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25 social media post ideas for UK brands 2025

Running out of ideas for what to post next? It happens. Even the best social teams get stuck. The truth is, UK audiences expect Read more... The post 25 social media post ideas for UK brands 2025 appeared first on Sprout Social.

Fitness equipment maker files defamation suit against YouTuber

North Carolina manufacturer Vulcan Strength Training Systems sued fitness YouTuber Adrian Gluck on October 31, 2025, after he posted a video calling their $4,000 product \"a pile of shit.\"

How AI is reinventing the holiday gift guide

Beyond driving immediate sales, brands this year are angling to get into gift guides to help them with SEO and GEO.

Ad tech briefing: IAB Tech Lab plans a ‘Programmatic Governance Council’ amid transparency rift

Sources tell Digiday the council eyes debut meeting next month to heal wounds after bruising TID debate.

WPP expands AI capabilities to boost brand performance with Sightly partnership

The era of agencies putting AI to use helping brands help themselves is upon us. And both holding companies and independent agencies are getting into the game.

How to make bundling work for B2B and B2C businesses

Product and service bundling combines two or more complementary items into a single offer at one price, creating a complete and convenient solution for the buyer. It might be a coffee roaster pairing its beans with a branded French press, a gym offering a membership with personal training and nutrition coaching, or a software company […] The post How to Make Bundlin

The 4 best PostHog alternatives that we recommend

Looking for the best alternatives to PostHog, an open-source web and product analytics tool? We recommend Crazy Egg, Fullstory, or Amplitude as the top choices. ... The post The 4 Best PostHog Alternatives that We Recommend appeared first on The Daily Egg.

Facebook’s new TV ad highlights in-app connection

Which is not the primary reason why people use the app.

Facebook allows private groups to convert to public with member protections

Facebook enables private group conversion to public starting November 3, 2025, with safeguards protecting member privacy and historical content visibility.

Industry expert questions AdCP media buying protocol for ad automation

Ari Paparo analyzes Ad Context Protocol limitations for programmatic transactions while highlighting creative automation potential in November 2025 analysis.

Reddit hits 116M users as Google search traffic remains flat

Reddit reported $585 million revenue and 116 million daily users in Q3 2025, with CEO noting external search traffic stayed flat while organic growth and marketing drove expansion.

Reports of ChatGPT financial advice ban prove unfounded

Social media reports claiming ChatGPT would no longer provide financial or legal advice stemmed from a single source misinterpreting existing usage policy language from OpenAI.

Snapchat pitches marketers on holiday shopping opportunities

According to Snapchat, the time is now to start your holiday campaigns.

Pinterest publishes trend inspired and celebrity curated gift guides

So now, you can buy Pamela Anderson's favorite farm boots. If you want.

Google shares the top trending products of 2025

The top trending products, and also, Google's own promotions.

Meta reports improved app promotion performance via AI targeting

Meta says that its evolving AI models are driving more valuable results for app advertisers.

AI will expose leaders who think like machines: The future belongs to architects of possibility

It’s been a dream to meet my idols, fellow peers, and also present at the Global Peter Drucker Forum. In 2024, Richard Straub and Julia Kirby made that dream a reality. And in 2024, we were just about two years into generative AI disruption that continues to disrupt enterprises and management thinking globally. I’m proud, and more than ready, to return in 2025. And

Google says verify your cloud hosting provider with Search Console

If you are hosting images, videos or other content on third-party cloud services, you probably want to verify those in Search Console.

From Hollywood to ‘Meaning Economy’: Matt Zien shares vision for AI-Powered storytelling

For more than a decade, producer Matt Zien helped shape the worlds of television and documentary filmmaking, creating shows that explored the inner workings of culture, celebrity, and belief. Today, he’s reimagining storytelling. As the founder of KNGMKR Labs, a creative studio operating at the intersection of cinema, technology, and culture, Matt believes artificia

Influencer-founded Refy Beauty enters Middle East market via Sephora as brand turns five

Refy Beauty, the British brand founded by Instagram influencer Jess Hunt, launched its full product range in the Middle East through Sephora to mark its fifth anniversary. As WWD reports, the expansion began with online availability at Sephora.me on November 1, followed by in-store presence across Gulf Cooperation Council countries starting December 1. “It’s been […

Kick partners with Rust for platform’s first in-game drops feature

Kick is introducing its native Drops functionality on November 13, enabling viewers to earn in-game rewards while watching livestreams. The platform selected “Rust” (developed by Facepunch Studios) as its inaugural partner for the feature, marking a strategic move in its expanding gaming ecosystem. The new Drops system allows game developers and creators to reward v

From gaming with friends to featured creator: FANFAN’s five-year journey on Twitch

Fiona Fan started streaming on Twitch with a computer that could barely handle the software and a voice she hardly recognizes today. Five years later, the creator known as FANFAN stands as a featured creator at TwitchCon 2025, celebrating her streaming anniversary while managing the complexities of full-time content creation. “I instantly loved it. I […]

Inside HERA Media’s mission to empower women’s voices in podcasting

UK-based video podcast network HERA Media launched at the beginning of October this year, with its three founders, Rosie Allimonos, Nishma Patel Robb, and Kirsty Hunter, sharing a clear conviction: women’s voices were missing from the mainstream podcast market. Although women are expected to control 75% of discretionary spending by 2030, 80% of the UK’s […]

Why do disconnected data and silos persist in marketing organizations?

Sick of fragmented data sabotaging your efforts? Break silos and unlock smarter, faster marketing remains a challenge. The post Why do disconnected data and silos persist in marketing organizations? appeared first on MarTech.

Netflix plans vertical video expansion while avoiding TikTok rivalry

Netflix has begun testing vertical short-form video on mobile devices as part of a broader strategy to diversify content offerings while maintaining its distinction from user-generated content (UGC) platforms. The company’s CTO, Elizabeth Stone, outlined the initiative at TechCrunch Disrupt 2025 last week, emphasizing that Netflix aims to provide “snackable” content

Google AI overviews guide research, but Search still wins the sale

Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new BrightEdge data shows.

We are social’s monday mashup #748

Threads launches Ghost Posts, TikTok launches new AI tools, Threads gives you more control, and more social media news.

Holiday 100: The gifts everyone’s searching for

A light gray background with Holiday 100 written in large text surrounded by small images of featured gift items—including Google Pixel Buds Pro 2, shoes, a purse, a blanket, makeup and jewelry.

Google discusses digital PR impact on AI recommendations

Google says AI surfaces businesses the same way people do, by checking what others recommend online. The post Google Discusses Digital PR Impact On AI Recommendations appeared first on Search Engine Journal.

Advertisers react to holiday creep by pushing TV spend earlier

Brands are stretching holiday ad spend over longer periods in response to shifting consumer habits.