Based in Melbourne, Australia, brand strategy consultant Eugene Healey founded Studio EH in August 2024 to help businesses find meaning beyond superficial trends as media becomes increasingly fragmented and consumer behavior shifts. “Brands are boring, but desire is interesting,” Eugene states. “I find it interesting that when brands find that desire—that’s the mome
“It all started with Shaq,” says Michael Pusateri, founder and CEO of Bent Pixels, recounting when YouTube was on a mission in 2009 to get high-profile names like Shaquille O’Neal onto the platform. “We were fortunate to be working with him at the time on his mobile app when YouTube reached out, and a deal […]
Sandie Cameron has built her following not by chasing viral moments, but through developing relatable personalities that resonate with her audience on a deeper level. Her foundation in communications and theater has given her an edge in understanding how character-driven content creates community. “We had to study a lot of brand strategy and target market, […]
Every line in your ad should earn its place. Learn how to structure Google Ads copy that captures attention and drives real results.
Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here's how this affects your site. The post Google: Soft 404s Use Crawl Budget Despite 200 OK Status appeared first on Search Engine Journal.
Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication, efficient scheduling, and reliable customer management. Yet, finding the right tools to keep everything organized is a challenge; here’s why: the CRM needs of cleaning businesses are uniquely demanding, blending field service log
Managing client relationships in the accounting world involves much more than keeping contact info in one place. For small business accountants, it means staying on top of recurring deadlines, securely handling sensitive financial data, and ensuring no client communication falls through the cracks. These unique needs make it essential to have a CRM that’s not just f
Explore these handpicked GEO tools that help you monitor LLM mentions, analyze the competition, and boost your presence in AI search engines.
There’s no denying it: selling digital products can be very lucrative. Unlike physical products that you have to package and ship to customers, digital products can be created once and sold repeatedly to many different customers without having to replenish your inventory. It's a passive income stream that equates to less work and more money… […] Der Beitrag Where to
Ecommerce platforms face a unique challenge: they must attract technology buyers who make decisions based on integration capabilities, scalability, and long-term vendor reliability. These buyers aren't browsing casually. They're evaluating architecture, comparing features, and assessing whether your platform can handle their business complexity.
Insurance buying has changed. Your prospects no longer rely on cold calls or walk-in appointments. They research online, compare options on their phones, and expect instant answers. Yet most insurance websites still treat digital like an afterthought, a static brochure that fails to build trust or capture qualified leads.
Your website is often the first point of contact between patients and your healthcare organization. In an industry where trust, accessibility, and compliance are non-negotiable, your digital presence must do more than look professional. It needs to convert worried patients into confident bookings while navigating complex regulations like HIPAA and ADA compliance.
Management consulting firms face a unique digital challenge. Your clients are CEOs, board members, and senior executives who expect the same level of strategic rigor from your website that they do from your consulting work. They're evaluating your credibility, your expertise, and your ability to solve complex problems before they ever speak with you. Your website ha
Robert Carpenter has built an online following by filming candid street interviews with students at Brigham Young University and other religious campuses, clips that often mix humor with cultural curiosity and have become a recognizable feature of his channel. Yet beyond the viral moments, Robert sees himself as both a drummer and creator seeking to […]
From overlanding across Africa to mentoring a global network of travel entrepreneurs, Nolene Kotze (@travel_with_nolene) is an example of how passion, persistence, and purpose, fused with love of exploration, can result in a long-term business. When Nolene describes how her journey began, however, she doesn’t romanticize it. “I got my first passport at the age […]
Rashid Lumunye (@rashidlumunye) is a Ugandan-born creator and entrepreneur who turned content into a sustainable business model through storytelling, education, and strategy. When he left his home country for Dubai at age 20, he wasn’t chasing fame. He was looking for an opportunity. What began as a self-taught effort to film short videos with a […]
Taylor A. Davis describes Troodie as “a social dining ecosystem where everybody wins.” The Charlotte-based founder and former investment banker has built a mobile app that connects restaurants, content creators, and diners, combining personalized recommendations with creator monetization tools. “If you like to travel and eat, you’ll love Troodie,” Taylor explains. “
DeepWater Strategies was built on a simple but powerful premise: the creator economy deserves structure as much as it does creativity. Founded in early 2019 by media veteran Shawn Kallet, the Stamford, Connecticut-based consultancy helps brands, creators, and media companies transform digital audiences into sustainable revenue streams. “We help brands, media compani
Dash Social introduces a new proprietary metric, Total Social Impact (TSI), that consolidates fragmented social media performance indicators into a single score. The measurement system combines data across multiple platforms, content formats, and distribution channels to provide marketers with a unified view of their brand’s social media presence. According to Maggi
TikTok announced its first-ever “U.S. Awards” ceremony, expanding its global recognition program to honor creators across multiple categories while securing key sponsorship and distribution partnerships. The event will take place on December 18 at the Hollywood Palladium in Los Angeles. e.l.f. Cosmetics signs on as title sponsor for the inaugural event, securing nam
Traditional marketing vs. digital marketing shouldn’t be a controversial decision.
Imagine if you had a list of the best cold calling opening lines that work in booking meetings every time? It would certainly take the fear out of cold calling, don’t you think?
Pressure to deploy AI is rising. But flawed data means flawed insights, and leaders are calling for a data strategy overhaul. The post Poor data quality hampering businesses and their AI plans appeared first on MarTech.
Startups face a unique challenge: limited resources, tight timelines, and the pressure to make an immediate impact. Your website needs to establish credibility, attract early customers, and position you for growth. All while you're moving fast, iterating constantly, and probably watching every penny.
The post Adthena x Revvim: Cut branded CPCs & fund real growth with Brand Activator Premium appeared first on Adthena.
It’s your favourite time of month, feast your eyes on this month’s Influencer Chronicles - nostalgia, new eras & Lily’s comeback
You've invested time, money, and energy into marketing efforts that should be generating results. Instead, you're left wondering why the phone isn't ringing, why qualified prospects aren't filling your pipeline, and why your marketing budget feels like it's disappearing into a black hole.
Tubi is paving a new way for digital creators to enter mainstream entertainment while maintaining their creative identity. The streaming platform’s recently launched “Tubi for Creators” program connects independent digital content creators with traditional Hollywood, offering them distribution, funding, and creative freedom while tapping into Tubi’s 100 million-user
Rocksalt, a San Francisco-based startup, has secured $3.5 million in seed funding to expand its AI platform that helps executives establish credibility in professional online communities, per Crunchbase News. The funding round was led by Lightspeed Venture Partners with participation from Defy.vc and angel investors including Gokul Rajaram, Mike Volpe, and Atlassian
Substack publishers primarily deploy artificial intelligence for knowledge work rather than content creation, with research assistance, proofreading, and ideation emerging as the dominant applications, according to a new survey of over 2,000 platform users. The most common applications include research assistance (64.5%), proofreading (62.9%), and ideation (61.8%).