling the need for a strategic shift in how brands approach creator marketing. Content Saturation According t
Cut through AI-driven chaos with orchestration that unifies workflows and channels, strengthens brand trust and delivers real results. The post Marketers are drowning in tools and content, and only orchestration can pull them out appeared first on MarTech.
Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was a brand I've never heard of promoting a product I’d never buy. I'm not the brand’s target audience, and that brand is missing out by not understanding who to market their product towards.
Google announces Merchant API general availability in August 2025, setting Content API for Shopping shutdown date for August 18, 2026, affecting e-commerce businesses.
Every day, 4.6 billion people check their email. That's more than half the world's population opening their inbox daily—and your ideal customers are among them. While social media algorithms hide your posts and paid ads get more expensive, email marketing delivers an incredible $42 return for every $1 you spend. The problem? Most beginners don't know where to start.
SEO for hairdressers can change everything for your business. It helps your salon appear when people search for hair services. You'll get more website visitors bookings while spending less money on ads. The post SEO for Hairdressers: Complete Guide to Boost Bookings 2025 appeared first on CausalFunnel.
Most website migrations fail because teams skip important steps. Preparation for website migration with SEO beforehand saves months of recovery later. The post The Complete Website Migration Checklist: 24 Steps for SEO Success appeared first on CausalFunnel.
Master local SEO keyword research with this complete 2025 guide. Learn proven strategies, tools like CausalFunnel, and how to find high-intent local keywords to boost visibility and drive more leads. The post Local SEO Keyword Research Guide 2025 appeared first on CausalFunnel.
Learn the 15 most important content performance metrics in 2025 and how to interpret them for better results. Understand which data points actually matter and how they impact your marketing strategy. The post 15 Key Content Performance Metrics and What They Tell You in 2025 appeared first on CausalFunnel.
Nonprofits have an incredible (and surprisingly underutilized) opportunity at their fingertips: the Google Ad Grants program. This initiative offers $10,000 per month in free Google Search ad spend, giving you the chance to drive more visitors to your website, promote important initiatives, grow your volunteer base, and increase donations. It’s a great resource that
The introduction of numerous digital platforms during the past two decades and the shift towards audience-centric marketing have forced companies to adapt their […] The post How to Measure Brand Health and Build a Strong B2B Brand Strategy appeared first on Bliss.
Key Takeaways: SEO is undergoing rapid change, ushering in the \"GEO\" era. The speed of change in SEO is unprecedented, driven by the rise of generative AI tools like ChatGPT and Claude. Marketers now need to optimize content not just for traditional search engines, but for these new generative engines, which are becoming discovery platforms themselves. AI is a pow