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Fubo and Hulu + Live TV complete merger, creating sixth-largest pay TV provider

Fubo and Disney's Hulu + Live TV finalized their business combination on October 29, 2025, forming a vMVPD with nearly 6 million subscribers in North America and new leadership.

Google search ranking volatility detected around October 28

Multiple tracking tools report search ranking fluctuations on October 28, 2025. SEO professionals observe traffic declines coinciding with new ad layout changes affecting organic visibility.

How Amazon sellers can prep for a profitable (and chaos-free) black friday

Learn how Amazon sellers can prep for a profitable, chaos-free Black Friday with smart pricing, inventory, and Prime deal strategies. The post How Amazon Sellers Can Prep for a Profitable (and Chaos-Free) Black Friday appeared first on Intero Digital.

Check my ads challenges auction transparency standards

Watchdog organization submits critical comments warning MRC proposal risks codifying unequal transparency for closed-loop platforms while creating conflicts of interest.

The 7 best website agencies for life science companies in 2025

Life science companies face a unique challenge. Your buyers aren't impulse purchasers. They're researchers, clinicians, and lab managers who need detailed evidence before making decisions. They're comparing multiple vendors, evaluating scientific validity, and justifying purchases to committees. Your website needs to serve all these audiences without overwhelming an

Creator economy events set for december 2025 highlight expanding media and marketing ties

The final month of 2025 follows a busy November, during which the global creator economy will converge across major cities, including Paris, Tokyo, Lisbon, Buenos Aires, and Barcelona. A series of conferences and summits in December will highlight ongoing activity across the global creator economy. Events span multiple continents and focus on content production, med

86% of global creators now leverage AI tools, driving growth in creator economy: Adobe report

Creative generative AI has moved from experimental technology to essential tool for content creators worldwide, according to Adobe‘s first “Creators’ Toolkit Report” released at the Adobe MAX conference. The global survey of more than 16,000 creators across eight countries finds that 86% actively use AI tools designed for creative expression. The research shows 76%

The luxury life curator: How Swetta Kathuria built a following showcasing Las Vegas’s high-end scene

In Las Vegas, where luxury experiences abound and competition is fierce, Swetta Kathuria has established herself as a distinctive lifestyle content creator focused on elegant, high-end experiences. Her meticulous approach to documenting restaurants, hotels, and fashion has transformed her into an influential voice in the city’s luxury scene. Unlike many who set out

Arielle Nissenblatt on curating podcasts and expanding the creator economy

Arielle Nissenblatt is reshaping how listeners find podcasts and how creators connect with their audiences. As the founder of EarBuds Podcast Collective, a weekly newsletter that curates high-quality podcast recommendations, and the Director of Community and Content at “Pinwheel by Audily,” Arielle helps creators develop strategies that make their podcasts meaningfu

Creator journalism matures as one-third of journalists publish independently, study shows

Creator journalism has become a major media segment with one-third of journalists now publishing independently outside traditional newsrooms, according to new research from PR software platform Muck Rack. “The State of Creator Journalism 2025” study reveals that this shift isn’t just a recent trend, as half of creator journalists have been self-publishing for more t

How AI is being used for workplace emails

Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to recent research. Read the full article at MarketingProfs

Service, scaled: how Foxwoods personalizes every touchpoint

Reading Time: 2 minutesFoxwoods Resort Casino stands as one of North America’s premier integrated resort destinations, defined by its unmatched commitment to guest experiences as unique as its property. Always raising the bar for hospitality, Foxwoods found new ways to deliver that signature touch beyond the resort walls. Enter MoEngage. The Challenge: Fragmented Sy

Google adds political ads to Transparency Center

Google expanded its Ads Transparency Center to include political advertisements, enabling users to search and analyze political campaigns worldwide with spending data and creative details.

The Royale Gazette: Only 5% of corporations see profit on AI implementation

The Royal Gazette quotes Brian Solis in its article about the ROI of AI in business written by Jessie Moniz Hardy. Ninety-five per cent of enterprises that have invested in generative artificial intelligence have yet to make any profit from it, according to a new study from the Massachusetts Institute of Technology. The report suggested that the AI revolution in mos

3 personal branding tips from Signify’s Stefanie Del Moral [Podcast]

Stefanie Del Moral shares her tips and experience on mastering LinkedIn, building a personal brand, and leading with authenticity. The post 3 Personal Branding Tips from Signify’s Stefanie Del Moral [Podcast] first appeared on DSMN8.

Beyond the checkbox mindset

So many bits of information are flying around. Emails to us, articles, posts, videos, updates, memos, meetings, books… The most common (and apparently efficient) approach is to quickly look over the new information. If it confirms what you already know, check it off. If it contradicts what you believe, find a reason to ignore it. […]

Future of tv briefing: Streaming advertising’s supply-demand imbalance

This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.

Why men and women view their tech careers so differently

While 75% of men believe career development opportunities are equal, only 60% of women share that view.

News Corp-owned u.k. tabloid The Sun is building an AI agent for its programmatic business

The Sun is building an AI agent for its programmatic advertising business, spurred by recent developments from the buy-side.

Deserted

Surviving solo marketing. The post Deserted appeared first on Carney.

TikTok adds AI assistance tools for creators

Also, expanded revenue opportunities via creator subscriptions.

Meta expands advertising formats on Threads with catalog ads

Meta introduces Advantage+ catalog ads and carousel formats to Threads on October 28, 2025, expanding creative options for the platform's 400 million users.

900,000 vs 9

It takes about 900,000 minutes to become a board-certified dermatologist. At that point, you might be very skilled and well-informed. It takes less than nine minutes to make your patient feel seen, understood and reassured. If you skip the 9 minutes, you wasted the 900,000.

Criminal charges filed against Clearview AI after regulatory fines fail

Privacy group noyb files criminal complaint against Clearview AI executives on October 28, 2025, after company ignores over 100 million euros in European fines.

SiriusXM secures MrBallen podcast in exclusive deal starting November

SiriusXM announces multi-year exclusive agreement with MrBallen podcast on October 27, 2025. Deal includes YouTube channel distribution and ad sales rights.

RTL AdAlliance adds Austrian broadcaster ORF to international sales portfolio

RTL AdAlliance announced on October 27, 2025, a strategic agreement with ORF-Enterprise to sell ORF's complete video inventory internationally through its platform.

Cloudflare launches comprehensive TLD tracking on Radar platform

Cloudflare announced new top-level domain insights on Radar on October 27, 2025, with DNS magnitude metrics and certificate transparency data for 1,400+ domains.

xAI launches Grokipedia with 885,279 articles as Wikipedia alternative

xAI's Grokipedia debuts with 885,279 articles in version 0.1, positioning itself as an AI-powered alternative to Wikipedia with enhanced features.

Engagement-led metrics are the new KPI heroes

For years, social media success was measured by likes, follower counts, and reach. These vanity metrics offered quick snapshots but rarely told the whole story. A post could attract thousands of likes, yet generate no meaningful conversations, sales, or long-term brand loyalty. Today, platforms and audiences are shifting focus. Algorithms reward authentic interactio

Confessions of a crypto strategy exec who wants to spend ad money on X, but can’t

When not even the bigger spenders on X can give their ad dollars to the platform, that’s a concern.