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Online marketing articles

16 best practices for email design, according to an email marketing consultant

Email design is a mix of art and science. You can have the best email body copy ever written, but if your design and layout don’t support it, it can still flop. I know. I’ve been focused on email marketing for more than 20 years, and I’ve seen the good, the bad, and the ugly in email design.

SEO is out. Answer Rank is in. Now what?

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Retail and ecommerce email marketing: From cart to loyal customer

Retail and eCommerce email marketing guide: top tools, benchmarks, and QA tips to recover carts, grow ROI, and wow shoppers. The post Retail and eCommerce Email Marketing: From Cart to Loyal Customer appeared first on Litmus.

Effective SEO organizational structure for a global company

Build an SEO organization that scales globally and delivers locally, with clearly defined roles, metrics, and SLA-driven processes. The post Effective SEO Organizational Structure For A Global Company appeared first on Search Engine Journal.

Why it’s time to treat AI referrals as their own channel in GA4

AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it. The post Why it’s time to treat AI referrals as their own channel in GA4 appeared first on MarTech.

Marketing on LinkedIn: What you need to know

Your guide to LinkedIn's tools, strategies and best practices. Updated with information on new analytics and company attribution features. The post Marketing on LinkedIn: What you need to know appeared first on MarTech.

How a website redesign drove 120+ leads and 1,400% more traffic for a B2B manufacturer

See how strategic content, branding and lead tracking upgrades turned a stagnant website into a growth engine for a contract manufacturer. The post How a website redesign drove 120+ leads and 1,400% more traffic for a B2B manufacturer appeared first on MarTech.

AI as your marketing co-pilot: How to effectively leverage LLMs in SEO & content

AI can support your SEO workflow, but it still needs direction. Here’s how to stay in control while using it effectively. The post AI As Your Marketing Co-Pilot: How To Effectively Leverage LLMs In SEO & Content appeared first on Search Engine Journal.

Online course launch strategy: How to use email marketing to build hype

If you wait until launch week to start emailing your list about your course (or product), you’re already behind. Your subscribers need more than just information about your offer. They need anticipation, emotional buy-in, and a reason to care about what you’re selling before they buy. That’s what we’re breaking down in this article — […] Der Beitrag Online Course La

PPC keyword research in 2025: Trends, data & expert tips

Discover how to uncover profitable PPC keywords, add smart negatives, and build winning ad groups with this actionable guide.

What is online advertising? The complete beginner’s guide

Learn what online advertising is, how it works, and the main ad types. Plus, how to launch a campaign.

BIG OUTDOOR adds US inventory to VIOOH programmatic platform

VIOOH partners with BIG OUTDOOR on October 28, 2025, providing programmatic access to 130 digital screens generating 677 million monthly impressions across seven US cities.

DOJ and Google file final remedies proposals in ad tech antitrust case

DOJ seeks structural remedies including AdX divestiture while Google proposes behavioral fixes as closing arguments approach November 17 in antitrust trial.

Polish court says dentist office address is not personal data

Supreme court rules that business name, address and phone number on commercial website don't count as personal data under GDPR regulations.

The top 3 Hotjar alternatives everyone is talking about

Hotjar is a great tool for website optimization, but some marketers may need something a little different. If that’s you, here are 21 Hotjar alternatives. The post The Top 3 Hotjar Alternatives Everyone Is Talking About appeared first on The Daily Egg.

How to collect and use social media data for business growth

With 5.56 billion people using an average of 6.83 social platforms each month, social media has become a […] The post How to Collect and Use Social Media Data for Business Growth appeared first on SocialPilot.

The great reversal: Why agencies are replacing PPC with predictable SEO

Learn why SEO is essential for long-term growth and how it compares to PPC spending in today's digital landscape. The post The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO appeared first on Search Engine Journal.

Landlords and tenants

Landlords collect rent, tenants pay it. Landlords own an asset that increases in value over time. Tenants have the freedom to move on. If you’re building a business, it pays to own an asset. Your labor doesn’t scale well, and success can be exhausting. It’s better to be Google than it is to be hoping […]

Google emphasizes consequences for false verification information

Google clarifies its Circumventing Systems policy on November 4, 2025, reinforcing that submitting false information during advertiser verification results in account suspension.

How to promote your Etsy shop: 7+ proven marketing strategies

With more than 5.4 million active sellers and 96.3 million active buyers, Etsy is one of the biggest e-commerce platforms available. This platform is designed specifically for handmade and vintage items. While it's true, it can be incredibly competitive, but there are so many strategies you can use to promote your Etsy shop and increase sales effectively. What Does

How Perplexity ranks content: Research uncovers core ranking factors and systems

A researcher reveals Perplexity’s ranking logic, including entity reranking, manual domain boosts, and signals driving content visibility.

Psychology in public relations: How understanding human behavior drives success in the industry

As a psychology major, I’ve spent countless hours studying what drives human behavior, from the prefrontal cortex’s role in decision making to examining […] The post Psychology in Public Relations: How Understanding Human Behavior Drives Success in the Industry appeared first on Bliss.

Google Ecommerce SERP features 2025 vs. 2024

What’s replacing product grids? This year-over-year analysis of Google’s ecommerce SERPs highlights the rise of AI Overviews, visuals, and disappearing UGC. The post Google Ecommerce SERP Features 2025 Vs. 2024 appeared first on Search Engine Journal.

How to boost lead qualification and nurturing with AI assistance

Are your sales teams spending too much time on leads that aren't ready to convert? A significant portion of marketing-generated leads are often overlooked by sales only 27% of B2B marketing-generated leads are ever contacted. How much potential revenue are you leaving on the table? The traditional funnel can be leaky, but what if you could plug those leaks and ensur

The limitations of B2B email marketing benchmarks

External benchmarks can distort assessments of your email performance. Learn how best to use external benchmarks along with internal benchmarks to make informed, strategic decisions for improved outcomes. Read more. Read the full article at MarketingProfs

Our 9 favorite ChatGPT alternatives (& how to use them)

ChatGPT isn't the only AI game in town. Learn about other AI tools you can use to up your marketing game. The post Our 9 Favorite ChatGPT Alternatives (& How to Use Them) appeared first on WordStream.

Google Ads cost in the UAE: What you should expect in 2025

Advertising on Google in the UAE—particularly Dubai and Abu Dhabi—can be more expensive than in other markets due to high competition and premium service sectors. Here’s a clear guide to cost benchmarks, budget planning, and optimization strategies for UAE advertisers. Typical Cost‑Per‑Click (CPC) by...

Owning customer expansion: A B2B marketing playbook

By Maria GeokezasOpens a new window Chief Operating Officer at Heinz Marketing In today’s B2B landscape, the most overlooked revenue engine is hiding in plain sight: your existing customers. While most marketing teams are still focused on top-of-funnel activities, industry data tells Read More › The post Owning Customer Expansion: A B2B Marketing Playbook appeared f

Long-tail keywords: The ultimate guide for 2025

Long-tail keywords are highly precise search engine queries. Optimizing for them could help you get more high-quality traffic.

Search or social? Influencer marketing finds itself in the middle

The days of neatly separating search from social are over. Now, marketers are following creators into a space where discovery, influence and conversion all live on the same feeds.