WTF is Model Context Protocol (MCP) and why should publishers care?
Model Context Protocol (MCP) is a buzzword gaining more traction, especially as publishers think about how to prepare for the agentic web. WTF is it, and why should they care?
Model Context Protocol (MCP) is a buzzword gaining more traction, especially as publishers think about how to prepare for the agentic web. WTF is it, and why should they care?
AI Terms Every Content Marketer Should Know (Without the Jargon Headache) AI may be the biggest shift in marketing since... The post AI Terms Every Content Marketer Should Know (Without the Jargon Headache) appeared first on Contently.
Struggling to level up in your marketing career? Learn how to get promoted in marketing and what five factors set top marketers apart.
TikTok has evolved substantially since it burst onto the socials scene in 2016. Yet, there’s a misconception of sorts that TikTok is only for Read more... The post B2B brands in the UK using TikTok appeared first on Sprout Social.
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Are you leaving money on the table by overlooking the unsung heroes of influencer marketing? When most people hear about influencer marketing, they think of a brand collaboration with a macro influencer who boasts millions of followers. Talk about the likes of Khaby Lame and Nikkie.
Conditions online can be harrowing. All of us are susceptible to doom-scrolling—absorbing the intensity of global political, humanitarian and climate crises with the wave Read more... The post Will social media bans reshape the future of marketing? appeared first on Sprout Social.
AI Max for Search is rolling out to accounts now. Here's what you need to know to decide if you should opt in to this set of AI features from Google. The post AI Max for Search Is Rolling Out. Here’s What to Know appeared first on WordStream.
When PPC structure mirrors the business model, reporting gets easier, budgets make sense, and results actually matter. Here’s a practical guide. The post Why Your PPC Structure Should Mirror Your Business Model appeared first on Search Engine Journal.
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% growth year-over-year. But here's the uncomfortable truth: marketers estimate they waste an average of 26% of their budgets on ineffective channels and strategies, with about half of respondents saying th
Your email subject line is often your prospect’s first impression of you. So, you want it to be good. After all, catchy email subject lines can increase open rates by 26% (G2, 2024). Read on for 185 email subject headline examples that are sure to supercharge your B2B email sequences!
So, you're CMO has just asked you to start looking into if account based marketing is right for you. On average, 21% of the total marketing budget is allocated to ABM programs for technology marketers with $100 million or more in annual revenue (Gartner). That's a hefty chunk. And now that you're here, you want to understand how to spend the budget wisely. Well, in
Ever looked at your Trustpilot rating and thought, “This doesn’t reflect how good we are”? You’re not alone. […] The post How to Improve Your Trustpilot Reviews: 11 Quick Tips That Work appeared first on SocialPilot.
Learn how to update local business listings to provide accurate information and improve your local SEO.
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Get buy-in with hard numbers: traffic, conversions, AI visibility, and cost-saving data your clients care about. The post 5 Ways To Prove The Real Value Of SEO In The AI Era appeared first on Search Engine Journal.
Inclusion lists offer brands certainty, but they're time sucks. Media shops hope AI can cut down the hard yards and open up their use.
After tapping four creators to host alternative broadcasts on YouTube of this season’s opening game, the league is already figuring out who’s next,
This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
Google Ads specialists (also called pay‑per‑click or PPC specialists) design, manage and optimize paid search campaigns. Their work drives traffic, leads and sales for businesses through Google Ads and related platforms. Because of growing demand for data‑driven marketing and e‑commerce, the role has become an attractive...
Pinterest's growth is back on track, now it just needs its revenue to follow-suit.
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A/B testing helps you make better business decisions when it comes to your website. Nearly 67% of marketers believe data-driven marketing improves decision speed and accuracy. The post How to Do A/B Testing in SEO appeared first on CausalFunnel.
Newsletter design directly impacts engagement rates. With most subscribers now opening emails on mobile devices, newsletters must be designed with smaller screens, touch navigation, and varying email client capabilities in mind to ensure readability and usability. The most effective newsletter designs use specific visual elements that psychologically guide readers t
I don’t have a creative bone in my body. So when I first started creating newsletters, I would always second guess myself, which usually left me just giving up and going with a plain white background, black text newsletter. I can’t tell you how many times I’ve tried to start writing only to quickly get discouraged that my newsletter doesn’t look all that great. It l
Content mapping is the process of planning out your content so the right content is shown to the right person at the right time. The post What is Content Mapping? appeared first on CausalFunnel.