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Online marketing articles

What is Google AI Mode? (+ How to optimize for it in 2025)

Learn what Google AI Mode is, how it changes SEO, and the key steps you can take to get your content featured in it.

How to rank in Google’s AI overviews: 7 pro tips

Ways to rank in AI Overviews include focusing on long-tail queries, carefully structuring content, etc.

Zero click SEO: what it is and why it matters in 2025

The search landscape is changing faster than at any other point in the last 25 years.

What are SEO keywords? How to find & use them

SEO keywords are search queries for which you try to improve your site’s visibility in search results.

Ethical storytelling in PR: relevance, reputation, results

In today’s age of ever-increasing competition, technological advancements and abounding misinformation, a strong PR strategy is founded on authentic, well-researched content, ensuring the narrative informs the public rather than manipulates it. But this is not always the case. Digital PR has gained a bit of a bad reputation over the... The post Ethical Storytelling

How to learn SEO: a complete roadmap for beginners

The best ways to learn SEO are to study the basics, learn by doing, and master specific SEO skills.

Amazon sellers report sales plummet during recession fears

Sales drop 60-80% year-over-year as marketplace veterans cite economic uncertainty, increased costs, and platform algorithm changes affecting third-party merchants.

Jason Hibbs on building bourbon moth woodworking and a creative community

Woodworking wasn’t supposed to be a career. It was meant to fill the empty corners of a new house. Jason Hibbs, the founder of Bourbon Moth Woodworking, started building furniture in a small Oregon garage simply because he needed tables and shelves for his home. What began as a personal project became a YouTube channel […]

Social media teams face capacity constraints as marketing demands grow, report finds

Marketing teams contend with mounting pressure to deliver more content and drive measurable Return On Investment (ROI) while managing increasingly limited resources, according to Emplifi’s “The State of Social Media Marketing 2026” report. The survey of 564 marketers reveals most social media teams remain lean, with more than half (57%) having fewer than six people

Most audiences discover news influencer content by accident, not design

Social media news influencers have established themselves as significant alternative information sources for American consumers, with 21% of U.S. adults regularly turning to them for news – a figure unchanged since 2024, according to Pew Research Center data. But beneath this steady adoption rate lies a critical insight for the creator economy: most of this […]

How to create your Instagram content plan (with free template)

Set clearer Instagram goals, streamline planning, and create a consistent visual tone with this practical content calendar guide and free downloadable template. The post How To Create Your Instagram Content Plan (With Free Template) appeared first on Search Engine Journal.

Google's AI Max for Search campaigns deliver meh results, industry tests reveal.

Google's latest AI Max for Search campaigns show mixed early results with majority of queries failing to convert.

Consumer app marketers see a 214% ROAS boost beyond Google and Meta

New research reveals 88% of consumer mobile app ad spend remains with Google and Meta despite users shifting attention elsewhere, with diversification yielding up to 214% higher returns.

Meta announces Agentic solution for data warehouse security and access

Meta unveils multi-agent system addressing data warehouse access challenges as AI transforms enterprise infrastructure through automated negotiation between user and owner agents.

3 tips for holiday success with Google's Commerce Media Suite

Maximize holiday success with Commerce Media Suite. Fuel AI, own the shelf, and measure SKU-level ROI.

VIOOH expands programmatic DOOH in Brazil with RZK Digital partnership

VIOOH partners with RZK Digital on November 6, 2025, bringing programmatic access to 800 screens across Brazil's urban terminals reaching 75 million monthly visitors.

Google phases out practice problem and dataset structured data

Google removes practice problem structured data support in January 2026, clarifies Dataset markup only serves Dataset Search as part of simplification effort.

Trust becomes B2B's primary growth engine as video reaches 78% adoption

New LinkedIn benchmark study reveals 94% of marketers view trust as key success factor while short-form video content delivers 41% ROI across six global markets.

Amazon exits Google Shopping globally, causing a 30% CPC collapse

Amazon's complete withdrawal from Google Shopping in July 2025 triggered 30% cost-per-click drops across major markets, creating significant opportunities.

Google Gemini now learns from your chats unless you turn it off.

Google's AI assistant automatically uses your conversations to improve its responses, but you can disable this feature in settings.

Google removes Syria from advertising sanctions list effective August 2025

Google removes Syria from OFAC sanctions list, allowing advertising services to resume in the country for first time since restrictive measures began in 2011.

German Court confirms Meta AI training includes children's data despite protections

Schleswig-Holstein ruling acknowledges Meta's AI models process minors' personal information through public posts, highlighting failures in data protection measures for vulnerable populations.

OpenAI’s sam altman raises possibility of ads on ChatGPT

Altman rejects ad-driven business models like Google's but doesn't entirely rule out advertising. The post OpenAI’s Sam Altman Raises Possibility Of Ads On ChatGPT appeared first on Search Engine Journal.

Google restricts EU political ads to official communications only

Only official European Union and member state communications will be permitted to run political advertisements on Google platforms starting September 2025.

Magnite reports strong Q3 2025 results with CTV growth

Magnite exceeded expectations with 18% CTV growth in Q3 2025, reaching $75.8 million. Netflix partnership expansion and agency marketplace momentum drove performance.

Delegate everything

Each task brings three options. But first, let’s be clear what we mean by “delegate.” If I can hire someone to do a task so well that my customer can’t tell, I can choose to delegate this work. The Uber driver is probably capable of changing the oil in the car, but if the passenger […]

Google's John Mueller warns AI SEO acronyms signal spam tactics

Google search advocate suggests growing push for GEO, AIO, and AEO terminology indicates scamming attempts targeting marketing professionals.

Arizona Court sanctions lawyer for AI-generated false citations

Judge revokes attorney's pro hac status and imposes multiple sanctions after majority of legal citations were fabricated by AI.

How to create a website funnel that converts + examples

Your website has a funnel, whether you have built it purposefully, or not. The question is: how well is your funnel working to convert casual... The post How To Create a Website Funnel That Converts + Examples appeared first on The Daily Egg.

The end of easy PPC attribution — and what to do next

Cookies are disappearing and tracking is fractured. Here’s how to rebuild PPC attribution so you can see what’s really working.