Life science companies face a unique challenge. Your buyers aren't impulse purchasers. They're researchers, clinicians, and lab managers who need detailed evidence before making decisions. They're comparing multiple vendors, evaluating scientific validity, and justifying purchases to committees. Your website needs to serve all these audiences without overwhelming an
The final month of 2025 follows a busy November, during which the global creator economy will converge across major cities, including Paris, Tokyo, Lisbon, Buenos Aires, and Barcelona. A series of conferences and summits in December will highlight ongoing activity across the global creator economy. Events span multiple continents and focus on content production, med
Creative generative AI has moved from experimental technology to essential tool for content creators worldwide, according to Adobe‘s first “Creators’ Toolkit Report” released at the Adobe MAX conference. The global survey of more than 16,000 creators across eight countries finds that 86% actively use AI tools designed for creative expression. The research shows 76%
In Las Vegas, where luxury experiences abound and competition is fierce, Swetta Kathuria has established herself as a distinctive lifestyle content creator focused on elegant, high-end experiences. Her meticulous approach to documenting restaurants, hotels, and fashion has transformed her into an influential voice in the city’s luxury scene. Unlike many who set out
Arielle Nissenblatt is reshaping how listeners find podcasts and how creators connect with their audiences. As the founder of EarBuds Podcast Collective, a weekly newsletter that curates high-quality podcast recommendations, and the Director of Community and Content at “Pinwheel by Audily,” Arielle helps creators develop strategies that make their podcasts meaningfu
Creator journalism has become a major media segment with one-third of journalists now publishing independently outside traditional newsrooms, according to new research from PR software platform Muck Rack. “The State of Creator Journalism 2025” study reveals that this shift isn’t just a recent trend, as half of creator journalists have been self-publishing for more t
Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to recent research. Read the full article at MarketingProfs
Reading Time: 2 minutesFoxwoods Resort Casino stands as one of North America’s premier integrated resort destinations, defined by its unmatched commitment to guest experiences as unique as its property. Always raising the bar for hospitality, Foxwoods found new ways to deliver that signature touch beyond the resort walls. Enter MoEngage. The Challenge: Fragmented Sy
Google expanded its Ads Transparency Center to include political advertisements, enabling users to search and analyze political campaigns worldwide with spending data and creative details.
The Royal Gazette quotes Brian Solis in its article about the ROI of AI in business written by Jessie Moniz Hardy. Ninety-five per cent of enterprises that have invested in generative artificial intelligence have yet to make any profit from it, according to a new study from the Massachusetts Institute of Technology. The report suggested that the AI revolution in mos
Stefanie Del Moral shares her tips and experience on mastering LinkedIn, building a personal brand, and leading with authenticity. The post 3 Personal Branding Tips from Signify’s Stefanie Del Moral [Podcast] first appeared on DSMN8.
So many bits of information are flying around. Emails to us, articles, posts, videos, updates, memos, meetings, books… The most common (and apparently efficient) approach is to quickly look over the new information. If it confirms what you already know, check it off. If it contradicts what you believe, find a reason to ignore it. […]
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.
While 75% of men believe career development opportunities are equal, only 60% of women share that view.
The Sun is building an AI agent for its programmatic advertising business, spurred by recent developments from the buy-side.
Surviving solo marketing. The post Deserted appeared first on Carney.
Meta introduces Advantage+ catalog ads and carousel formats to Threads on October 28, 2025, expanding creative options for the platform's 400 million users.
Also, expanded revenue opportunities via creator subscriptions.
It takes about 900,000 minutes to become a board-certified dermatologist. At that point, you might be very skilled and well-informed. It takes less than nine minutes to make your patient feel seen, understood and reassured. If you skip the 9 minutes, you wasted the 900,000.
Privacy group noyb files criminal complaint against Clearview AI executives on October 28, 2025, after company ignores over 100 million euros in European fines.
SiriusXM announces multi-year exclusive agreement with MrBallen podcast on October 27, 2025. Deal includes YouTube channel distribution and ad sales rights.
RTL AdAlliance announced on October 27, 2025, a strategic agreement with ORF-Enterprise to sell ORF's complete video inventory internationally through its platform.
Cloudflare announced new top-level domain insights on Radar on October 27, 2025, with DNS magnitude metrics and certificate transparency data for 1,400+ domains.
xAI's Grokipedia debuts with 885,279 articles in version 0.1, positioning itself as an AI-powered alternative to Wikipedia with enhanced features.
When not even the bigger spenders on X can give their ad dollars to the platform, that’s a concern.
The crunch has created an opening for a small set of financiers built specifically for ad tech’s quirks.
After OpenAI revealed a new feature where users can purchase products directly inside ChatGPT and landed partnerships with Etsy, Shopify and Walmart, other retailers will be watching closely to consider whether to get on board.
Amazon and Google are (literally) competing on another level while the Open Internet’s most prominent names fight for the rest.
For years, social media success was measured by likes, follower counts, and reach. These vanity metrics offered quick snapshots but rarely told the whole story. A post could attract thousands of likes, yet generate no meaningful conversations, sales, or long-term brand loyalty. Today, platforms and audiences are shifting focus. Algorithms reward authentic interactio
Every December for the past few years, Frans Riemersma and I have published a deeply researched report on what’s actually happening in martech as the New Year approaches. These aren’t the crazy fever-dream “predictions” that you’re used to reading during this eye-rolling, end-of-year prophecy season. It’s a pragmatic assessment of what’s really happening inside mark