Consumers say AI predicts needs before they ask, which explains why it carries more influence than friends. The post AI gains influence with shoppers, but search still rules appeared first on MarTech.
Combine segmentation with personalization to lift engagement, inbox placement, and brand experience.
The roll-out of AI Overviews now creates two opportunities for top-ranking content to log impressions for a given keyword, while simultaneously reducing the number of people who click from the search engine results page (SERP) into your content.
RCS is game-changing technology for mobile marketing. Updated with news that Infobip launched RCS across four major U.S. mobile carriers.
Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and what doesn’t.
With the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt that AI in content marketing will (and may already) be an integral part of the digital marketing landscape
Feeling overwhelmed by the constant demands of marketing content creation? Wondering how to use AI to make your marketing more effective—and feeling exhausted? In this article, you'll discover use cases for streamlining your marketing efforts with AI—from planning and production to automation and optimization
Cybersecurity companies face a unique challenge online. Your website must inspire confidence in prospects who are evaluating whether you can protect their most sensitive assets. Every design choice, every word, every second of load time either reinforces or undermines that confidence. Get it wrong, and enterprise buyers move to the next vendor on their list.
On a routine check last month, we discovered that our cost-per-click (CPC) on Google branded search terms had increased significantly. So we went into discovery mode..
But marketers have learned something important along the way: don’t try to measure everything. It’s more helpful to track a few key numbers that give you useful insights. This guide will show you how to focus on the most important.
If your social posts aren't getting traction, it's not the algorithm. Create content that gets seen by the right people and drives results.
Follow these steps to take your under-performing Google Ads from zero to hero.
Paid search is shifting. Here’s how audience targeting and exclusion can sharpen your spend without tanking ROI.
The first things humans invented, before fire, the wheel or baked brie, was trust. Trusting the others in the village. Trusting that you could get a good night’s sleep. Trusting that what you heard was true. We’ve expanded the village from twenty people to billions. Walter Cronkite was effective because millions of people trusted him, […]
Facing economic uncertainty and technological disruption, CMOs need to recalibrate strategies to deliver measurable impact and sustained growth.
You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? That's the kind of stuff I live for.
You can make a landing page within a few minutes. Creating one that actually converts people into customers? That takes a bit longer, but...
Leading media buyers have tabled terms to establish ‘fair auctions’ following the recent TID row.
More than 1,500 chief executives have left their posts so far this year through August, up 4% from last year.
It's no secret the company wants advertisers to see its demand-side platform as the backbone for buying across the open web.
The holdco hopes its new product can open up SaaS revenue. But tech companies are on its tail.
It’s not about chasing AI breakthroughs or assembling yet another full-stack planning and buying setup. It's something more fundamental – and harder to fix.
Scaling too fast, hiding help, micromanaging teams – break these bad habits and build a smarter, scalable PPC operation.
AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how.
Most ABM campaigns are built on data your competitors have, too. This integration unlocks the one source they can’t access — your sales calls.
Staying ahead and making great decisions on what to do next means understanding the data. We’ve run dozens of data studies helping SEOs and marketers figure out what’s going on and what they can do next.
In our recent panel, We Are Social Sport UK’s creative director Tom Brandhorst took us behind the scenes of our recent Lucozade campaign, Ice Kick with Jude Bellingham. Read on for his top takeaways from the talk.
As a content marketer, I’ve spent countless hours with SEO software to drive meaningful traffic, improve rankings, and create content that resonates.
Learn how to use one-to-many channels like Slack, Discord, and WhatsApp groups for influencer marketing – and when to stick with 1:1 messaging.
You don't need to have a ton of followers to land a brand deal, but you do need a way to sell yourself. Enter the brand pitch deck.