Keep it real
Authentic influencer strategy. The post Keep It Real appeared first on Carney.
Authentic influencer strategy. The post Keep It Real appeared first on Carney.
Microsoft Clarity and Hotjar both offer heatmaps, session recordings, and analytics to help you understand how people interact with your website. Microsoft Clarity is better... The post Microsoft Clarity vs. Hotjar: Each Tool’s True Strengths appeared first on The Daily Egg.
AI isn’t just fucking up SEO. I believe it’s fucking up all of B2B content marketing. Right now, 2 paths are viable. One is a race to the bottom. The other (if I’m right) will survive AI. First, let’s ground ourselves on where we’re at in the evolution of B2B content marketing. A Brief History of B2B Content Marketing: From […] The post The Next Phase of B2B Content
Skip the guesswork—run campaigns that deliver measurable business impact.
How to make your content visible in the age of AI search So, what exactly is LLM Optimization? Well, the answer to that question depends on who you ask. For example, if you ask a machine learning engineer, they’ll tell you it’s all about tweaking prompts and token limits to get better performance from a […] The post LLM SEO Optimization Techniques: (including llms.t
From AI Overviews to attribution loss, here are five reasons SEO conversions may be falling and how to check what’s hitting you hardest. The post Is AI Cutting Into Your SEO Conversions? appeared first on Search Engine Journal.
Even the best B2B products can stall without clear messaging. Learn how to clarify your value proposition and accelerate sales momentum. Read more. Read the full article at MarketingProfs
Remember when chatbots were the cutting edge of customer interaction? Those little pop-up windows that offered immediate answers to your most pressing questions, guiding you through a website, or helping you reset a password. They were, and still are, incredibly useful for automating basic customer interactions and answering FAQs. In fact, the global chatbot market
Is your contract manufacturing website visible when it matters most? In today’s data-driven B2B world, up to 70% of procurement decisions are made before a buyer even contacts sales. If Google’s algorithm updates aren’t on your radar, you risk fading into the digital background—literally invisible to early-stage specifiers and engineers. This guide cuts through the
Turn marketing chaos into consistent results with systems for execution, alignment and growth — from campaign planning to clean data to automation. The post Strong MOps is how marketing runs on time and at scale appeared first on MarTech.
You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn, but I’ve got plenty of expert advice and a step-by-step guide to get you started.
Frustrated by the lack of replies in your creator outreach? You need to think likes a salesperson, not a marketer. Here's how.
STACKED MARKETER - The marketer's #1 daily newsletter! Black Friday deals arrive early this year, but so do the metrics that prove they’re working. Trust, but verify: Snap just rolled out third-party verification through Integral Ad Science for Chat feed, Sponsored Snaps, AR Lenses, and more. This means you can check viewability and invalid traffic—and optimize spen
You’ve probably heard that Google’s AI search features are tanking organic traffic. In April, we reported that click-through rates dropped by 35% across 300,000 keywords. Now, a Pew Research study has revealed that just 1% of articles cited in AI…Read more ›
Search is evolving into semantic territory. Web Guide's “query fan-out” changes how content is found, and how it must be created. The post Google Web Guide: How It’s Reshaping The SERP And What It Means For Your SEO Strategy appeared first on Search Engine Journal.
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars in my eyes — CFOs focus on revenue, risk, and return.
As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I've never heard of before. It felt completely random, in a “did you send this message to the right person?” kind of way.
Perplexity is the outlier: nearly 1 in 3 of its citations point to pages that rank in the top 10 for the target query. We analyzed four AI assistants—ChatGPT, Gemini, Copilot, and Perplexity—to measure how often the URLs they cite…Read more ›
Perplexity will pay Snap $400 million to integrate its AI answer engine into Snapchat’s chat interface, with rollout starting next year. The post Perplexity Bets $400M On Snapchat To Scale AI Search Adoption appeared first on Search Engine Journal.
Telecommunications-powered advertising solution addresses cookie deprecation challenges as French market leads privacy-first digital transformation.
Chrome 140 beta introduces __Http and __HostHttp cookie prefixes on August 6, 2025, enabling servers to distinguish server-set from client-set cookies.
Law Commission identifies liability gaps and accountability challenges as AI systems demonstrate increasing autonomy across England and Wales legal framework.
Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported. The post Google Deprecates Practice Problem Structured Data In Search appeared first on Search Engine Journal.
Emplifi's latest report highlights key trends as marketers plan for the new year.
80% of consumers expect personalized experiences while marketers struggle with cross-functional implementation.
Instagram's Google indexing update presents SEO opportunities for SMEs while experts warn that brands risk overlooking Gen Z's growing demand for authenticity over polished content.
Director at TetraLogical addresses opportunities and challenges in artificial intelligence tools for disabled users at FFConf 2024.
Two-thirds of Google traffic to news websites now comes via Discover rather than search as AI features reduce traditional click-through rates.
Chinese authorities outline 13-point international cooperation framework addressing AI safety, infrastructure, and data standards.